In their advertising business nowadays usually emphasise that their products are new in some way

In their advertising businesses nowadays usually emphasise that their products are new in some way Why is this Do you think it is a positive or negative development

In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this?
Do you think it is a positive or negative development?

Companies often advertise their merchandise as having novel features. The reason for this is that product differentiation is often critical to convincing consumers to purchase. This is a progressive development as it leads to more informed consumers.

The motivation for commercials to highlight product innovations is to persuade consumers to purchase the featured products. By communicating the unique features of a product consumers may be convinced to purchases it. This is because they will see the featured product as being better than others. For instance, every time Apple releases a new version of their I-phone the new features of it are clearly articulated to potential purchasers. This highlights the value that can be derived from upgrading your phone to the latest version of the Apple brand, which increases the likelihood of a purchase.

This is phenomenon is highly beneficial to consumers as they become more informed shoppers. By having the information about a products unique and novel features savvy consumers are able to make product comparisons and choose the exact product that best suits their unique circumstances. For instance, I purchased an I-phone 12 because I saw that it has the highest camera resolution of all phones currently available. As an amateur photographer, the purchase of this phone ensures that I can take the best photos possible with a smartphone, and this feature was well worth the high price tag to me.

In conclusion, companies are choosing to advertise the new features of their products as a way of convincing shoppers to purchase their products. This is a highly constructive phenomenon as it is leading to more informed consumers who are making better purchasing decisions.

Comments

Essay evaluations by e-grader

Transition Words or Phrases used:
if, may, so, well, for instance, in conclusion

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 3.0 10.4138276553 29% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 30.0 41.998997996 71% => OK
Nominalization: 7.0 8.3376753507 84% => OK

Performance on vocabulary words:
No of characters: 1463.0 1615.20841683 91% => OK
No of words: 275.0 315.596192385 87% => More content wanted.
Chars per words: 5.32 5.12529762239 104% => OK
Fourth root words length: 4.07223819929 4.20363070211 97% => OK
Word Length SD: 3.07659573593 2.80592935109 110% => OK
Unique words: 140.0 176.041082164 80% => More unique words wanted.
Unique words percentage: 0.509090909091 0.561755894193 91% => More unique words wanted or less content wanted.
syllable_count: 463.5 506.74238477 91% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK

Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 37.8557951243 49.4020404114 77% => OK
Chars per sentence: 104.5 106.682146367 98% => OK
Words per sentence: 19.6428571429 20.7667163134 95% => OK
Discourse Markers: 3.28571428571 7.06120827912 47% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.194341705052 0.244688304435 79% => OK
Sentence topic coherence: 0.0790115969239 0.084324248473 94% => OK
Sentence topic coherence SD: 0.0685686280856 0.0667982634062 103% => OK
Paragraph topic coherence: 0.149145313829 0.151304729494 99% => OK
Paragraph topic coherence SD: 0.0481974279645 0.056905535591 85% => OK

Essay readability:
automated_readability_index: 13.4 13.0946893788 102% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.58 12.4159519038 109% => OK
dale_chall_readability_score: 8.83 8.58950901804 103% => OK
difficult_words: 74.0 78.4519038076 94% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?

Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
———————
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

In their advertising, business nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development.

The word business-men doesn’t seem to fit this context. Consider replacing it with a different one.

It seems that quantifier use may be incorrect here.

It seems that competitions may not agree in number with other words in this phrase.

It seems that business may not agree in number with other words in this phrase.

The word business men seems to be miswritten. Consider replacing it.

The word business men seems to be miswritten. Consider replacing it.

The word business men seems to be miswritten. Consider replacing it.

It seems that quantifier use may be incorrect here.

The noun phrase quantity seems to be missing a determiner before it. Consider adding an article.

It seems that preposition use may be incorrect here.

The noun phrase usage seems to be missing a determiner before it. Consider adding an article.

It seems that preposition use may be incorrect here.

It seems that preposition use may be incorrect here.

The word business men seems to be miswritten. Consider replacing it.

The word business men seems to be miswritten. Consider replacing it.

The preposition From may be incorrect. Consider changing it to another preposition.

It seems that preposition use may be incorrect here.

The word business men seems to be miswritten. Consider replacing it.

It seems that this noun form may be incorrect.

The adjective another appears to be modifying the plural noun products. Consider replacing it with the adjective other.

It seems that preposition use may be incorrect here.

It seems that there is an article usage problem here.

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It seems that preposition use may be incorrect here.

It seems that article use may be incorrect here.

The noun phrase attention seems to be missing a determiner before it. Consider adding an article.

The adjective other appears to be modifying the singular noun word. Consider making a change.

The singular verb is does not appear to agree with the plural subject the specialities. Consider changing the verb form for subject-verb agreement.

The indefinite article an may not be required with the plural noun profits in this sentence. Consider removing the article, or changing the noun to singular.

It seems that preposition use may be incorrect here.

The word start ups seems to be miswritten. Consider replacing it.

It seems that article use may be incorrect here.

The word reality doesn’t seem to fit this context. Consider replacing it with a different one.

It seems that article use may be incorrect here.

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Overall Band Score

Coherence and Cohesion: 9.0

Lexical resource: 4.0

Grammatical Range: 4.0

Task Achievement: 9.0

In many countries, weddings are getting bigger and more expensive than the past. Is this a positive or negative development?

