The narrator says that his job in the usability group at nokia was
The narrator says that his job in the usability group at nokia was
ЕГЭ – диалог (интервью) 68 с вопросами и выбором ответов
Вы услышите рассказ молодого человека о своей работе в компании Nokia. В следующих заданиях выберите правильный ответ.
1. The narrator says that his job in the usability group at Nokia was
1) designing software for an economics project.
2) connected with designing mobile phones.
3) aimed at exploring people’s experience.
2. According to the narrator, mobile phones
1) are carried more often than keys and money.
2) can be used to identify people.
3) usually fail in emergency situations.
3. In the past few years, the narrator has done a lot of research
1) in large communities like New York.
2) in places where people are just beginning to use mobiles.
3) in different parts of the USA.
4. The research shows that
1) farmers use mobiles more often than bankers.
2) mobiles are more beneficial to people on the lowest rungs of society.
3) people on the lowest rungs of society have fewer opportunities to use mobile phones.
5. The narrator is surprised that in some countries
1) most mobiles are prepay.
2) people are incredibly price-conscious.
3) people use mobiles not only as a means of communication.
6. The narrator says that their latest innovations have made it possible
1) to create a special mobile phone for those who can’t read.
2) to design four new products.
3) for people to keep privacy while sharing their mobiles.
7. The narrator runs his own blog because
1) he finds it interesting and attractive.
2) he wants to work with talented people.
3) he would like to answer people’s questions.
1 – 3
2 – 2
3 – 2
4 – 2
5 – 3
6 – 3
7 – 1
My first job out of university was designing software for an economics project, but I realised that I didn’t know what I was doing, so I took a master’s in user interface design. In 2000 a job in the usability group at Nokia came up. At the time I didn’t even own a mobile phone. The task was to carry out ‘user experience research’ so we pitched a year-long international study on what objects people carry with them and why.
It turned out that the common denominator between cultures, regardless of age, gender or context is: keys, money and, if you own one, a mobile phone. Why those three objects? Without wanting to sound hyperbolic, essentially it boils down to survival. Keys provide access to warmth and shelter, money is a very versatile tool that can buy food, transport and so on. A mobile phone is actually a great tool for recovering from emergency situations, especially if the first two fail. We’ve also started to see the mobile phone being used as the primary form of projecting your identity. For instance, if you live in a community with no street signs, because your street is off the map or not officially recognised, you find people are writing their phone numbers above their door.
In the past few years, we’ve done a lot of work with people in so-called emerging markets. A mobile phone is just as valid for a farmer on the outskirts of New Delhi as a banker in New York. What we’ve discovered is that for people on the lowest rungs of society, the mobile phone actually has a disproportionately great benefit to them compared with the banker in New York, because they have fewer alternatives. We do research in such communities because they are incredibly innovative in the way they use their mobile phones.
In some countries people are incredibly price-conscious and measure costs in seconds and cents. In Ghana, for example, we saw that people tend to buy two or more SIM cards, one for each network provider. In a country like Uganda, most mobile phones are prepay. What really surprised us was that people are using their phones as a kind of money transfer system. They would buy prepaid credit in the city, ring up a phone kiosk operator in a village and ask the credit to be passed on to someone in the village — say, their sister — in cash.
The tough part of my job is using the data we collect to inform and inspire how my colleagues think, and in turning this research into new ideas. For instance, we did a study on phone sharing in Uganda and Indonesia, and within a year we had two products out. They support multiple address books, allowing people to share a device within a family or a company while giving them a degree of privacy. We have also carried out a lot of research into how people who can’t read communicate using mobile phones. We fed that back to the device designers, so the phones could be designed to work better. But we didn’t want to create a phone specifically for those who can’t read — they’re not going to buy this kind of phone because of the social stigma it would carry.
My blog ‘Future Perfect’ includes a lot of my musings about what I see on my travels. The motivation behind the blog is that I do something that totally fascinates me, and I’m lucky to be well resourced and to work with very talented people. I want to be able to communicate some of that. It’s not about saying what the answers are; it’s about asking the questions and maybe some of those will stick in people’s minds and they’ll ask those questions in their own contexts.
Методическая разработка ПО ДИСЦИПЛИНЕ «Иностранный язык» «Тематическое аудирование на уроках английского языка» (стр. 9 )
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А. ЕГЭ 2013 вар. 6
2.3. Listen to some people talking about the equipment they use at work and decide which of the following they are referring to.
1. A radio pager
2. A mobile phone
4. An electronic notepad
5. An OCS scanner
6. A multimedia videophone
“ Words At Work”, Lesson 17
My first job out of university was designing software for an economics project, but I realised that I didn’t know what I was doing, so I took a master’s in user interface design. In 2000 a job in the usability group at Nokia came up. At the time I didn’t even own a mobile phone. The task was to carry out ‘user experience research’ so we pitched a year-long international study on what objects people carry with them and why.
