Make better use of that mouth

Try Mouth Taping to Help You Sleep Better and Treat Sleep Apnea

Sleep disorders cause many Americans to lose out on the shut-eye that they need, causing a variety of general and oral health problems. Thankfully, there is a simple solution that may be able to put your sleeping woes behind you: mouth taping.

That’s what most people think at first, but using tape to keep your mouth closed and to encourage nose breathing can be extremely beneficial. Breathing through your nose is essential to good sleep and improved physical, dental, and oral health.

We’ve dedicated this article to mouth taping and how to sleep with your mouth closed. We’ll also answer the following questions:

We hope this information helps you get better sleep and improve your oral and overall health.

Table of contents

What is mouth taping?

The basic concept involves taping your mouth shut while you sleep to promote nasal breathing. Before explaining in more detail what mouth tape actually is, it is important to understand what it is not.

While most people imagine mouth tape as duct tape or any other random tape bought from a store, it’s actually a minimally invasive, safe, and pain-free method to stop mouth breathing at night and promote breathing via the nose. Read more about mouth breathing in our full guide.

There are various products on the market, such as Somnifix sleep strips, that help you train yourself to sleep with your mouth closed. These strips are hypoallergenic, comfortable, and easily removable. Most types of mouth tape are soft with a gel-like consistency and shaped to fit precisely over your mouth, instead of being a regular tape. Strips are made with built-in vents so if your nose gets stuffed up at night, you can still breathe through the tape. What’s more, this tape comes off easily leaving no residue on the lips.

Another thing to keep in mind is that if you have the ingrained habit of breathing through your mouth, then it’s likely that it will take a while to get used to breathing through your nose at night. In order to help the process along, you should also make sure that you practice nasal breathing throughout the day as well.

Is it bad to sleep with your mouth open?

The human mouth is for talking, tasting, and eating and the nose is for smelling and breathing. When your body parts start performing functions other than those intended for them, problems begin to arise. It can be quite harmful to sleep with your mouth open. Unless you are severely congested, this should not be the primary way you breathe.

Conservative treatments at home like mouth taping may be all that’s needed to treat patients with mild to moderate sleep apnea. These treatments also include lifestyle modification (such as losing weight, quitting smoking, or limiting alcohol intake) and using a CPAP machine while you sleep.

If nonsurgical treatments are ineffective, or if the condition is severe, surgical intervention may be the most effective treatment. This involves repositioning the upper and/or lower jaw or removing tissue from the back of your throat.

Depending on your condition, the procedure may take place right in an oral surgeon’s office or at a hospital.

Dr. Michael Ferguson, Oral Surgery Sevices

When you breathe through your mouth, a larger volume of air is forced through the airway than when you breathe through your nose. Inhaling air in such massive volumes can cause the airway to collapse, resulting in sleep apnea. Mouth breathing in adults may also lead to several other problems such as snoring and drooling. It can also worsen asthma and disrupt the oxygen supply to the brain, heart, and other organs. Mouth breathers also tend to experience fluctuations in heart rate and blood pressure.

Furthermore, children who practice mouth breathing develop various health issues such as misaligned teeth, abnormal facial growth, poor sleep habits, and decreased cognitive skills.

Experts suggest that the symptoms of mouth breathing in most teenagers and children are similar to the symptoms of ADHD. Scientists have also indicated that more than half of children diagnosed with ADHD might be engaged in mouth breathing.

How to tell if you are a mouth breather

Before you can actually start using a sleep tape to keep your mouth shut at night, it is important to make sure that you are breathing through the mouth instead of your nose. So how do you know for sure if you are a mouth breather?

Many people who breathe through their mouths don’t realize it at all. No matter how much nose breathing you practice throughout the day, you can still start mouth breathing as soon as you go into a deep sleep. Do you often notice any of these symptoms on a daily basis?

If you answered yes to any of these symptoms, you might be a mouth breather.

Benefits of mouth taping

Let’s have a look at the different ways that mouth taping can help your health.

Increased levels of nitric oxide

Both children and adults who breathe through their mouths develop a nitric oxide deficiency in their bodies. Around 25% of nitric oxide is produced in the sinuses within the nose. When you stop breathing through the nose and use your mouth instead, it reduces the amount of nitric oxide that your body can access.

But why is nitric oxide so important for the body? What happens if its levels suddenly drop? The following table summarizes the advantages of having adequate nitric oxide (NO) levels in the body as well as the disadvantages if deprivation occurs.

Advantages of adequate NO

Disadvantages of decreased NO

Enhancement of learning and memory

Worsened vascular function in the heart

Improvement of sleep quality

High blood pressure

Regulated blood pressure

Depression and anxiety

Regulation of inflammatory responses

Improved mental health

Decreased risk of teeth grinding

Many people who sleep with their mouth open suffer from some form of disordered sleep breathing such as sleep apnea. When you suffer from sleep breathing problems, your body uses teeth grinding as a natural reflex to force air through your airway. While it is actually a life-saving process, teeth grinding may also lead to extensive tooth damage. It may cause tooth decay, yellowing of teeth, and gum recession, as well as premature aging of the teeth.

Decreased risk of dry mouth

Many people who have dry mouth aren’t actually aware of it. Waking up feeling thirsty, or having thick saliva in your mouth throughout the day are some signs you may have it.

Having a dry mouth is not only uncomfortable but also a potential danger to health. It can negatively affect your dental and oral health and is harmful to your oral microbiome as well. A dry mouth can prevent saliva from properly coating your teeth; this saliva is important in keeping your enamel healthy, so as a result, cavities begin to develop.

Helpful in diagnosing serious issues

Mouth taping not only promotes nose breathing during sleep but it’s also a great diagnostic tool. For example, a lot of patients seek help from an ENT (head and neck specialist), a sleep medicine physician, or an allergist after realizing that they are unable to use mouth tape throughout the night. These specialists can then find the root causes of the patient’s need for mouth breathing, and start treatment.

Tips for optimal mouth taping

Mouth tape will encourage you to breathe through the nose, even when you are in deep sleep. If the mouth tape is continuously removed because you open your mouth to breathe during sleep, it serves as a warning to that you may have another underlying issue.

Mouth taping may seem easy—all you need to do is get some tape and use it to cover your mouth, right? There’s a little more to it than that. So how exactly do you use mouth tape? Here are some tips and tricks to help you out.

Some other tips to help you use mouth tape are:

If you notice that you take off the tape long before you wake up, it could mean that there is some underlying problem that is not allowing you to breathe through your nose while sleeping.