Some people believe that it is best to accept a bad situation such as an unsatisfactory job or shortage of money. Others argue that it is better to try and improve such situations. Discuss both views and give your own opinion.

Some people choose to eat meat or fish. They believe that is not only better for their own health but also benefits the world as a whole. Discuss this view and give your own opinion.

Some people think that the internet has brought people closer together while others think that people and communities are becoming more isolated. Discuss both sides

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It seems that preposition use may be incorrect here.

The word companies’ doesn’t seem to fit this context. Consider replacing it with a different one.

If you don’t want adverdising to be marked as misspelled in the future, you can add it to your personal dictionary.

If you don’t want adverdising to be marked as misspelled in the future, you can add it to your personal dictionary.

It seems that there is an article usage problem here.

It appears that the word japanese may be a proper noun in this context. Consider capitalizing the word.

If you don’t want selll to be marked as misspelled in the future, you can add it to your personal dictionary.

To find doesn’t seem to work here.

It appears that your sentence or clause uses an incorrect form of the verb try. Consider changing it.

It seems that preposition use may be incorrect here.

If you don’t want empasise to be marked as misspelled in the future, you can add it to your personal dictionary.

If you don’t want peolpe to be marked as misspelled in the future, you can add it to your personal dictionary.

If you don’t want recnet to be marked as misspelled in the future, you can add it to your personal dictionary.

It seems that preposition use may be incorrect here.

If you don’t want recnet to be marked as misspelled in the future, you can add it to your personal dictionary.

If you don’t want thye to be marked as misspelled in the future, you can add it to your personal dictionary.

If you don’t want thye to be marked as misspelled in the future, you can add it to your personal dictionary.

The noun phrase possibility seems to be missing a determiner before it. Consider adding an article.

It seems that there is an article usage problem here.

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

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Overall Band Score

Coherence and Cohesion: 9.0

Lexical resource: 4.0

Grammatical Range: 4.0

Task Achievement: 4.0

Do the dangers derived from the use of chemicals in food production and preservation outweigh the advantages?

In some countries, parents expect children to spend long time studying both in and after school, and have less free time. Do you think it has the positive or negative effects on children and society?

Some people believe arts subjects such as literature and music have little importance in schools today. To what extent do you agree with this?

Maintaining public libraries is a waste of money since computer technology can replace their functions. Do you agree or disagree?

Learning about the past has no value for those of us living in the present. To what extent do you agree or disagree?

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Writing9 was developed to check essays from the IELTS Writing Task 2 and Letters from Task 1. The service helps students practice writing for IELTS and improve their writing skills. By using this site, you agree to read and accept our terms of use, cookies and privacy policy.

IELTS is a registered trademark of University of Cambridge ESOL, the British Council, and IDP Education Australia. Writing9 is not affiliated, approved or endorsed by the University of Cambridge ESOL, the British Council, and IDP Education Australia. All other trademarks on this website are the property of their respective owners.

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IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Write about the following topic:

In their advertising, businesses nowadays usually emphasise that their products are new in some way.

Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Model Answer 1: [View: It is a negative development.]
Businesses often have to endure the cut-throat competition in order to attract customers and increase sales and profit. As a means to attract more customers, they have a tool called «advertisement» which emphasises how their products stand out from the crowd and how uniquely novel they are. I believe advertising new and unique features of a product is a marketing and branding strategy to boost sales, and in my opinion, it is mostly a negative development.

It is mostly a negative trend because the new features that the businesses advertise are nothing novel in the true sense. They are just another version of the same product with a change in look, flavour or ingredients. It is true that industries like car manufacturers and electronic device manufacturers sometimes do extensive research to revamp their products and truly add new features for their customers. But most often consumer products and even the famous hardware brands add more creativity to their advertisements than the real products, thus making a false sense that people need their new products.

Model Answer 2: [View: It is a positive development.]
Brands often promote their products as innovative and novel. They primarily do so to attract more customers and increase their sales. In my opinion, any effort, on the part of businesses, to describe their products or services in a new light should be considered a positive thing because, without such practices, we would not be able to know about many of the necessary products and services that we use today.

The obvious reason for this trend is that all businesses want to boost their sales and revenues. But, unfortunately, increasing sales and revenues is not always as easy as it may sound, especially, when they are operating in a very fiercely competitive market. And that is exactly why they need to employ innovative advertising ideas and business strategies to show their prospective customers that their products indeed are “something new” and offer better values for the prices they pay.

Such “tactics” is also a positive development and indeed needed because it helps businesses and companies reach and attract a larger customer base from different lifestyles, cultural backgrounds, professions, ages, races and religions. In other words, we all are different, with different tastes and preferences, and therefore it is only natural that the businesses would want to target each group of these customers with different and unique messages in order to showcase and identify their products as something “new”. Moreover, such strategies employed by businesses bring positive results to many consumers because, the majority of the customers today, if not all, expect more out of their life. In other words, they do not necessarily like to remain satisfied with the same kinds of products that offer the same kind of “values”. The companies and manufacturers, of course, also know this too well except they are just not able to come up with different kinds of products every month, so to speak, to meet their customers’ demands.

In conclusion, to keep customers on board and enhance sales businesses often advertise their products and services as innovative and new. It helps both customers to satisfy their more-than-life expectations as consumers while also bringing in more revenue to businesses.