It turned out that the common denominator between cultures, regardless of age, gender or context is: keys, money and, if you own one, a mobile phone. Why those three objects? Without wanting to sound hyperbolic, essentially it boils down to survival. Keys provide access to warmth and shelter, money is a very versatile tool that can buy food, transport and so on. A mobile phone is actually a great tool for recovering from emergency situations, especially if the first two fail. We’ve also started to see the mobile phone being used as the primary form of projecting your identity. For instance, if you live in a community with no street signs, because your street is off the map or not officially recognised, you find people are writing their phone numbers above their door.
In the past few years, we’ve done a lot of work with people in so-called emerging markets. A mobile phone is just as valid for a farmer on the outskirts of New Delhi as a banker in New York. What we’ve discovered is that for people on the lowest rungs of society, the mobile phone actually has a disproportionately great benefit to them compared with the banker in New York, because they have fewer alternatives. We do research in such communities because they are incredibly innovative in the way they use their mobile phones
In some countries people are incredibly price-conscious and measure costs in seconds and cents. In Ghana, for example, we saw that people tend to buy two or more SIM cards, one for each network provider. In a country like Uganda, most mobile phones are prepay. What really surprised us was that people are using their phones as a kind of money transfer system. They would buy prepaid credit in the city, ring up a phone kiosk operator in a village and ask the credit to be passed on to someone in the village — say, their sister — in cash.
The tough part of my job is using the data we collect to inform and inspire how my colleagues think, and in turning this research into new ideas. For instance, we did a study on phone sharing in Uganda and Indonesia, and within a year we had two products out. They support multiple address books, allowing people to share a device within a family or a company while giving them a degree of privacy. We have also carried out a lot of research into how people who can’t read communicate using mobile phones. We fed that back to the device designers, so the phones could be designed to work better. But we didn’t want to create a phone specifically for those who can’t read — they’re not going to buy this kind of phone because of the social stigma it would carry.
My blog ‘Future Perfect’ includes a lot of my musings about what I see on my travels. The motivation behind the blog is that I do something that totally fascinates me, and I’m lucky to be well resourced and to work with very talented people. I want to be able to communicate some of that. It’s not about saying what the answers are; it’s about asking the questions and maybe some of those will stick in people’s minds and they’ll ask those questions in their own contexts.
A8 The narrator says that his job in the usability group at Nokia was
A9 According to the narrator, mobile phones
1) are carried more often than keys and money.
2) can be used to identify people.
3) usually fail in emergency situations.
А10 In the past few years, the narrator has done a of research
The research shows that
The narrator is surprised that in some countries
The narrator says that their latest innovations have made it possible
1) to create a special mobile phone for those who can’t read.
2) to design four new products.
3) for people to keep privacy while sharing their mobiles.
The narrator runs his own blog because
2) he wants to work with talented people.
3) he would like to answer people’s questions.
Автор Музланова Задание 2.10.
Welcome to our programme «Technoworld»! Our guest in the studio today is a brand manager for one of the most famous companies producing electronic devices and tech toys — Will Bronson. Hello, Will!
Here is our first question. Everyone knows that the pace at which technology is evolving is having a massive impact on us. How is all of this new technology changing us?
Well, it’s changing us in many ways, not just in our spending habits, as people tend to buy more and more gadgets, but also in how we spend our leisure time once we’ve got our gadgets and tech toys back at pared to five years ago, two-thirds of Europeans are now using technological devices in their everyday lives. If we look back 50 years ago, we only had the post and telephone lines in the house. Even ten years ago it was really just the microwave, the TV and the cordless phone. But nowadays people have 10 to 14 different digital devices in their homes. It’s a huge increase.
So what are these devices people have in their homes now?
We’re looking at anything from digital TV to digital radio, satellite navigation, MP3 players, PVR technology, cordless phones, mobile phones, PDAs, and the list goes on.
Could you tell us how these devices are going to have to change in the future?
Yes, essentially, nobody wants to have five or six remote controls at home, which means that we, as producers, have to combine several functions into one device. If you can get down to one device, for example, the entertainment PC that combines electronic devices and PC devices, then you’ve got a product that allows you to have better content, video on demand, music on demand, and the ability to show your photos and share them with your family. I think that any device that can manage all these functions is going to be the one people would most naturally choose.
But it doesn’t sound to me like this kind of device would be easy to operate.
