That escalated quickly мем
That escalated quickly мем
That Escalated Quickly Meme
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That Escalated Quickly
About
«That Escalated Quickly» is a memorable quote said by Ron Burgundy (played by Will Farrell) in a scene from the 2004 comedy film Anchorman: The Legend of Ron Burgundy. In online discussions and comments, the expression can be used in response to a remark or a situation that has quickly gotten out of hand.
Origin
The quote «well, that escalated quickly, really that got out of hand fast!* was originally heard in a scene from the 2004 comedy film Anchorman: The Legend of Ron Burgundy, in which Ron Burgundy and his co-anchors discuss their previous encounter of a violent midday brawl with the rival KQHS Channel 9 Evening News Team.
Ron Burgundy: Boy, that escalated quickly. I mean, that really got out of hand fast!
Champ Kind: It jumped up a notch.
Ron Burgundy: It did, didn’t it?
Brick Tamland: Yeah, I stabbed a man in the heart.
Ron Burgundy: I saw that! Brick killed a guy! Did you throw a trident?
Brick Tamland: Yeah, there were horses, and a man on fire, and I killed a guy with a trident.
Ron Burgundy: Brick, I’ve been meaning to talk to you about that. You should probably find yourself a safe house or a relative close by. Lay low for a while, because you’re probably wanted for murder.
Along with many other memorable lines from the movie, Ron Burgundy’s afterthought continued to be quoted in various comedy and movie discussion forums, as well as in comments of news articles and discussion threads as a general notion that something has gone out of control quickly. The earliest known use of the phrase outside of its original context can be found on the webcomic blog I Heart Eddit in a comic titled «In Which Eddie & Logan Make Like A Banana» posted on December 2nd, 2007.
Spread
The quote was included in the YouTube compilation video «The Top Ten Lines from Anchorman-The Legend of Ron Burgundy» uploaded on July 20th, 2008, which has gained more than 1.2 million views in the span of four years. On September 17th, 2008, YouTuber ScopeStyle posted a kinetic-typographical video based on the dialogue from the scene. Another YouTube clip of the dialogue scene was uploaded by YouTuber Courage11235 on April 14th, 2011.
Beginning in 2010, the phrase became increasingly used as the title or the tag of various image, video or discussion posts on 4chan and Reddit, most notably with videos depicting public fights, screenshots of arguments in chatrooms and discussion threads relating to relationships and dating. Sometime in early 2012, an image macro based on the screen capture of Ron Burgundy from the dialogue scene began appearing on Reddit, FunnyJunk and Tumblr as a reaction image.
that escalated quickly
What does that escalated quickly mean?
The phrase that escalated quickly is often used when a scenario goes from relatively calm or innocuous to out of hand and intense.
Where does that escalated quickly come from?
The definitive origin of the phrase comes from the 2004 film Anchorman: The Legend of Ron Burgundy. The eponymous character says, “Boy, that escalated quickly. I mean, that really got out of hand fast.” Here, he’s referencing a brawl that he and his coworkers had with a rival news station earlier in the film. His nonchalant tone makes it seem like no big deal, which is what makes the scene funny.
In August of 2012, the phrase suddenly became a tremendously popular Google search. One could say it escalated quickly. The phrase’s viral success could possibly be attributed to YouTuber Niamh Joyce uploading a clip of the scene that the quote is taken from in April 2011. A few months after it was posted, a popular meme image macro of Ron Burgundy with the quote “Well, that escalated quickly” was born and became a hit online. The macro was used regularly on Reddit, Tumblr, and FunnyJunk.
Examples of that escalated quickly
Who uses that escalated quickly?
The phrase often appears in memes and GIFs. The typical usage deviates from the original quote in that it’s “Well, that escalated quickly” instead of “Boy, that escalated quickly.” The most popular version of the meme is a picture of Ron Burgundy from the scene the quote is taken from, with the not-so-faithful quote overlaid on top. This macro is usually placed next to an outrageous text chain or a ridiculous set of images that feature a situation escalating suddenly.
Still, that escalated quickly is also used outside the context of memes and GIFs. People use it as a standalone text phrase in the same context of the image, with the understanding that the reader will get the reference. As standalone text, that escalated quickly can often be found as a title of an article that details a situation that quickly got out of hand.” For example, in January 2017 The Portland Mercury published an article titled “Well, That Escalated Quickly: How A Portland Cop’s Brief Misconduct Quietly Became a War Over Police Accountability.”
The phrase can also be used as the title of a list of memes or pictures, such as in The Huffington Post’s “Well, That Escalated Quickly: 15 Things That Went From Zero to WTF (Photos).”