What are steam keys
What are steam keys
What are steam keys
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Overview
Steam keys are meant to be a convenient tool for game developers to sell their game on other stores and at retail. Steam keys are free and can be activated by customers on Steam to grant a license to a product.
Valve provides the same free bandwidth and services to customers activating a Steam key that it provides to customers buying a license on Steam. We ask you to treat Steam customers no worse than customers buying Steam keys outside of Steam. While there is no fee to generate keys on Steam, we ask that partners use the service judiciously.
For more information on how keys work for customers, visit the customer facing support site here.
Types of Keys
Steam Key Rules and Guidelines
Using Keys
Requesting Keys
Retrieving Keys
Tagging Keys
Querying Keys
If you need to look up a product key, you may do so from the Query Steam Key page.
Note that only accounts which have «Request Steam Product Keys» permission may query a key. And you may only look up a product key from a batch of keys that you requested, or if it contains appIDs that you have product Key permissions on. If you attempt to look up a product key that you don’t have permissions on, or if the product key is invalid, you’ll just get back that the key is invalid.
Banning Keys
If you need to ban product keys, that can be done from the Ban Steam Keys page.
Similar to querying a key, you may only ban a product key that you have the rights to. In the second step of the process, you can pick whether you wish to ban all keys in the batch, or just keys that have not yet been redeemed. Please be very careful when banning product keys, as you could be removing access from legitimate customers.
You may ban keys to revoke access from legitimate users (for example, the end of a beta) or to revoke keys that have been stolen or purchased fraudulently. Once a key has been banned, it cannot be unbanned.
If you have a lot of keys to ban, you may want to break them up into groups of 10K per text file. The Ban Steam Keys page will process larger batches, however, it may time-out giving an error when the keys were indeed banned.
Additional Guidelines
As with any system that distributes your product keys, there is a non-trivial risk that bundle purchasers will actively resell keys to your product and undercut your full-price sales. Participating in a bundle is equivalent to running it at a very deep discount, and can damage the effectiveness of future promotions. Consult our Discounts & Promotions Best Practices documentation for more information.
Please note that Steam keys cannot be sold on other sites unless the product is also available for purchase on Steam at no higher a price than is offered on any other service or website.
Q:How can I use keys to test my product?
A: Please see Testing On Steam for more about testing with product keys. Alternatively, you could also run an external beta without keys, check out the Steam Playtest documentation for more information.
Q: How many keys can I request?
A: You can request as many keys as you need, but your request will be reviewed on a case by case basis by Valve staff to make sure Steam customers are being treated fairly and keys are not being abused.
Q: Why was my key request denied?
A: Your request may have been denied due to the amount of keys requested. If we detect that you have requested an extreme number of keys and you aren’t offering Steam customers a good value, we may deny your request.
It may also have been denied because the request was for a package that contains a release state override. Release override keys make the content immediately playable upon activation. Unless a request for testing/promo/press override keys is a small batch and properly tagged for use, it may be denied. If the key request is intended for commercial purposes, be sure to use a package that does not override the release state of your app.
Q: Do I need keys for distributing a Steam version of my game at retail?
A: Whether you build a gold master or not, you will still need to deliver Product Keys for any physical or digital retailer.
Many retailers will want a self installing app package. Use SteamPipe to create a retail install package based on the depots and install script you already created for Steam. You can customize the installer with your own graphics and sounds appropriate to your brand.
If you can’t or don’t want to deliver the install package, you can simply deliver a Steam activation code (a.k.a. Steam key) with instructions for redeeming the code on Steam.
Q: Will my Release Override keys expire when the app is released?
A: No, keys don’t expire automatically. Any players who redeemed a beta key before the game released will keep the game. If you need to revoke access after a closed beta, please read the Banning Keys section above.
What are steam keys
Overview
Steam keys are meant to be a convenient tool for game developers to sell their game on other stores and at retail. Steam keys are free and can be activated by customers on Steam to grant a license to a product.
Valve provides the same free bandwidth and services to customers activating a Steam key that it provides to customers buying a license on Steam. We ask you to treat Steam customers no worse than customers buying Steam keys outside of Steam. While there is no fee to generate keys on Steam, we ask that partners use the service judiciously.