If this continues to happen, you’ll want to talk with your doctor about it. They’ll help you get to the root of the problem and find a solution. Some common culprits behind this problem include having a dusty bedroom, a deviated nasal septum, or allergies.

Otherwise, you might not have any underlying health problems, but it could still take you a few weeks to a few months to get used to mouth taping. Don’t be disappointed if you wake up with your mouth open at the beginning.

You can learn some more tips about mouth taping from Dr. Mark Burhenne in the following video.

It is also important to note that there are no contraindications for mouth taping. Pregnant women and even older children can use mouth tape safely without any fear, especially if they use a gentle version of mouth tape such as surgical tape or brands meant specifically for this use. If you are encouraging your children to use mouth tape, make sure they are able to open their mouths with ease. The use of mouth tape is, however, not recommended for babies or young children.

Mouth taping options and alternatives

There are a few options to help prevent mouth breathing while you sleep.

Somnifix

SomniFix mouth tape is a good product for people trying mouth taping for the first time. Here’s why:

Thousands of happy consumers are using these to improve their sleep by taping their mouth shut at night. Here’s what one reviewer says:

“My throat and nose felt EXACTLY the same way as they did when I went to bed 6 1/2 hours earlier. No dryness. No congestion. No disgusting phlegm build up. No dried nose mucus. (Sorry for the overshare.) My nose and throat felt normal.”

Azazar mouth tape

Azazar mouth tape doesn’t cover the whole mouth and is hypoallergenic, which can help if you have sensitive skin. The mouth tape is discreet. Additionally, the company is committed to environmental-friendly practices—the product and packaging material is all recyclable. One Amazon reviewer said the following:

“After trying several products this one works the very best. With the longer adhesive “legs” provided by the X design, there is no chance of it slipping off the lower lip. It also works with my beard.”

Anti-snoring chin strap

If the idea of mouth tape isn’t for you, there are alternatives that can help keep your mouth closed while you’re sleeping. One of these alternatives is an anti-snoring chin strap. These chin straps, as you might imagine, hold your chin closed while you sleep while keeping your mouth uncovered.

Mouth guards

This is another alternative to mouth tape. A mouth guard worn while you sleep is used to help prevent snoring, and even teeth grinding. This can be particularly effective if you experience both issues at night.

Conclusion

Breathing with your mouth open, whether during the day or while you sleep, can cause a variety of oral health and general health issues. For this reason, many experts recommend taping your mouth at night as a preventative measure. While some people tend to stop mouth taping once they overcome the problem, it is generally recommended to keep doing it forever. It is completely safe for everyone (except for small babies and younger children) and has no negative effect on health. For best results, you might want to consider purchasing mouth tape that is specifically made for this purpose. Also, it’s always best to consult your physician before beginning an at-home treatment.

If my nose becomes stuffy during the night, will mouth tape make me suffocate?

No. If your brain notices your inability to breathe freely because of any issue such as a stuffy nose, it will force you to grind your teeth and eventually wake you up. While taping your mouth shut sounds scary, it cannot overcome the natural desire of your body to keep breathing. In most cases, you will remove the tape from your mouth without realizing it.

Most commercial mouth tapes have a vent to provide your nose with a backup in situations where your sinuses get congested. People who are worried about suffocation should purchase mouth tape with vents to alleviate fear.

Are there people who should never use mouth tape?

So far, there are no contraindications for mouth taping. This means that anyone who wishes to use mouth tape can safely do it, though the process is not recommended for babies or very young children. However, for older children and adults, mouth taping is perfectly safe and a great way to enhance quality of life.

How long should I use mouth tape?

Many people who start mouth taping never stop. And while for some people a few weeks or months is enough, others will require more time. Speak to your doctor about what they recommend for you.

What if mouth tape doesn’t work for me?

If you find that your mouth tape has separated when you wake up, it could be an indication that you are still breathing through your mouth at night. This may happen to anyone on occasion. However, if you find it happening frequently, you should consult an ENT, dentist, or a myofunctional therapist.

What is Word of mouth Marketing?

January 7, 2021 By Hitesh Bhasin Tagged With: Marketing

Word of mouth marketing is one of the oldest, and currently the strongest marketing tactic for any marketer. A newly launched product or service can become a hit or a flop due to word of mouth marketing. As the popularity and penetration of internet and social media rises, word of mouth marketing is becoming more and more important for all brands.

Table of Contents

Word of mouth marketing definition

When a customer experiences a product or a service, and recommends the product or the service to someone else, orally or via written communications, then that is known as Word of mouth marketing or WOM marketing or WOMM.

Word of mouth marketing can be both – good or bad. It can be good if the recommendation is positive or it can be bad if the recommendation is negative.The reason word of mouth marketing is so important to marketers is because of it generally a personal recommendation by someone you know – and hence it is known to have a very high conversion rate – higher than any other forms of marketing.

For a fact, companies invest millions in advertising and marketing themselves. But word of mouth marketing means acquiring new customers just by keeping existing customers happy. As a result, the ROI is best when there is positive word of mouth or WOM marketing.

This article discusses word of mouth marketing in depth – its positive and negative effects, the tools for WOMM and how negative word of mouth a major curse to a startup brand. Here are some examples of word of mouth marketing.

Word of mouth marketing examples in real life

1) Example 1

You visit a small retail shop which sells clothes and accessories. You really like their collection and feel excited to shop from them again. You go to your friends and tell them that the clothes collection of the shop was amazing. Your friends too then visit the shop. In essence, you have just used word of mouth marketing for the local retail clothes shop.

2) Example 2

You go for a holiday and stay at an unknown resort. You find that the resort has all the amenities, it serves delicious food and it is very near to all the places you wanted to explore. Now, the next time one of your friends wants to visit the same place for a holiday, you strongly recommend them to stay at this resort because you loved it. The resort got business because of its service and the warm feeling it gave you. This is again a word of mouth marketing example.

3) Example 3

E-commerce firms are known to use word of mouth marketing. If you notice, most people recommend Amazon as a trusted E-commerce marketplace. Where did the word “trust” come from? It came from other people. It was because every customer who was happy with Amazon’s service, communicated to other customers that they should buy from Amazon and the service is very good. This resulted in positive word of mouth marketing for Amazon. When Walmart uses the tagline “Every day low prices” These best prices are communicated to friends and they share with each other about the latest discounts and offers in local supermarkets.

4) Example 4

Zara is known to be a brand which never advertises. It focuses on its own design as well as the word of mouth it generates due to its unique positioning in the market.

The above examples were of some small businesses as well as large corporate using word of mouth marketing to their advantage.

