What competitive advantages do you possess перевод
What competitive advantages do you possess перевод
competitive advantage
competitive advantage consultant — консультант в области конкурентного преимущества
Wal-Mart competitive advantage — конкурентное преимущество компании «Уолл-Март»
A personal view of where my competitive advantage lies. — Личное видение того, на чем базируется мое конкурентное преимущество.
Полезное
Смотреть что такое «competitive advantage» в других словарях:
Competitive advantage — is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. Contents 1… … Wikipedia
competitive advantage — ➔ advantage * * * competitive advantage UK US noun [C or U] ECONOMICS ► the conditions that make a business more successful than the businesses it is competing with, or a particular thing that makes it more successful: »The question is how to… … Financial and business terms
Competitive Advantage — An advantage that a firm has over its competitors, allowing it to generate greater sales or margins and/or retain more customers than its competition. There can be many types of competitive advantages including the firm s cost structure, product… … Investment dictionary
competitive advantage — An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing facilities that could justify higher prices. This may be achieved by creative… … Big dictionary of business and management
competitive advantage — /kəmˌpetɪtɪv əd vɑ:ntɪdʒ/ noun a factor that gives a special advantage to a nation, company, group, or individual when it is competing with others … Marketing dictionary in english
competitive advantage — noun something that places a company or a person above the competition … Wiktionary
sustainable competitive advantage — UK US noun [C] ► COMMERCE, MARKETING an advantage that allows a business to be more successful than its competitors over a long period of time: »Companies now recognize that good human resources are as important as products in building a… … Financial and business terms
advantage — ad‧van‧tage [ədˈvɑːntɪdʒ ǁ ədˈvæn ] noun [countable, uncountable] something that helps you to be better or more successful than others: • America s lead in aerospace is one of its most important competitive advantages. • Government subsidies give … Financial and business terms
Competitive heterogeneity — is a concept from strategic management that examines why industries do not converge on one best way of doing things. Microeconomics predicts that competition will result in industries composed of identical firms offering identical products at… … Wikipedia
competitive intelligence — comˌpetitive inˈtelligence also comˌpetitor inˈtelligence noun [uncountable] MARKETING the process of finding, analyzing, and using information about businesses that are competing with you, or the information that has been obtained from this… … Financial and business terms
advantage — noun 1 thing that helps ADJECTIVE ▪ big, considerable, enormous, great, huge, overwhelming ▪ clear, decided, decisive … Collocations dictionary
competitive advantage
1 competitive advantage
Wal-Mart competitive advantage — конкурентное преимущество компании «Уолл-Март»
A personal view of where my competitive advantage lies. — Личное видение того, на чем базируется мое конкурентное преимущество.
2 competitive advantage
конкурентное отличие
Высокая компетентность организации в какой-либо области, которая дает организации наилучшие возможности привлекать и сохранять клиентуру.
[ http://tourlib.net/books_men/meskon_glossary.htm]
Тематики
преимущества перед конкурентами
—
[Л.Г.Суменко. Англо-русский словарь по информационным технологиям. М.: ГП ЦНИИС, 2003.]
Тематики
3 competitive advantage
4 competitive advantage
5 COMPETITIVE ADVANTAGE
6 competitive advantage
7 competitive advantage
8 competitive advantage
9 competitive advantage
10 competitive advantage
11 competitive advantage
12 competitive advantage
13 competitive advantage
14 competitive advantage
15 competitive advantage
16 competitive advantage period
17 sustainable competitive advantage
18 deprive of / steal leadership or competitive advantage / competitive edge
19 a solid competitive advantage
20 attain and maintain competitive advantage
См. также в других словарях:
Competitive advantage — is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. Contents 1… … Wikipedia
competitive advantage — ➔ advantage * * * competitive advantage UK US noun [C or U] ECONOMICS ► the conditions that make a business more successful than the businesses it is competing with, or a particular thing that makes it more successful: »The question is how to… … Financial and business terms
Competitive Advantage — An advantage that a firm has over its competitors, allowing it to generate greater sales or margins and/or retain more customers than its competition. There can be many types of competitive advantages including the firm s cost structure, product… … Investment dictionary
competitive advantage — An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing facilities that could justify higher prices. This may be achieved by creative… … Big dictionary of business and management
competitive advantage — /kəmˌpetɪtɪv əd vɑ:ntɪdʒ/ noun a factor that gives a special advantage to a nation, company, group, or individual when it is competing with others … Marketing dictionary in english
competitive advantage — noun something that places a company or a person above the competition … Wiktionary
sustainable competitive advantage — UK US noun [C] ► COMMERCE, MARKETING an advantage that allows a business to be more successful than its competitors over a long period of time: »Companies now recognize that good human resources are as important as products in building a… … Financial and business terms
advantage — ad‧van‧tage [ədˈvɑːntɪdʒ ǁ ədˈvæn ] noun [countable, uncountable] something that helps you to be better or more successful than others: • America s lead in aerospace is one of its most important competitive advantages. • Government subsidies give … Financial and business terms
Competitive heterogeneity — is a concept from strategic management that examines why industries do not converge on one best way of doing things. Microeconomics predicts that competition will result in industries composed of identical firms offering identical products at… … Wikipedia