For more information on how keys work for customers, visit the customer facing support site here.
Types of Keys
Steam Key Rules and Guidelines
Using Keys
Requesting Keys
Retrieving Keys
Tagging Keys
Querying Keys
If you need to look up a product key, you may do so from the Query Steam Key page.
Note that only accounts which have «Request Steam Product Keys» permission may query a key. And you may only look up a product key from a batch of keys that you requested, or if it contains appIDs that you have product Key permissions on. If you attempt to look up a product key that you don’t have permissions on, or if the product key is invalid, you’ll just get back that the key is invalid.
Banning Keys
If you need to ban product keys, that can be done from the Ban Steam Keys page.
Similar to querying a key, you may only ban a product key that you have the rights to. In the second step of the process, you can pick whether you wish to ban all keys in the batch, or just keys that have not yet been redeemed. Please be very careful when banning product keys, as you could be removing access from legitimate customers.
You may ban keys to revoke access from legitimate users (for example, the end of a beta) or to revoke keys that have been stolen or purchased fraudulently. Once a key has been banned, it cannot be unbanned.
If you have a lot of keys to ban, you may want to break them up into groups of 10K per text file. The Ban Steam Keys page will process larger batches, however, it may time-out giving an error when the keys were indeed banned.
Additional Guidelines
As with any system that distributes your product keys, there is a non-trivial risk that bundle purchasers will actively resell keys to your product and undercut your full-price sales. Participating in a bundle is equivalent to running it at a very deep discount, and can damage the effectiveness of future promotions. Consult our Discounts & Promotions Best Practices documentation for more information.
Please note that Steam keys cannot be sold on other sites unless the product is also available for purchase on Steam at no higher a price than is offered on any other service or website.
Q:How can I use keys to test my product?
A: Please see Testing On Steam for more about testing with product keys. Alternatively, you could also run an external beta without keys, check out the Steam Playtest documentation for more information.
Q: How many keys can I request?
A: You can request as many keys as you need, but your request will be reviewed on a case by case basis by Valve staff to make sure Steam customers are being treated fairly and keys are not being abused.
Q: Why was my key request denied?
A: Your request may have been denied due to the amount of keys requested. If we detect that you have requested an extreme number of keys and you aren’t offering Steam customers a good value, we may deny your request.
It may also have been denied because the request was for a package that contains a release state override. Release override keys make the content immediately playable upon activation. Unless a request for testing/promo/press override keys is a small batch and properly tagged for use, it may be denied. If the key request is intended for commercial purposes, be sure to use a package that does not override the release state of your app.
Q: Do I need keys for distributing a Steam version of my game at retail?
A: Whether you build a gold master or not, you will still need to deliver Product Keys for any physical or digital retailer.
Many retailers will want a self installing app package. Use SteamPipe to create a retail install package based on the depots and install script you already created for Steam. You can customize the installer with your own graphics and sounds appropriate to your brand.
If you can’t or don’t want to deliver the install package, you can simply deliver a Steam activation code (a.k.a. Steam key) with instructions for redeeming the code on Steam.
Q: Will my Release Override keys expire when the app is released?
A: No, keys don’t expire automatically. Any players who redeemed a beta key before the game released will keep the game. If you need to revoke access after a closed beta, please read the Banning Keys section above.
What are steam keys
Overview
Steam keys are meant to be a convenient tool for game developers to sell their game on other stores and at retail. Steam keys are free and can be activated by customers on Steam to grant a license to a product.
Valve provides the same free bandwidth and services to customers activating a Steam key that it provides to customers buying a license on Steam. We ask you to treat Steam customers no worse than customers buying Steam keys outside of Steam. While there is no fee to generate keys on Steam, we ask that partners use the service judiciously.
For more information on how keys work for customers, visit the customer facing support site here.
Types of Keys
Steam Key Rules and Guidelines
Using Keys
Requesting Keys
Retrieving Keys
Tagging Keys
Querying Keys
If you need to look up a product key, you may do so from the Query Steam Key page.