Importance of Word of mouth marketing or WOMM

Word of mouth marketing is one of the most important types of marketing for most brands, products or services. The reason is explained below

Word of mouth in the Social Age

A special mention needs to be given to social media and its power because of word of mouth marketing. Ever saw a recent movie being released and the movie going a FLOP within 2 days of its release? Who does that? Do people stand in front of theatres and shout that the movie is bad? Nope. They just need to type 2 lines on facebook or twitter. The more positive the feedback, the more the movie will be a hit.

In fact, Social media has become so powerful, that all political elections across the world are happening more on social media than offline. Many politicians are focused on improving their online image by regularly sharing the best pics and actions on social media. If they make a mistake, it is plastered on the internet.

In today’s day and age, if you want a positive word of mouth, it is impossible to get it if you do not concentrate on social media. On the contrary, have a positive social media image with the right social signals, and you are likely to generate more positive word of mouth and get lot more inquiries for your business. Today, Social media controls word of mouth in a major way.

The effect of Negative word of mouth

Negative word of mouth publicity is devastating for any business. Today, with the internet and Social media, negative word of mouth is a major problem for brands, products, and services. Just like positive word of mouth marketing means customers recommending the product to other potential customers, negative word of mouth means customers stopping other potential customers from buying the product or the service.

Negative word of mouth has a huge impact on the bottom-line or the profits of any organization. Product sales on any E-commerce platform is an example of how negative ratings can immediately result in a drop in sales.

However, there are many smart customers who take the negative ratings with a pinch of salt. The reason? People who have had negative experiences are much more likely to give negative ratings as compared to people who have had positive experiences. Hence, if you love a product or a service, ensure that you are giving a positive rating for it, otherwise, negative ratings will pull down the product or service and might obliterate it from the market.

Let us explain with a few example

Examples of Negative word of mouth

1) Zomato

A restaurant owner might open a restaurant with many dreams in his mind. However, when he opens it and if the experience of customers is bad, there is an immediate negative rating on Zomato or other rating apps. The net result is, the restaurant loses walk-ins and does not get a chance to bounce back even though it has improved its services. It might take the restaurant a long time to bounce back in ratings. This can devastate a restaurant which has just started and does not have a good rating on these services.

2) Hospitals and Doctors

Without even moving from your home, you would know who the best doctor in town for an illness is. Who is a good Physician, pediatrician or best eye doctor (ophthalmologist) in your locality. How do you know that? First, you call up a few friends. Then you visit Google, see the reviews on practice or directly on google. Find that the doctor or the hospital who fits your requirement and then visit the hospital.

However, the flip side is that you will immediately find out hospitals and doctors who are not up to mark – who have spoilt cases or who cannot be trusted. You will find out unresolved complaints about the hospital. And probably decide not to visit anymore.

This is why brands need to focus on generating a positive word of mouth. This effort has dual objectives. One is to increase inquiries and walk-ins due to the positive word of mouth generated and other is to squash the effects that negative marketing might have on the brand or the product. Each and every brand has some unsatisfied customers (Some customers are really hard to satisfy be it any brand). These customers should not affect the business through negative word of mouth marketing and hence positive WOMM is used.

Tools for word of mouth marketing

There are some specific tools which can be used for word of mouth marketing.

One of the most common factors for positive word of mouth marketing is giving prompt and effective service to the customers. This makes your brand or product reliable and the customer will strongly recommend you to others because of the reliability.

Quality makes a huge difference in the word of mouth generated for a product or service. If the customer was expecting a good quality, and he got better instead, expect a very positive WOM to be generated for your product or service. On the other hand, if the quality was below expectations, then expect negative feedback as well.

Social media is one of the strongest tools for word of mouth marketing. The phenomenal success of social apps overnight shows the power of social media and the power of word of mouth marketing. Friends want their friends to come online and to stay in touch – the reason why Snapchat and Instagram became so famous overnight.

Customers might not remember your brand. They might not remember the product too. But if you have the right people in your company, more then likely, people will build good relations with the end customer. A wrong person can make the customers go away with his rude talks and unkempt looks. But the right employee can bring more customers with his polite talk, patience, listening skills and the ability to ensure that customers leave happily (often, this means more smiles around the place).

How to increase word of mouth marketing?

If you know that word of mouth is good for your business, how do you increase it? It is not like any other advertising or marketing method which can be bought with money. Instead, you have to look at your product and brand in a holistic perspective to encourage word of mouth marketing. Here are some ways you can do it.

1) Offer uniqueness to your customers

Precisely, an essential element that triggers this kind of marketing is when the client gets an experience of distinctiveness or something beyond the usual expectation. Remember that customers’ expectations are always high and thus giving them something slightly beyond this cannot necessarily make them spread news or recommend your product.

If you want the customers to dominate their conversations with your product, you need to ensure that you go above and beyond the normal call of duty in giving them what they want.

2) Never depend on your staffs to drive it

This kind of marketing is very dynamic. You can never be sure that a customer, irrespective of how exceptional the respective staffs have served them can go out there and tell their friends about it.

First, they are never sure if their friends may also receive the excellent service they had and so it would be difficult for them to put it out there openly. What it means is that you should never trust your employees to trigger this kind of marketing. Employees are ideal tools to use in conveying the message, but it would be a big mistake to depend on them to trigger this particular advertising strategy entirely.

3) Use impactful physical and nonverbal statements

When communicating with the clients, you have to be strategic in the manner in which you package and convey your message. Use of generous, architectural and kinetic statements is among the other things that will make it possible for you to have an effective word of mouth marketing for your business.

These are certainly the ingredients that will make it possible for you to attain best results from your marketing ambassadors as they go out there to spread the good things regarding your business. Therefore, ensure that you get it right and nothing less.

4) Never mention any goodies in the ads

In as much as you would be tempted to inform your potential market about the good things you are offering especially when putting out the ads, it reduces chances of making this marketing effectiveness. The reason behind this is that most of the ambassadors that would have helped you in actualizing this marketing strategy will become profoundly reluctant because of the perception that people out there can see it for themselves and decide.

5) Come up with an appropriate budget for this particular program

Some may think that this kind of marketing strategy does not necessarily require funding since all you need to do is ensuring that the customers are served well and consequently shall spread the news to the potentials. That is a wrong thought that will earn you zero customers if at all you peg your hope in doing it that way.

The thing is you need to create a budget for this particular program and ensure that they are funded well so that they become efficient. Underfunding this scheme may compromise the possibility of getting new customers and doing your business to record high turnover.

