The four steps to the epiphany successful strategies for products that win
Book Summary — The Four Steps to the Epiphany
Successful Strategies for Products that Win
The book provides hands-on instructions on how to go about customers, sales, marketing and building your company at different stages of your business. It can be dry at times, but looking back on it it’s a great checklist on what to do when.
Most entrepreneurs feel their journey is unique. […] However dissimilar the stories may be in detail, their outline is always the same. Most entrepreneurs travel down the startup path without a roadmap and believe no model or template could apply to their new venture. They are wrong. For the path of a startup is well worn, and well understood. The secret is that no one has written it down.
The Path to Disaster: The Product Development
Classic Product Development
Concept → Product Development → Alpha/Beta Test → Launch
The Path to Epiphany: The Customer Development
Customer Discovery
Discovery wether the problem, product and customer hypotheses in your business plan are correct.
→ Get Outside the Building
Get Buy In
State your Hypotheses
Test Problem
Test Product
Verify
Customer Validation
This is where the rubber meets the road. Build a repeatable sales roadmap which sales and marketing can follow.
The customer discovery process turns the world upside down for experienced sales people. You are still validating — you will start selling to a small set of early visionary customers. Don’t get this confused with selling → you’re focusing on learning and finding a scalable/repeatable sales process.
Get Ready to Sell
Sell to Early Evangelists
Giveaways do not prove customers will buy your product. The only valid way to test your assumptions is to sell the product.
Positioning
Verify
Customer Creation
Driving end-users into the sales channel.
The Team
At this stage you have NO marketing team, NO sales team → everyone is on the Customer Development Team. Creating departments is not until the next phase.
One Year Objective
Company Building
Transition from informal, learning and discovery-oriented to formal departments.
Before you hire you need to articulate the department’s goals and mission statements. Once you’ve hired it’s too late — nobody is going to say “Yeah… my position is superfluous”.
Implement Mission-Centric Management
Information
A good plan violently executed now is better than a perfect plan next week.
Keep superstars by integrating them as role models and coaches in larger teams. This is the ultimate test of great leadership.
The Four Steps to the Epiphany
Посоветуйте книгу друзьям! Друзьям – скидка 10%, вам – рубли
Эта и ещё 2 книги за 399 ₽
The bestselling classic that launched 10,000 startups and new corporate ventures – The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you’re thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.
The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
The Four Steps to the Epiphany: Successful Strategies for Products that Win
Digital Evaluation Copy
The Four Steps to the Epiphany: Successful Strategies for Products that Win
ISBN: 978-1-119-69035-1 March 2020 384 Pages
Download Product Flyer
Description
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you’re thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.
The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
About the Author
About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner’s Manual is driving startups of all steps to achieve success.
Steve’s Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.
Permissions
Request permission to reuse content from this site
The Four Steps to the Epiphany: Successful Strategies for Products That Win, Blank Steven
Старое издание
Автор: Blank Steve Название: The Four Steps to the Epiphany: Successful Strategies for Products That Win ISBN: 0989200507 ISBN-13(EAN): 9780989200509 Издательство: Неизвестно Цена: 5273 р. Наличие на складе: Невозможна поставка.
Автор: Robinson Suzanne M. Название: 30 Ways to Turn Your Craft Into Cash: How to Create a Successful Craft Business, Using Traditional and Digital Strategies. ISBN: 0992428505 ISBN-13(EAN): 9780992428501 Издательство: Неизвестно Рейтинг: Цена: 1351 р. Наличие на складе: Невозможна поставка.
Автор: Weiss Luise, Serlis-McPhillips Sophia, Malafi Eliz Название: Small Business and the Public Library: Strategies for a Successful Partnership ISBN: 0838909930 ISBN-13(EAN): 9780838909935 Издательство: Eurospan Рейтинг: Цена: 7030 р. Наличие на складе: Поставка под заказ.
Описание: Whether patrons need resources to start their own business, search for a new job, or locate demographic statistics to help them market their existing product, this resource will help you answer questions and meet their needs, with* Innovative programming ideas* Easy-to-translate suggestions for day-to-day operations* Suggestions for helping clients become business literate on the web, on paper, and out in the world of work
Описание: Here’s your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. Small companies with a viable service or product learn how to gain and keep a customer’s attention, even when working with only a few employees. Offering a greatly expanded linkage of proposals to technical processes and directions, the Sixth Edition includes a wealth of new material, adding important chapters on cost building and price volume, the criticality of business culture and investments in proposal success, the proposal solution development process, and developing key conceptual graphics. CD-ROM Included! Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.
Автор: Pieri Jules Название: How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses ISBN: 1260135853 ISBN-13(EAN): 9781260135855 Издательство: McGraw-Hill Рейтинг: Цена: 3432 р. Наличие на складе: Поставка под заказ.
Описание: This step-by-step DIY guide shows entrepreneurs how to create and launch new products, package and market to consumers, and build a thriving business.
Do you have an idea for a business but don’t know where to start? Thanks to high-speed Internet, game-changing technology, and innovative new platforms, you can go from idea to marketplace on a shoestring budget—and join the growing movement of successful Makers who’ve built their businesses from the ground up.
In How We Make Stuff Now, Jules Pieri—cofounder and CEO of The Grommet, a product launch platform that helps innovative products reach a community of millions—guides you through every step of the consumer product creation process. Learn how to:
— Develop an idea with vision and heart — Tap into established sources of expertise — Formulate and refine your business plan — Design a product from prototype to perfection — Find the funds you need to launch your business — Explore innovative packaging, manufacturing, and distribution options — Market your product via social media and online sites — Manage your finances and inventory to maximize profits — Expand your business and grow into the global marketplace
You’ll find fascinating case studies of successful startups—and discover how the smartest entrepreneurs overcome obstacles, solve challenges, and rise above the competition to deliver innovative products that consumers can’t resist. It’s all here in one easy-to-use action plan.
Whether you’re a self-starting newcomer to the world of e-commerce, a member of the Maker Movement, or an experienced entrepreneur, the first crucial step in your journey to turning little ideas into big businesses is learning How We Make Stuff Now.
Автор: Green Leonard C. Название: The Entrepreneur`s Playbook: More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business ISBN: 0814438172 ISBN-13(EAN): 9780814438176 Издательство: McGraw-Hill Рейтинг: Цена: 2199 р. Наличие на складе: Поставка под заказ.
Описание: Discover the best ideas to make your venture go in The Entrepreneur`s Playbook, stocked with Len Green`s secret tactics and counterintuitive business concepts based on his popular Ultimate Entrepreneurship course. Recognize sure-bet opportunities, find funding, get to market, and take smart risks. Bonus: dozens of exercises to submit online for feedback.
Автор: Alvin H. Reiss Название: CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management ISBN: 0787952419 ISBN-13(EAN): 9780787952419 Издательство: Wiley Рейтинг: Цена: 3711 р. Наличие на складе: Поставка под заказ.
The Four Steps to the Epiphany: Successful Strategies for Products that Win
Digital Evaluation Copy
The Four Steps to the Epiphany: Successful Strategies for Products that Win
ISBN: 978-1-119-69037-5 March 2020 384 Pages
Download Product Flyer
Description
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you’re thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.
The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
About the Author
About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner’s Manual is driving startups of all steps to achieve success.
Steve’s Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.
Permissions
Request permission to reuse content from this site