competitive intelligence — comˌpetitive inˈtelligence also comˌpetitor inˈtelligence noun [uncountable] MARKETING the process of finding, analyzing, and using information about businesses that are competing with you, or the information that has been obtained from this… … Financial and business terms
advantage — noun 1 thing that helps ADJECTIVE ▪ big, considerable, enormous, great, huge, overwhelming ▪ clear, decided, decisive … Collocations dictionary
competitive advantage
Смотреть что такое «competitive advantage» в других словарях:
Competitive advantage — is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. Contents 1… … Wikipedia
competitive advantage — ➔ advantage * * * competitive advantage UK US noun [C or U] ECONOMICS ► the conditions that make a business more successful than the businesses it is competing with, or a particular thing that makes it more successful: »The question is how to… … Financial and business terms
Competitive Advantage — An advantage that a firm has over its competitors, allowing it to generate greater sales or margins and/or retain more customers than its competition. There can be many types of competitive advantages including the firm s cost structure, product… … Investment dictionary
competitive advantage — An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing facilities that could justify higher prices. This may be achieved by creative… … Big dictionary of business and management
competitive advantage — /kəmˌpetɪtɪv əd vɑ:ntɪdʒ/ noun a factor that gives a special advantage to a nation, company, group, or individual when it is competing with others … Marketing dictionary in english
competitive advantage — noun something that places a company or a person above the competition … Wiktionary
sustainable competitive advantage — UK US noun [C] ► COMMERCE, MARKETING an advantage that allows a business to be more successful than its competitors over a long period of time: »Companies now recognize that good human resources are as important as products in building a… … Financial and business terms
advantage — ad‧van‧tage [ədˈvɑːntɪdʒ ǁ ədˈvæn ] noun [countable, uncountable] something that helps you to be better or more successful than others: • America s lead in aerospace is one of its most important competitive advantages. • Government subsidies give … Financial and business terms
Competitive heterogeneity — is a concept from strategic management that examines why industries do not converge on one best way of doing things. Microeconomics predicts that competition will result in industries composed of identical firms offering identical products at… … Wikipedia
competitive intelligence — comˌpetitive inˈtelligence also comˌpetitor inˈtelligence noun [uncountable] MARKETING the process of finding, analyzing, and using information about businesses that are competing with you, or the information that has been obtained from this… … Financial and business terms
advantage — noun 1 thing that helps ADJECTIVE ▪ big, considerable, enormous, great, huge, overwhelming ▪ clear, decided, decisive … Collocations dictionary
COMPETITIVE ADVANTAGE
Смотреть что такое «COMPETITIVE ADVANTAGE» в других словарях:
Competitive advantage — is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. Contents 1… … Wikipedia
competitive advantage — ➔ advantage * * * competitive advantage UK US noun [C or U] ECONOMICS ► the conditions that make a business more successful than the businesses it is competing with, or a particular thing that makes it more successful: »The question is how to… … Financial and business terms
Competitive Advantage — An advantage that a firm has over its competitors, allowing it to generate greater sales or margins and/or retain more customers than its competition. There can be many types of competitive advantages including the firm s cost structure, product… … Investment dictionary
competitive advantage — An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing facilities that could justify higher prices. This may be achieved by creative… … Big dictionary of business and management
competitive advantage — /kəmˌpetɪtɪv əd vɑ:ntɪdʒ/ noun a factor that gives a special advantage to a nation, company, group, or individual when it is competing with others … Marketing dictionary in english
competitive advantage — noun something that places a company or a person above the competition … Wiktionary
sustainable competitive advantage — UK US noun [C] ► COMMERCE, MARKETING an advantage that allows a business to be more successful than its competitors over a long period of time: »Companies now recognize that good human resources are as important as products in building a… … Financial and business terms
advantage — ad‧van‧tage [ədˈvɑːntɪdʒ ǁ ədˈvæn ] noun [countable, uncountable] something that helps you to be better or more successful than others: • America s lead in aerospace is one of its most important competitive advantages. • Government subsidies give … Financial and business terms
Competitive heterogeneity — is a concept from strategic management that examines why industries do not converge on one best way of doing things. Microeconomics predicts that competition will result in industries composed of identical firms offering identical products at… … Wikipedia
competitive intelligence — comˌpetitive inˈtelligence also comˌpetitor inˈtelligence noun [uncountable] MARKETING the process of finding, analyzing, and using information about businesses that are competing with you, or the information that has been obtained from this… … Financial and business terms
advantage — noun 1 thing that helps ADJECTIVE ▪ big, considerable, enormous, great, huge, overwhelming ▪ clear, decided, decisive … Collocations dictionary
What is Competitive Advantage: Basics
Check out the types and examples of competitive advantage
Competitive advantage is a brand’s ability to provide customers with products or services that are better in quality or cheaper than competitors’ alternatives and can outperform them. It helps companies generate more sales and earn higher profit margins.