As you can see, word of mouth marketing has a major impact on your business. The happier customers you have, the more positive is the word of mouth and the more automatic is client acquisition (the backbone of any industry). This is why brands need to ensure to have customer satisfaction surveys and feedback in place and improve customer satisfaction if it is lacking. Otherwise, it can result in negative word of mouth publicity which can affect the brand in the long run.

Word-of-Mouth Marketing: How to Get Happy Customers to Advocate for Your Business

Choose the Right Ecommerce Platform

TABLE OF CONTENTS

If you’ve ever recommended a restaurant or sung the praises of your favorite clothing brand after receiving a compliment on your outfit, then you intuitively understand what word-of-mouth marketing is — and how powerful it can be.

Did your friends and family take you up on your recommendation? Perhaps after doing so, they became loyal customers themselves and spread the word to their loved ones in turn.

One of the most untapped (and inexpensive) marketing channels in existence, word-of-mouth marketing occurs when a brand wows a customer to such an extent that they tell their friends. And while these conversations may seem entirely out of a business’s control and may even backfire — customers won’t hesitate to disparage brands that provide a poor experience — you have several strategies at your disposal to get people talking about your business in a positive light.

Amplified word-of-mouth (WOM) is when marketers launch campaigns designed to encourage or accelerate these naturally occurring conversations within their existing customer base.

Here’s how to use word-of-mouth strategy to your advantage.

Create an Epic First Experience

Offering a standout customer experience that overshoots people’s expectations is the surest way to get them to rave about you. In addition to providing a stellar product that solves a major pain point — these days, that’s table stakes — consider throwing in a personalized ‘Thank you’ note and free gift along with their online purchase.Whatever you do, aim to impress. Providing an average or negative experience will not motivate customers to advocate for your business.

Sell quality products.

Sourcing and selling quality products are crucial to providing an outstanding customer experience. Attentive customer service, an effortless buying experience and products that perform as advertised are the key ingredients for a WOM-worthy experience.

Make sure the experience you provide measures up to the branding. For example, if your restaurant bills itself as a family-friendly establishment serving healthy food, don’t ruin the experience by not providing enough space for baby strollers in the dining area.

Seamless order process and site UX.

On average, only 1.53 percent of ecommerce website visits convert into a purchase, which suggests that most brands aren’t getting site functionality right.

Don’t let a poor user experience cause would-be customers to abandon their shopping carts out of frustration.

One of the most common reasons for cart abandonment are an un-intuitive shopping process and lack of information. Make your site easy to navigate by enabling customers to self-identify their needs.

For example, you can provide a chatbot or intake form that asks new website visitors what product category they’re searching for and filter items by price range. Provide thorough product descriptions, videos or photographs of the product in action.

Run a tight operation.

Incorrect orders, late deliveries or appointment no-shows will motivate customers to spread the word about your business — but for all the wrong reasons. Data shows that 58% of consumers stop doing business with a company because of a single poor customer experience.

Use just-in-time inventory management (using historical data to reorder supplies ahead of anticipated demand) so you’re never over- or under-stocked, and partner with a reliable supplier who can fulfill large orders with a short turnaround.

Finally, make it easy for customers to get in touch with a human for complaint resolution.

Go above and beyond for the customer.

Exceeding customer expectations looks different for every business, but it can be as simple as working with a customer to create a custom item, sending a personalized thank you note or performing an act of kindness.

Case in point: a Trader Joe’s in Wayne, PA, delivered a week’s worth of groceries free of charge to an elderly gentleman who was stranded at home during a snowstorm.

Note: Trader Joe’s doesn’t usually provide delivery, but they made an exception. Complaint resolution is another key factor in the customer experience. Sometimes you can turn a bad situation around and blow the customer away in the process.

Spark WOM Among Influencers

Having your products reviewed by credible influencers is a surefire tactic to increase brand awareness because influencers have the power to sway their followers’ purchasing decisions.

A recent study by Sideqik found that 7 out of 10 consumers trust influencers’ recommendations just as much as the opinion of real-world friends.

If you have the budget for influencer marketing, you can even hire a brand ambassador — someone who acts as the “face” of your company by regularly talking about your products and services rather than just doing a one-off social media post.

Send products for free.

Identify relevant influencers, send them your product, and see if they review it. However, note that some influencers are regularly deluged with freebies and may not wish to review your product unless they truly like it, so don’t expect reviews from every influencer.

Instead of focusing exclusively on big names with a massive amount of followers, try working with micro-influencers — bloggers, videographers or DIYers with a smaller following whose goal is to share subject matter expertise by producing tutorials, shout-outs, how-to-guides, day-in-the-life vlogs and so on.

Connect with a worthy cause.

According to IBM research, 40% of consumers said they seek out companies that align with their values, such as sustainability or racial equality. Influencers also want to show support for causes they believe in, so associating your brand with a purpose will give influencers additional reasons to partner with you.

In 2020, Starbucks launched the #WhatsYourName campaign to illustrate the journey of a young transgender person who was struggling to embrace their name change — until he walks into a Starbucks one day.

The barista asks for his name — “James,” he intones confidently — and writes it on his cup, sealing James’s new identity as a male. The ad was inspired by real-life experiences of people who were transitioning and found Starbucks to be a safe space where their new name was accepted.

Solve a real challenge (yes, even influencers have them!).

The best products solve customer pain points and leave a lasting impact. For example, social media users routinely post about LARQ, a self-cleaning water bottle that uses UVC-light to sterilize the bottle, and how it makes it so much easier to stay hydrated while traveling.

Building Your Word-of-Mouth Marketing Strategy

Rather than leaving WOM marketing up to chance, create triggers that will make people want to talk about your brand.

Here are some ways to launch your own word-of-mouth marketing campaign:

Set up word-of-mouth triggers.

Triggers are memorable experiences or feelings that make people want to talk about your business — think of it as your ‘X factor.’

Take it from luxury hotel chain Ritz-Carlton, which often makes headlines for its reputation for going the extra mile for its guests.

When a young guest at a Ritz-Carlton in Florida lost his beloved stuffed giraffe, Joshie, hotel employees not only mailed the giraffe back but they sent pictures of Joshie lounging by the pool, getting a massage at the spa and driving a golf cart to reassure the little boy that his beloved stuffed animal had been well cared for in his absence.

The giraffe even received a Ritz-Carlton ID badge and was made an honorary member of the Loss Prevention team.

The Ritz-Carlton viral marketing example shows that WOM triggers needn’t be expensive or extravagant. Simply demonstrating empathy and creativity can go a long way.