Note that only accounts which have «Request Steam Product Keys» permission may query a key. And you may only look up a product key from a batch of keys that you requested, or if it contains appIDs that you have product Key permissions on. If you attempt to look up a product key that you don’t have permissions on, or if the product key is invalid, you’ll just get back that the key is invalid.
Banning Keys
If you need to ban product keys, that can be done from the Ban Steam Keys page.
Similar to querying a key, you may only ban a product key that you have the rights to. In the second step of the process, you can pick whether you wish to ban all keys in the batch, or just keys that have not yet been redeemed. Please be very careful when banning product keys, as you could be removing access from legitimate customers.
You may ban keys to revoke access from legitimate users (for example, the end of a beta) or to revoke keys that have been stolen or purchased fraudulently. Once a key has been banned, it cannot be unbanned.
If you have a lot of keys to ban, you may want to break them up into groups of 10K per text file. The Ban Steam Keys page will process larger batches, however, it may time-out giving an error when the keys were indeed banned.
Additional Guidelines
As with any system that distributes your product keys, there is a non-trivial risk that bundle purchasers will actively resell keys to your product and undercut your full-price sales. Participating in a bundle is equivalent to running it at a very deep discount, and can damage the effectiveness of future promotions. Consult our Discounts & Promotions Best Practices documentation for more information.
Please note that Steam keys cannot be sold on other sites unless the product is also available for purchase on Steam at no higher a price than is offered on any other service or website.
Q:How can I use keys to test my product?
A: Please see Testing On Steam for more about testing with product keys. Alternatively, you could also run an external beta without keys, check out the Steam Playtest documentation for more information.
Q: How many keys can I request?
A: You can request as many keys as you need, but your request will be reviewed on a case by case basis by Valve staff to make sure Steam customers are being treated fairly and keys are not being abused.
Q: Why was my key request denied?
A: Your request may have been denied due to the amount of keys requested. If we detect that you have requested an extreme number of keys and you aren’t offering Steam customers a good value, we may deny your request.
It may also have been denied because the request was for a package that contains a release state override. Release override keys make the content immediately playable upon activation. Unless a request for testing/promo/press override keys is a small batch and properly tagged for use, it may be denied. If the key request is intended for commercial purposes, be sure to use a package that does not override the release state of your app.
Q: Do I need keys for distributing a Steam version of my game at retail?
A: Whether you build a gold master or not, you will still need to deliver Product Keys for any physical or digital retailer.
Many retailers will want a self installing app package. Use SteamPipe to create a retail install package based on the depots and install script you already created for Steam. You can customize the installer with your own graphics and sounds appropriate to your brand.
If you can’t or don’t want to deliver the install package, you can simply deliver a Steam activation code (a.k.a. Steam key) with instructions for redeeming the code on Steam.
Q: Will my Release Override keys expire when the app is released?
A: No, keys don’t expire automatically. Any players who redeemed a beta key before the game released will keep the game. If you need to revoke access after a closed beta, please read the Banning Keys section above.
What are steam keys
Overview
Steam keys are meant to be a convenient tool for game developers to sell their game on other stores and at retail. Steam keys are free and can be activated by customers on Steam to grant a license to a product.
Valve provides the same free bandwidth and services to customers activating a Steam key that it provides to customers buying a license on Steam. We ask you to treat Steam customers no worse than customers buying Steam keys outside of Steam. While there is no fee to generate keys on Steam, we ask that partners use the service judiciously.
For more information on how keys work for customers, visit the customer facing support site here.
Types of Keys
Steam Key Rules and Guidelines
Using Keys
Requesting Keys
Retrieving Keys
Tagging Keys
Querying Keys
If you need to look up a product key, you may do so from the Query Steam Key page.
Note that only accounts which have «Request Steam Product Keys» permission may query a key. And you may only look up a product key from a batch of keys that you requested, or if it contains appIDs that you have product Key permissions on. If you attempt to look up a product key that you don’t have permissions on, or if the product key is invalid, you’ll just get back that the key is invalid.
Banning Keys
If you need to ban product keys, that can be done from the Ban Steam Keys page.