I think any manufacturer of modern electronic devices has to be very clear that what we produce has to be simple. It can’t be a headache to set up, and you shouldn’t have to compromise about what you can do with it. It has to enrich our lives, not make them more complex. For the consumer, that means that when you take something out of the box and plug it in, it’s going to work. And your devices have to work together. If you’re playing music on your stereo, or if you’re projecting TV pictures or a film on different screens around the house, it all has to work together and it has to work straight out of the box for the consumer to use easily.
A very interesting perspective. Thank you, Will, for speaking to us. Goodbye!
Thank you. Goodbye.
Enjoy English 11, Unit 3 ex 8, 9
Having just graduated last year and then joining the firm immediately, I’ve already spent three months abroad, where I was involved in designing a network to distribute water. The thing about doing a project like that is that you start from scratch to build a huge system and finish it in a short period of time, rather than improving an existing system as you might do over here. We did this by working on a computer model of the distribution network. It was very skilled work, which I learned a lot from, and it was great working in such a different culture.
Engineering is a problem in my country and certainly a major reason for the skills shortage in this area. For some reason, engineering is seen as dull and unexciting, when in fact it is at the cutting edge of technology. You won’t find such negative attitudes in other European countries or in the US. There, if you say you’re studying engineering, people say “Wow” because it’s seen as one of the big four professions along with doctors, lawyers and accountants. I think there is also a greater recognition in these countries that engineers are responsible for most of the new technologies.
I decided to go into engineering because there’s technology involved at every step – from producing an aircraft wing to making a particular kind of automobile. Every day, I feel as though my technical know-how is improving and that makes for an exciting daily life. One of our graduates has recently gone to Antarctica, where she’s been involved in the Antarctic survey’s new facility. There, she helped create a highly sustainable building in one of the most challenging environments in the world.
Методическое пособие по дисциплине «иностранный язык»
| Название | Методическое пособие по дисциплине «иностранный язык» |
| страница | 5/8 |
| Тип | Методическое пособие |
rykovodstvo.ru > Руководство эксплуатация > Методическое пособие
A9 According to the narrator, mobile phones
1) are carried more often than keys and money.
2) can be used to identify people.
The narrator says that their latest innovations have made it possible
1) to create a special mobile phone for those who can’t read.
2) to design four new products.
3) for people to keep privacy while sharing their mobiles.
The narrator runs his own blog because
3) he would like to answer people’s questions.
Welcome to our programme «Technoworld»! Our guest in the studio today is a brand manager for one of the most famous companies producing electronic devices and tech toys — Will Bronson. Hello, Will!
Good afternoon!
Here is our first question. Everyone knows that the pace at which technology is evolving is having a massive impact on us. How is all of this new technology changing us?
Well, it’s changing us in many ways, not just in our spending habits, as people tend to buy more and more gadgets, but also in how we spend our leisure time once we’ve got our gadgets and tech toys back at home. Compared to five years ago, two-thirds of Europeans are now using technological devices in their everyday lives. If we look back 50 years ago, we only had the post and telephone lines in the house. Even ten years ago it was really just the microwave, the TV and the cordless phone. But nowadays people have 10 to 14 different digital devices in their homes. It’s a huge increase.
So what are these devices people have in their homes now?
We’re looking at anything from digital TV to digital radio, satellite navigation, MP3 players, PVR technology, cordless phones, mobile phones, PDAs, and the list goes on.
Could you tell us how these devices are going to have to change in the future?
Yes, essentially, nobody wants to have five or six remote controls at home, which means that we, as producers, have to combine several functions into one device. If you can get down to one device, for example, the entertainment PC that combines electronic devices and PC devices, then you’ve got a product that allows you to have better content, video on demand, music on demand, and the ability to show your photos and share them with your family. I think that any device that can manage all these functions is going to be the one people would most naturally choose.
But it doesn’t sound to me like this kind of device would be easy to operate.
I think any manufacturer of modern electronic devices has to be very clear that what we produce has to be simple. It can’t be a headache to set up, and you shouldn’t have to compromise about what you can do with it. It has to enrich our lives, not make them more complex. For the consumer, that means that when you take something out of the box and plug it in, it’s going to work. And your devices have to work together. If you’re playing music on your stereo, or if you’re projecting TV pictures or a film on different screens around the house, it all has to work together and it has to work straight out of the box for the consumer to use easily.
A very interesting perspective. Thank you, Will, for speaking to us. Goodbye!
Thank you. Goodbye.
Enjoy English 11, Unit 3 ex 8, 9
Having just graduated last year and then joining the firm immediately, I’ve already spent three months abroad, where I was involved in designing a network to distribute water. The thing about doing a project like that is that you start from scratch to build a huge system and finish it in a short period of time, rather than improving an existing system as you might do over here. We did this by working on a computer model of the distribution network. It was very skilled work, which I learned a lot from, and it was great working in such a different culture.