Use visual triggers.

Create remarkable visual experiences so customers will want to take photos and share them.

For example, ‘Instagrammable’ restaurants have one thing in common — they provide an aesthetically pleasing environment that makes people want to share their dining experience on social media. Providing visual triggers in a digital experience is trickier but doable.

One of the best word-of-mouth marketing examples comes from feminine product brand, Always.

As part of its #LikeAGirl campaign, the brand pushed for more gender-diverse emojis on mobile and social media platforms. Before, the female emojis on instant messaging apps showed girls dancing in bunny ears or walking down the aisle. The Always campaign introduced new girl-power symbols, like female doctors, athletes, chefs, wrestlers, soccer players and so on.

Do or create something unique.

Selling a unique product, using a different business model or bucking industry norms are other ways to harness the power of word of mouth. Standing out in a crowd, whether it’s with your product or shipping method, could prove to be beneficial.

Emotional provocation.

Tapping into people’s emotions can be an immensely powerful way to generate shares.

In 2019, Dove launched the #ShowUs campaign partnering with women and non-binary individuals to create a collection of 10,000+ stock images that offer a more inclusive vision of beauty for all media and advertisers to use.

By enabling people to feel seen, regardless of race, body type or gender, Dove expertly tapped into people’s emotions by making them feel like they were a part of something bigger than themselves.

Encourage user-generated content (UGC).

According to UGC marketing platform Offerpop, 85% of social media users say they trust UGC more than they trust branded content.

However, brands don’t want to appear pushy, so only 16% provide specific directions on how consumers can create and share content. UGC builds trust by establishing social proof — the notion that something is desirable because other people like it.

Encourage satisfied customers to share UGC by hosting giveaways on social media for people who post pictures of your products alongside your branded hashtag. Similarly, if you offer a loyalty program, you can tie rewards to UGC, thereby encouraging your most loyal customers to post photos or videos of your products.

Push ratings and reviews hard.

Customer reviews are the modern WOM marketing. Set up feedback channels to collect testimonials — Yelp reviews, emails, feedback surveys and website analytics. Collect and prominently display honest reviews of your business in as many places as possible — review websites, social media posts, online marketplaces and your own website.

Consumers read an average of seven reviews before trusting a business and 85% of consumers trust online reviews as much as personal recommendations.

Create an official referral program.

Referral marketing is a form of marketing that encourages happy customers to advocate on behalf of your brand in exchange for incentives. Sometimes called refer-a-friend programs, referral marketing has become a go-to method for ecommerce stores looking to grow their sales while minimizing the cost per action.

By providing customers with incentives to talk about your brand, you increase the likelihood of WOM.

Rewards can be anything from:

Know your Customer Lifetime Value (LTV).

Average customer lifetime value refers to the amount of revenue a single customer brings in over the course of your business relationship. The LTV metrics tells you how much money to spend on customer acquisition.

The Final Word

Word of mouth advertising can be an impactful yet relatively inexpensive strategy for growing your online business. But before busting out the bells and whistles, start with the fundamentals.

If you provide a positive experience and run a tight operation, you’re already halfway there.

FAQs Word-of-Mouth Marketing

What are the Advantages of Word of Mouth Marketing?

Word of mouth is a type of marketing that helps brands build trust, credibility and loyalty.

Brand loyalty

Customers who like your brand enough to tell their friends and family about it are more likely to remain loyal and have a higher lifetime value.

Brand trust

Word-of-mouth recommendations help brands build trust with new customers more effectively than traditional advertising because the recommendations come from a trusted friend.

Creating a buzz

The most effective word-of-mouth triggers generate hype about your brand, be it on social networks or offline. WOM triggers that go viral on social media can have a lasting impact beyond the marketing campaign itself.

How to Deal with Negative Word of Mouth?

Investigate the root cause of the problem. If customers are dissatisfied with late shipments or faulty products, switch suppliers or work with a different fulfillment company.

Next, contact the aggrieved customer directly. If the complaint was made on a public platform — a social media site or review website — issue a public response so that existing and potential customers will see that you take customer feedback seriously and are resolving the issue.

Organic Word of Mouth vs. Amplified Word of Mouth

Organic word of mouth occurs when customers naturally mention your brand in conversation without any specific effort from you. Amplified word of mouth consists of a series of strategies designed to encourage customers to spread the word about your business, such as providing a stellar customer experience or starting a referral program.

Guide Mouth Widening Guide

Pendejo

Zephir

Why is mouth width important?
Like every other facial feature, the mouth needs to be of a certain dimensions and be proportional to the whole of the face in order to make it harmonious.
The things that determine if you have a good mouth area are: lips shape, lips size and mouth width.

A wide mouth is a dimorphic trait, wide mouths are more preferable than narrow ones.

“The width of the mouth correlates with perceived leadership ability and actual leadership performance”

The big man has a big mouth: Mouth width correlates with perceived leadership ability and actual leadership performance

Case in point, observe how this man looks better morphed with a wider mouth.

How wide should the mouth be?
The width of the mouth should be around 1.5

1.6 times the width of the nose

This only applies if you have a nose in the average range for males

3D Facial Norms Summary Statistics

3D Facial Norms Summary Statistics

Example of the measurement in Sean O’Pry:

Examples of wide mouths:

Male model Sean O’Pry morphed with a slightly wider mouth (amongst other things):

Is there any way to make my mouth wider?

The idea here is to stretch the mouth in such a way that the lips vermillion (skin) doesn’t tear, but instead gradually thickens and adjusts to being stretched wider than normal so that a greater width can be maintained without conscious effort. A very positive long-term benefit of the stretching techniques I will describe is a greatly reduced or totally cured tendency toward chapped lips.This is a challenge because the human mouth is surrounded by one of the most forgiving and stretchable muscles in the body, the orbicularis oris. It’s basically a sphincter that forms an unbroken loop around a normal mouth. That’s why it’s possible to form your lips into the tiny circle needed for whistling, then open wide during a yawn to over twice the width and height of your normally relaxed mouth size.

What you need to do is to stretch this muscle, and the neighboring cheek muscles, beyond your normal maximum width that you can achieve with just cheek and lips muscles efforts alone. That will require a horizontal lips stretcher, the most familiar method being a splint.

The object is to force (without tearing. ) your orbiculus oris muscle to stretch beyond its normal limit and get the adjoining cheek muscles to adapt to the greater desired width. This will require lots of smiling and other expression efforts while wearing the splint (you may not see much actual movement at first, but in time you will see it as your cheek muscles adapt to the mouth opening being much closer than usual to where the muscles insert into cheekbones, etc. by shortening somewhat, but not losing their maximum stretches) This won’t be very comfortable, but if you’re motivated, you’ll push through the most painful first few days and gradually start to see results.