Contents
In this article, we’ll cover the importance, types, and examples of competitive advantage and also review the best ways to gain it.
Why is competitive advantage important?
Competitive advantage is essential because it makes a product or service look more attractive to consumers. To gain customers’ attention and make people choose their products or services, brands create unique and high-quality products, set lower prices, provide excellent customer service, unusual features, or flexible return and exchange terms. Doing this helps companies get high sales volume, profit margins, and a high level of customer loyalty.
A business with a superior offer is in great demand among buyers. It generates more sales and brings good revenue to its owner. To stand out among competitors and surpass them in some areas, different companies leverage advanced technology, hire a team of professionals, ensure excellent customer support, or create a fantastic service. These steps help them increase market share and get a bigger ROI. Entrepreneurs also aim to improve their productivity and efficiency, trying to build successful brands.
Since a lasting competitive advantage brings a lot of benefits to businesses, companies’ owners try to attain it in several ways. They implement something competitors don’t have, launch new innovative products others can’t duplicate, implement innovation, and more. Having a clear competitive advantage provides a company with certainty and enables the right allocation of resources.
Now that you know why competitive advantage is essential, let’s unveil its two main types.
Types of Competitive Advantage
Companies with a competitive advantage have a unique position that brings benefits to their stakeholders. There are two main types of competitive advantage you can use to make your business grow: comparative and differential.
Comparative advantage refers to the ability of a certain business to manufacture products more efficiently than its rivals. Simply put, it occurs when a company can produce products that are similar to its competitors’ alternatives but sell them at a lower price. The strategy helps bring in more customers and increase revenues. Let’s imagine that two companies offer perfect substitutes, but one of them sells the same product for a lower price. For sure, a customer will choose a cheaper one, especially if there’s no visible difference between the two.
Differential advantage refers to the situation in which a company creates products or services with superior quality, additional functions, benefits, or an interesting appearance. Brands often use new technology, a strong brand identity, and their best personnel to manufacture high-quality products. These crucial factors support a company’s increase in market share and ROI.
Apple is the best example of a brand with a differential advantage. The company manufactures innovative products like iPhones, MacBooks, AirPods, etc. The brand has a high level of customer satisfaction with product quality and appearance so that clients are even ready to pay a much higher price for its smartphone or laptop.
Let’s take a look at some strategies to obtain a competitive advantage.
4 Ways to Gain Competitive Advantage
If you want to develop a competitive advantage, it’s worth thinking about a suitable strategy to reach this goal.
Now that you are acquainted with four main strategies to gain a competitive advantage for your company, it’s time to walk you through some real-life examples.
Examples of Competitive Advantage
Both big corporations and startups can have a competitive advantage. Your company should provide customers with something essential or necessary for them: enjoyable experience, innovation, variety, or low price. We’ll review how established brands do it to help you get inspired.
Zara’s main competitive advantage is an efficient and organized supply chain and logistics. The clothing company controls all manufacturing processes and meets customer demand very fast. The brand’s team manages all the processes professionally and prevents possible problems. Zara produces and delivers clothes worldwide within a couple of weeks.
McDonald’s
The main advantage of this famous fast-food company with a rich history is its products at affordable prices. You can conclude that the brand implements a cost leadership strategy. This indicates that McDonald’s can leverage economies of scale, produce fast food, and spend less money at the same time. This allows the brand to sell its products at a lower price than its main competitors.
Starbucks
One of the most important things each brand should bring is a positive experience – it should be unforgettable, exciting, and unique. This chain of coffeehouses has been doing it for years. Starbucks developed this almost legendary idea to put their customers’ names on coffee cups. Now no one can pass by this coffee house without stopping for a cup of hot cappuccino or iced caffe latte.
Source: Time; Starbucks’ cups with customers’ names
Now you know that competitive advantage helps attract more customers, establish brand loyalty, and make you differ from your competitors. Companies do a lot to gain it and utilize different methods to stand out among rivals because they know that it’s worth it in the long run.