Similar to querying a key, you may only ban a product key that you have the rights to. In the second step of the process, you can pick whether you wish to ban all keys in the batch, or just keys that have not yet been redeemed. Please be very careful when banning product keys, as you could be removing access from legitimate customers.
You may ban keys to revoke access from legitimate users (for example, the end of a beta) or to revoke keys that have been stolen or purchased fraudulently. Once a key has been banned, it cannot be unbanned.
If you have a lot of keys to ban, you may want to break them up into groups of 10K per text file. The Ban Steam Keys page will process larger batches, however, it may time-out giving an error when the keys were indeed banned.
Additional Guidelines
As with any system that distributes your product keys, there is a non-trivial risk that bundle purchasers will actively resell keys to your product and undercut your full-price sales. Participating in a bundle is equivalent to running it at a very deep discount, and can damage the effectiveness of future promotions. Consult our Discounts & Promotions Best Practices documentation for more information.
Please note that Steam keys cannot be sold on other sites unless the product is also available for purchase on Steam at no higher a price than is offered on any other service or website.
Q:How can I use keys to test my product?
A: Please see Testing On Steam for more about testing with product keys. Alternatively, you could also run an external beta without keys, check out the Steam Playtest documentation for more information.
Q: How many keys can I request?
A: You can request as many keys as you need, but your request will be reviewed on a case by case basis by Valve staff to make sure Steam customers are being treated fairly and keys are not being abused.
Q: Why was my key request denied?
A: Your request may have been denied due to the amount of keys requested. If we detect that you have requested an extreme number of keys and you aren’t offering Steam customers a good value, we may deny your request.
It may also have been denied because the request was for a package that contains a release state override. Release override keys make the content immediately playable upon activation. Unless a request for testing/promo/press override keys is a small batch and properly tagged for use, it may be denied. If the key request is intended for commercial purposes, be sure to use a package that does not override the release state of your app.
Q: Do I need keys for distributing a Steam version of my game at retail?
A: Whether you build a gold master or not, you will still need to deliver Product Keys for any physical or digital retailer.
Many retailers will want a self installing app package. Use SteamPipe to create a retail install package based on the depots and install script you already created for Steam. You can customize the installer with your own graphics and sounds appropriate to your brand.
If you can’t or don’t want to deliver the install package, you can simply deliver a Steam activation code (a.k.a. Steam key) with instructions for redeeming the code on Steam.
Q: Will my Release Override keys expire when the app is released?
A: No, keys don’t expire automatically. Any players who redeemed a beta key before the game released will keep the game. If you need to revoke access after a closed beta, please read the Banning Keys section above.
What are steam keys
Введение
Ключи Steam предназначены для того, чтобы разработчики игр могли продавать свои игры в других магазинах и в розницу. Ключи Steam являются бесплатными и могут быть активированы пользователями в Steam для получения лицензии на продукт.
Пользователям, активирующим ключи Steam, предоставляется те же услуги и пропускная способность, что и пользователям, приобретающим лицензии в Steam. Мы просим вас обращаться с пользователями Steam не хуже, чем с пользователями, приобретающими ключи Steam за пределами Steam. За генерацию ключей не нужно платить, но мы просим партнёров разумно использовать эту возможность.
Чтобы узнать больше о правилах использования ключей пользователями, перейдите сюда.
Типы ключей
Правила и рекомендации по ключам Steam
Использование ключей
Запрос ключей
Получение ключей
Выбор меток для ключей
Запрос информации о ключах
Найти информацию о ключе можно на соответствующей странице.
Заметьте, что сделать это могут только аккаунты с разрешением на запрос информации о цифровых ключах Steam. При этом можно запрашивать только информацию о ключе из партии запрошенных вами ключей или в случае, если ключ содержит номера приложений (AppID), на ключи которых у вас есть разрешения. При попытке запросить информацию о ключе без соответствующего разрешения или недействительном ключе вы получите сообщение о том, что ключ недействителен.
Блокировка ключей
Если у вас возникнет необходимость в блокировке ключей, это можно сделать на этой странице.