The above splint and muscles pictures are from “Microstomia Treatment & Management” by Homere Al Moutran, MD, and Arlen D. Meyers, MD, MBA.
This is what you’re up against (another type of splint). Those loose-looking muscles over the person’s stretched mouth below will in time straighten out as their relaxed length shortens some, allowing a larger overall range of motion. There are a good number of accessory muscles that will need to be exercised and stretched for this to work (see picture below this one).

I developed my own mouth stretching apparatus and used it successfully to widen my mouth somewhat.
Edit (6/22/19). Due to increased interest I am now showing my favorite mouth stretcher design. This mouth stretching brace uses perforated springy semi-rigid stainless steel sheets. It takes into account the need to have something to stretch my mouth, some tabs on the ends to stabilize and hold the ends in my lateral commissures, and a wide portion where my entire upper and lower lips are supported in a stretched natural curvature. The other splint designs require you to manually hold your mouth wide with sustained conscious effort, limiting the time that you can wear the splint to what your muscles can endure.
My “10 cm” mouth brace uses blue electrical tape to spread the pressure over a wider area, and my “11 cm” mouth brace uses sports mouth guard silicone to soften its end edges. The perforations permit normal breathing and somewhat coherent speech while the brace is being worn.
Here’s what they look like.

Please excuse the so-so quality of my selfie. I’m 57 and not a model. This shows what the 10 cm one it looks like worn properly. I can wear this for a couple of hours or the 11 cm one for maybe 20 minutes before removing it due to discomfort. The most important thing to notice about my appliance is that you do not need to keep your cheek muscles tensed up to keep it from popping out of your mouth like other splints might. Your lips themselves hold the appliance in place. This way the only limit on how long you can wear it is the need to relieve discomfort from an extreme stretch or to eat or talk normally.

If anyone wants something like this, let me know. You will need a series with 0.5 to 1.0 cm increments wider as your mouth stretching progresses. I’m not doing this for profit, but instead I have gone to the trouble of describing my methods because I think wider mouths look beautiful and I want to see more people enjoying both the visual and practical aspects of having them—and I know my appliance works.
My mouth used to be between 4.5 and 5 cm wide when relaxed and closed and is now 6 cm wide. My maximum smile width used to be about 7.5 cm wide and is now 9+ cm (10+ for a couple of hours immediately after a stretching session) with muscular efforts alone. To get this result I had to gradually work my way up from 9 cm forced stretches (the effort hurt, especially at first!) to now 12 cm wide with very little pain (if it hurts, I stop—I have learned to heed the warnings my body makes). I can still whistle, so I haven’t injured anything. This took about six months of serious effort and my designing and testing several novel apparatuses on myself to achieve this (other models involve stainless steel hooks or headgear).
I’m starting to get my own wraparound smile, though I also need to drop about 40–50 pounds so my thick cheeks stop getting in the way (picture from 6/22/19).

My most recent trip to the dentist with my more stretchable mouth resulted in the easiest teeth cleaning I’ve ever had, and I can now open my mouth much wider for singing without cheek cramps. It’s not just for looks alone I did this. I haven’t had chapped lips at all (I guess the stretching toughened them up) this year, either. Finally, to my pleasant surprise, I have not acquired additional wrinkles around my mouth and face (I’m 55).
This requires time and commitment, and like you having to wear a retainer daily for the rest of your life after orthodontic treatment, you may have to do a daily mouth stretch to maintain the desired final width of your mouth.
Update 12/30/18: One of the most amazing positive side-effects of my own mouth stretching regimen is I have not had chapped lips in two years. I used to get painful and sometimes bleeding chapped lips every winter several times a month, and even sometimes in other seasons—even with regular use of chapstick. A lot of this had to do with living in semi-arid, low-humidity southern Idaho. I still live in southern Idaho, but my mouth stretching has toughened up my lips’ vermilion enough that I can sing and widely smile all I want to even in the winter without fear of painfully splitting my lips, and I almost never use chapstick anymore. The only exception now is for sunscreen protection while surface-mining opal or spending a lot of time on sunlit snow.
Even if the stretching regimen doesn’t result in you getting a much wider mouth, curing your lips’ tendencies toward painful chapping is likely worth the regular horizontal mouth stretching all by itself.
Another person who’d answered this question more recently has a very good idea on how to compensate for mouths returning to normal size despite frequent stretches. It’s the use of injectable lips fillers on the lateral portions of the lips, possibly augmented by fat injections later on to make it permanent. After your lips are toughened up by regular daily stretches beyond the ideal relaxed width you want, you can partially stretch your mouth a bit beyond your ideal, get the injections, and your mouth will naturally relax wider than before.
Let’s say you have a 5 cm wide mouth and 5 cm wide nose and want your mouth to nose width ratio to be near the Golden Ratio (1.618..), meaning a mouth about 8 cm wide. Stretch beyond 10 cm if you can to toughen up the lips vermillion against splits and chapping. Then more lightly stretch your mouth with some sort of splint to about 8.5 cm wide while receiving the lateral lips injections, the extra 0.5 cm to compensate for inevitable shrinkage. For a time (not sure how long) you’ll have a 7.5–8 cm wide mouth to ‘test drive’ so you’ll know if you like the look or not, especially if you’re considering the surgical option.
If you feel you just cannot handle the discomfort and commitment of daily forcing your mouth beyond its normal width, there is the plastic surgery option. When completely healed, your wider mouth will not require stretching to maintain its new width—except perhaps a little to keep scars from causing contractures.

￣ ￣ ￣ ￣ ￣ ￣
This is a microstomia prevention splint:

This is the only microstomia splint available online to buy i could find, is a bit expensive:

How to Mew Properly in 5 Steps (Complete Guide)

The Simple & Best Mewing Tutorial: Everything You Need To Know About How To Mew Properly In One Place

🔎 Revealed on this page.

The «Mewing» technique was first discovered in. 🙄 BLaH bLAh I DoN’t CaRE !

Forget the history, you just wanna know how to mew properly, right? You saw an insane mewing before and after photo on YouTube and want a sharp jawline for yourself.

But you can’t find a guide that is easy-to-understand. And the more information you read, the more questions you have.

Perfect! You’re exactly like I was when I started: confused and still a little skeptical.

I wrote this guide to a younger version of myself. It’s exactly what I wish I’d found early on. I wouldn’t have had to figure it out myself.