Engineering is a problem in my country and certainly a major reason for the skills shortage in this area. For some reason, engineering is seen as dull and unexciting, when in fact it is at the cutting edge of technology. You won’t find such negative attitudes in other European countries or in the US. There, if you say you’re studying engineering, people say “Wow” because it’s seen as one of the big four professions along with doctors, lawyers and accountants. I think there is also a greater recognition in these countries that engineers are responsible for most of the new technologies.
I decided to go into engineering because there’s technology involved at every step – from producing an aircraft wing to making a particular kind of automobile. Every day, I feel as though my technical know-how is improving and that makes for an exciting daily life. One of our graduates has recently gone to Antarctica, where she’s been involved in the Antarctic survey’s new facility. There, she helped create a highly sustainable building in one of the most challenging environments in the world.
I’ve only been in my job for six weeks, so it’s still very new, but the reason it appealed to me was that it is all about top-end technology. Once I’ve finished this three-month period, I’ll be moving to another department. I could be working on test engineering for a different product or in a more applications-based role. It’s great to get this wide range of experience because it will help me choose the profession I want to settle in. My advice to anyone wanting to get involved in cutting-edge technology is to work in engineering. You really do wind up at the forefront of it.
At the moment, I’m working as an engineer at a technical consultancy. I’m really impressed by the level of technological work I’ve been part of since joining the company in January. For example, I’m involved in upgrading the Heathrow Express so that there’s a network for data to be available all around the airport. There are so many different communication technologies involved in this that every day is different and you feel you’re shaping tomorrow’s world.
Enjoy English 11, Unit 3 ex 39
2.7. Secrets of an ancient computer
Computers go back farther in history than you might imagine.
A mysterious mechanism found in a 2,000-year-old Greek shipwreck may have been used to calculate the positions of planets, predict when eclipses were to occur, and analyse other astronomical activity.
Known as the Antikythera mechanism, the device is about the size of a shoebox. When it was found underwater about 100 years ago, the mechanism was in poor shape. Its metal pieces had apparently congealed into one mass, and then broken into pieces.
People who studied what was left of the mechanism suspected that it had something to do with astronomy. To find out more, researchers recently used advanced imaging methods, including X-ray computer tomography, to look inside the metal fragments and to check for ancient writing on the device.
The researchers discovered that the mechanism had at least 30 bronze gears with as many as 225 teeth, most likely all cut by hand. This fresh look provided clear evidence that the device could’ve been used to compute eclipses of the sun and moon. A lunar eclipse occurs when the moon passes into Earth’s shadow, and a solar eclipse occurs when the moon passes between the sun and Earth.
Scientists suspect that the mechanism was also able to show the motions of the planets. A user could pick a day in the future and, using some sort of crank, work out a planet’s position on that date. With the added information, the researchers came up with a new model for how the mechanism operated. All these findings show that the Antikythera mechanism was perhaps 1,000 years ahead of anything else discovered from its time period.
Enjoy English 11, Unit 3 ex 59
2.8. Facts about cloning
Cloning, in scientific terms, started off being a natural phenomenon: identical twins, triplets, quads etc are in fact clones! This is because they have identical DNA or deoxyribonucleic acid — they are simply copies of each other.
The term clone is derived from the Greek word for twig — a very small thin branch from a tree or bush.
Mice formed from embryo cells were first cloned in Russia in 1986.
Dolly, a sheep, was the first mammal to have been successfully cloned from an adult cell. She was cloned at the Roslin Institute in Scotland and lived there until her death at six years of age. Her birth had been announced on the 22 of February 1997. Cloned animals age faster than normal animals.
ex 69
It’s allowed medical research to advance at a faster pace. Scientists are now discovering alternative methods to find cures for diseases, because cloning is allowing them to discover more about genetics.
The thought of a cloned person walking the streets…well, I don’t want to even think about it. It makes me worry, and I am sure many others, about the future.
The farming industry in this country could be helped greatly by cloning cattle and then maybe farming could get back on its feet.
I want to be a doctor, and cloning body organs will help to save many patients’ lives. I think that cloning is an amazing medical breakthrough. And the process could stop at cloning organs; it doesn’t have to go any further.
If cloned babies became a way of helping childless couples to have babies, this would be extremely dangerous and morally unacceptable. If a couple can’t have a child, they should adopt.
I’m not really into the whole cloning thing, but it’s interesting (if not scary) how far they’ve come in such a short time.
Enjoy English 11, Unit 3 ex 68, ex 69
2.3. Компьютеры, Интернет
3.1. Computers or Books
Listen to what different people think about the future of books and computers. Tick the correct column.