Как и в случае с запросом информации о ключе, вы сможете заблокировать только тот ключ, правами на который обладаете. Затем вы можете решить, заблокировать ли все ключи или только те, которые не были активированы. Будьте осторожны при блокировке ключей и по ошибке не лишайте пользователей доступа к ключам, приобретённым законным путём.
Вы можете заблокировать ключи, полученные законным путём (например, по завершении периода бета-тестирования), или отозвать ключи, которые были украдены или приобретены обманным путём. Заблокированный ключ невозможно разблокировать.
Если вам необходимо заблокировать множество ключей, мы рекомендуем разбить их на группы по 10 000 на каждый текстовый файл. Страница блокировки ключей Steam будет обрабатывать более крупные партии, но она может выдать ошибку сброса соединения, когда на деле ключи заблокированы.
Дополнительные рекомендации
Как и в случае с любой системой, распространяющей ключи, существует немалый риск того, что покупатели набора будут активно перепродавать ключи вашего продукта и занижать его продажи по полной цене. Включение продукта в набор аналогично его продаже с очень крупной скидкой, что может снизить эффективность будущих промо-акций. Для получения дополнительной информации ознакомьтесь с документацией о скидках и акциях.
Ключи Steam можно использовать только как вознаграждение за продукты, распространение которых через Steam уже подтверждено. Не разрешается использование логотипов Valve или Steam для продвижения продукта, не подпадающего под соглашение о распространении в Steam. В случае продолжающейся кампании по сбору средств без установленной даты окончания, ключи Steam можно продавать, только если продукт также доступен в Steam по цене, не превышающей стоимость, установленную в рамках кампании. При продаже ключей для бета-версии или игры в раннем доступе необходимо придерживаться требований к версии раннего доступа, перечисленных ниже.
Обратите внимание, что ключи Steam нельзя продавать на сторонних сайтах, за исключением случаев, когда товар также доступен для покупки в Steam по цене, которая не превышает его стоимость на других сайтах или сервисах.
Частые вопросы
В. Как использовать ключи для тестирования своего приложения?
О: Обратитесь к разделу документации Тестирование в Steam. Либо вы также можете запустить открытую бету без ключей. Как это сделать читайте в документации о Steam Playtest.
В. Сколько ключей можно запросить?
О. Можно запросить любое нужное число ключей, но запрос будут рассматривать сотрудники Valve, которые проследят за тем, чтобы отношение к пользователям Steam было справедливым, а ключами не злоупотребляли.
В. Почему мне было отказано в запросе ключей?
О. Запрос мог быть отклонён из-за запрошенного количества ключей. Если мы обнаружим, что вы запросили большой излишек ключей и ваше предложение не подходит пользователям Steam, мы можем отклонить ваш запрос.
Также мы могли отклонить запрос, если в него входит комплект для доступа к приложению до выпуска. Подобные ключи дают немедленный доступ к игре сразу после активации. Если ключи с доступом до выпуска для тестирования, промоакций или прессы запрашиваются в большом количестве и не помечены соответствующим образом, вы можете получить отказ. Если запрос ключей производится в коммерческих целях, используйте комплект без доступа к вашему приложению до его выпуска.
В. Нужны ли ключи для распространения Steam-версии моей игры в розничных магазинах?
О. Независимо от того, имеется ли у вас окончательная версия игры или нет, вам понадобится предоставить ключи продукта для розничных и электронных магазинов, распространяющих ваш продукт.
Многие магазины потребуют наличия самоустанавливающегося комплекта приложения. Воспользуйтесь SteamPipe, чтобы создать розничный комплект установки, основанный на хранилищах и сценариях установки, созданных вами для Steam. Вы можете персонализировать установщик, добавив свою графику и звуки.
Если вы не можете или не хотите предоставлять комплект установки, вы можете предоставить код активации Steam (цифровой ключ) с инструкциями по его активации в Steam.
В. Истечёт ли срок действия ключей для доступа к приложению до выпуска в момент выпуска приложения?
О. Нет, срок действия ключей не истекает автоматически. Пользователи, получившие ключи для бета-тестирования до выпуска игры, сохранят её. Если вам необходимо отозвать ключи после завершения тестирования закрытой беты, узнайте, как это сделать, в разделе выше: «Блокировка ключей».