If you still don’t know what mewing is. read this👇

What is Mewing and How Much of it is Actually Science?

THE SHORT VERSION: Mewing is social media’s alternative name for Orthotropics – a branch of Orthodontics that claims that an individuals facial structure is a result of nasal breathing and jaw posture.

This theory originally comes from a British Orthodontist called John Mew. In recent years, his son Mike Mew has continued his father’s work.

A Mewing Tutorial Video Is Better Than Words

Y ou remember information 8 times better if it’s visual. So I think it’s better if you watch this mewing tutorial that I made.

It’s less detailed than this article, but it has animations that will help you understand what the heck I’m talking about.

Learn the right tongue placement technique ASAP, and you’ll get results ASAP.

Watch the tutorial and then read this entire article afterwards. I go into more detail here because I had more time to think when writing it. And I didn’t want to make a 44 minute video.

👇 START HERE 👇

This is the best mewing tutorial on YouTube

«OK. But I Still Don’t Understand the Tongue Position. «

S uper! Now you know the 5 steps of mewing. But you’re going to have trouble following them. It’s not as easy as I made it sound.

New anecdotes and research are constantly being released. Not just by Mike Mew and John Mew (the British Orthodontist who developed the mewing theory), but also new peer reviewed studies.

1. Seal Your Lips Lightly 💋

S eal your lips lightly. Use your lip muscles as little as possible. You shouldn’t force them together.

And old expression for this is «pursed lips»- like the zipper on a purse your granny collects quarters in. Anyway, don’t do it if you want the «hollow cheeks» look.

Don’t pout either. That’s the weird duckface thing teenage girls usually do in FaceBook photos.

A «pout» is basically when you force your lips outward. Sometimes it looks like you’re sucking on a straw.

This can look good in the moment. It highlights your cheekbones and gives that «hollow-cheek» look.

But if you’re gonna do it, save it for photos. It’s bad in the long-term because you can’t do the other 4 steps of mewing.

HOW FAR APART SHOULD MY TEETH BE?

Your front teeth shouldn’t touch, but your back teeth can touch lightly. This part can differ from person to person.

Have your bottom teeth slightly behind your upper teeth in a slight overbite. I know that won’t be easy for everyone.

You may have an overbite, underbite, retainers or braces that make it hard. But that’s the natural position our teeth are supposed to be in.

Don’t worry if you can’t maintain this position straight away. It’s the end goal. Try to do it the best you can and follow the other steps. Over time your bite position will improve.

For more information on how to position your teeth, check out this article 👇

Mewing Teeth Position – How to Do it Correctly (Complete Guide)

2. Place Your Whole Tongue Against The Roof Of Your Mouth 👅

Proper tongue posture is the hardest part of mewing

The part that everyone focuses on- entire tongue against your palate.

It’s the most important step BUT that doesn’t mean it’s the only step. You won’t be able to have the correct tongue placement if you don’t follow all steps.

This is MUCH harder than it sounds. You’re going to have lots of questions along the way. So let me break it down for you.

The tip of your tongue should not be touching your front teeth, it should be a little bit behind your front teeth.

DO NOT push your tongue against your teeth. It could lead to crooked teeth if you do it long enough. This is the worst mistake that mewing beginners make.

WTF IS «ROOT OF THE TONGUE»?

Think it’s pretty easy so far? That’s because you only have the front part of your tongue against the palate.

I agree, that is easy. But the important part is to have the back 1/3 or the «root of the tongue» against your palate.

Can’t get it up there? Or don’t know if it’s up against your palate? Don’t worry, almost no-one can hold it up there comfortably in the beginning.

You’re going to start with the front part in the correct posture. Overtime you will build the required strength in your tongue- and you’ll be able to do it.

The end goal is to have your entire tongue against your entire upper palate. From the front (slightly behind your teeth) to the back (root of tongue comfortably up).

That will be your new resting position when not eating, drinking, or talking.

Getting there will take months. Ugh! But picture yourself a square jawline and hollow cheeks. it will be worth it!

That whole «root of tongue» part can be tricky, so here’s some tips to get a feel for the correct position:

THE «CHEESY SMILE» TECHNIQUE

This is a good way to practice the correct tongue posture. Basically: smile really broad and show off your teeth.

Your tongue will naturally be pressed against your palate in the correct mewing position.

Do the cheesy smile and then try to hold your tongue in the same position when you ‘release’ the smile.

THE «N» TECHNIQUE

Another way to practice the mewing tongue placement. Basically: say the letter «N» and hold it. So say «NNNNNNNNN».

When you do this your tongue will naturally be pressed against your palate in the correct mewing position.

So again, say «N» and then try to hold the position your tongue is in afterward.

HOW DO I KNOW IF MY TONGUE IS IN THE RIGHT POSITION?

The skin between your chin and your neck should be tight. If there’s a bulge there, it means you’re pushing too much with the tip of your tongue.

You’ve probably got the front of your tongue up against your palate- but the back part isn’t. And the back (root of tongue) part actually matters the most.

You need to practice trying to get the back third of your tongue up against the palate. It can take months until you actually do it but if you need to keep practicing and developing the strength in your tongue, your jaw, and your neck.

Over time it will get easier and easier and once you have that proper tongue position that’s when the mewing gains really start to roll in.

In the beginning it’s going gonna be hard. A good way to get used to what it feels like to activate the back third, is an exercise called the chin tuck.

THE CHIN TUCK

Bring your chin a bit back kind of like you’re trying to make a double chin.

Tuck your chin back and feel how your tongue curves up against the top of your palate. You should feel the back third pressed up.

That’s the position you should hold. Do a few chin tucks to get it into position and practice strengthening the muscle.

Get used to having the back third up against the palate and over time you’re going to be strong enough to maintain that full time when you’re just at rest.

It’s also going to be hard to breathe when you’re doing this so just practice to develop the strength.

Don’t try to do it all the time and sacrifice your breathing- I would say breathing is more important. lel.

It’s hard, but over time you’re going to be able to maintain this all throughout the day including when you’re sleeping.

For more information on chin tucking, check out this article 👇

How to Do Chin Tucking – Fix Your Back Posture (Safely)

ONE MORE THING ABOUT SLEEPING.

It’s going to be really hard to do this when you’re sleeping in the beginning. So just focus on being able to do it during the day and eventually you’ll get the strength in your muscle for it to feel natural.

You will just do it naturally while you’re sleeping, so give yourself the nights off until it happens naturally.

Mewing is difficult in the beginning and it’s important to give yourself a break otherwise you might stop doing it and then you won’t get any results.

3. Stand Up Straight With Your Shoulders Back 💂‍♂️

This one is just as important as the other steps but it sounds super basic.

Almost NO mewing tutorials include back posture, even though mewing is impossible without it.

Most guys ignore this part. And then tell me that mewing is too hard. All these steps fit together like a puzzle. You need all the pieces for it to work. So pay attention!

Having a straight back and shoulders, super boring right?

But without it it’s like trying to make a pizza when you have fresh shredded cheese and this nice salami and homemade tomato sauce- but you don’t have any dough.

You don’t actually have the base of the pizza so all the other ingredients are useless.

That’s what body posture is. it’s very hard to have the correct tongue posture without the correct back posture.

I won’t go into too much depth about back posture- it’s pretty simple. if you need practice stand up against a wall and get used to what it feels like.

The most important thing is that you think about it when you’re walking when you’re sitting when you’re working when you’re at school is to actually think «how’s my posture? okay» and just correct it.

Quick recap of the first three steps of mewing:

1. Lips sealed super simple, relaxed

2. Tongue up against your palate not touching your teeth try to engage the whole tongue with the back up as well- that is the most important part!

3. Good back posture. Stand up straight with your shoulders back and do the same when you’re sitting down.

4. Swallow Using Only Your Tongue 🥤

Swallowing correctly will accelerate your results because it generates a huge amount of force against your upper palate.

If you didn’t watc h the mewing tutorial abov e- I recommend you do. Just for this step, because it’s hard to understand (and explain) the proper technique without a visual demonstration.

Start with your back teeth slightly touching and in the correct mewing posture. Use the tip of your tongue to gather the spit and press it against the upper palate of your mouth.

Swallow hard and push that saliva down your throat. While swallowing your cheeks and lips shouldn’t move at all.

This is the most important part: when swallowing- your tongue should do all the work. Your cheeks and lips shouldn’t move at all.

When viewing proper swallowing from the outside: you should see the Adam’s apple move up and down.

The tongue pushing saliva down the throat shouldn’t be noticeable from the outside.

Same goes for your head = it shouldn’t move. Move as little as possible. It is just your tongue that does the work.

This step is probably impossible (at least it was for me) before you have the correct tongue posture. Practicing each one of the other steps is crucial before you can even come close to doing this part correctly.

Don’t worry if you can’t do this in the beginning, because almost no-one can. It’s the end goal that you want to be working towards.

Right now i’m just demonstrating swallowing saliva but it’s the same when you swallow water or you chew food.

You chew up the food with your teeth but it’s just your tongue that scoops it up and does the swallowing. You don’t need your cheeks or lips and your head shouldn’t move.

5. Chew Slowly With Your Mouth Closed 🦷

If you don’t chew correctly you’re going to build the muscles in your cheeks which results in that «bloated cheeks» look.

Never chew with your mouth open.

The wider your mouth is when you’re chewing the more you’re engaging the wrong muscles which can result in a bloated look.

One tip that makes this so much easier is to chew slowly.

Chewing slowly makes you actually eat less, so it’s better for weight loss. It makes you digest food better, so it’s much better for your health.

Chewing slowly means you’re more likely to chew with your mouth closed, which means it’s easier to swallow with the correct technique using your tongue.

The correct chewing technique (using mastic or jawline gum ) can build your masseter muscles. They’re the muscles everyone wants on the side of the jaw. See the link at the bottom of the page.

Remember: chew with your mouth closed. and chew slowly.

Need Some Mewing Motivation?

If you’re still skeptical about mewing. then you NEED to see this:

Click the link to get access 👇

100 Mewing Before and After Photos that Will EXCITE you

Frequently Asked Questions (FAQs)

😠 «Complete mewing tutorial eh? I know all about the correct tongue placement, but I just can’t. «

I got you. If something still isn’t clear, whatever you’re wondering about is probably a common concern. If not, comment on one of my mewing tutorial videos (I always answer). Or email me.

1️⃣ How to mew while you sleep

You won’t be able to mew while you sleep. Not in the beginning at least.

It’s hard enough to maintain the tongue position while you’re awake, so just forget about mewing while you’re sleeping.

Focus on mewing during the day until it feels 100% natural and you don’t have to think about it. Eventually you’ll automatically start mewing while sleeping.

2️⃣ Why can’t I breathe while mewing?

This happens to everybody. So don’t worry. Are you swallowing and then holding it to get the mewing tongue posture? Well, that’s not the right way to do it. Watch this.

If nasal breathing is hard for you. then focus on that before trying to do the mewing tongue posture.

A lot of people can’t breathe while mewing, because they can’t breathe through their nose when they are NOT mewing.

Get comfortable with nose breathing before you worry about the mewing tongue posture.

3️⃣ Is it normal to produce so much extra saliva?

Yes. It will be pretty annoying for a while (with all that swallowing), but it will stop after the first few weeks.

Use the opportunity to practise your swallowing. It generates a large amount of force up against your palate and it responsible for a lot of the changes that mewing can make on your face.

4️⃣ Should the tongue touch the front teeth while mewing?

No. Your tongue shouldn’t touch your teeth at all while mewing. If they’re touching your bottom teeth, then your tongue isn’t against your palate.

If your tongue is touching your upper, front teeth- then you need to move it back and place the tip behind your two front teeth.

It’s going to be uncomfortable. Adjusting your tongue to a new position is straining on lots of muscles in your face.

Just remember that the pain and discomfort will pay off big time with amazing mewing results in the future!

5️⃣ How long should I mew a day?

The more the better. But that’s not practical in the beginning. Start with just 30 minutes a day and gradually work your way to more time everyday.

When you’re learning how to mew, it’s more important to have the correct mewing posture than worry about how long you mew every day.

Remember: mewing isn’t an exercise. It’s a posture. A new way of breathing and positioning your tongue.

That means you’re going to mew for the rest of your life. It’s not an exercise you simply stop when you’re happy with the results.

6️⃣ I’ve been mewing for 3 months and I haven’t seen any changes!

Mewing takes time! Some lucky people see results in a few months (usually teenagers). But most people need 6+ months to see mewing results.

Make sure you’re doing it right and keep at it! Check out this article if you need some mewing motivation.

7️⃣ Can you mew with braces?

Yes, you can. But it will be more uncomfortable and it will take longer to see visible.

If you’re a teenager with braces, it’s probably best to wait until you get your braces off. Braces are uncomfortable enough as it is, you don’t need to make your life too hard.

🍀 GOOD LUCK! 🍀