What is a promo code

What are promotional codes and how do they work?

What are promo codes?

Promotional codes are alphanumeric strings that online stores offer to encourage purchases on their website and are typically associated with an overarching promotional marketing strategy. The discount associated with a promo code can apply to individual products or an entire order.

How promo codes work

The discount can either be a percentage or a specific dollar amount. Promo codes also provide customers with free shipping or gift-wrapping. This marketing strategy essentially gives customers yet another reason to buy your products.

According to Microsoft, a promotional code, sometimes known as coupon code or discount code, is made up of a combination of numbers and letters. It’s used for specific purposes, such as a holiday marketing campaign.

Why promotional codes work

When a store issues promotional codes, they’re providing customers with an incentive to buy, which benefits both the customer and the business. Customers get the products they want for a lower price, and the ecommerce store generates revenue. One of the most useful things about promotional codes is that they work well with both new and returning customers. These incentives even have a direct impact on the overall shopping experience, according to research conducted by the Center for Neuroeconomics Studies at Claremont Graduate University.

«Getting a coupon, as hard as it is to believe, is physically shown to be more enjoyable than getting a gift,» said Paul J. Zak, director of the Center for Neuroeconomics Studies at Claremont Graduate University.

The study showed that people who received promotional codes had heightened levels of oxytocin, which is a hormone that creates feelings of happiness.В With that very physical reaction in the minds of your prospective customers, it’s a smart idea to experiment with incorporating promotional codes into yourВ blog business planВ regardless of how you’re monetizing your website.

Tracking marketing efforts with promotional codes

Promotional codes are an effective way to track your marketing efforts to see which platforms are generating the most traffic or leading to conversions, according to Inc. magazine. Store owners can track their efforts by attaching a certain promo code to a specific marketing campaign or advertisement. Different codes can trigger the same discount, so you don’t have to create a different discount for every advertisement. You just need a new promo code. For example, you could create slightly different codes (SaleFB, SaleTW, SalePT) so that any ads or marketing efforts on Facebook, Twitter and Pinterest have unique, platform-specific promotional codes, according to Inc.

Assigning specific numbers and letters to a certain ad is particularly helpful if a customer sees the promotion advertised in an email or on social media but doesn’t click through immediately to follow through on the promotion. You’ll still be able to capture and analyze the ROI of advertising on that platform because by entering the tailored promotion code, the customer is also telling you where he or she saw the sale advertised.

How to use promotional codes

Using multiple codes

Depending on your site, you may be able to allow customers to enter multiple promotion codes or limit customers to using only one code. While deciding how many codes a customer is allowed to use is up to you, it’s important to ensure the transaction is still profitable for you no matter what combination of codes are used.

What are the different types of promotional codes?

There are three different types of promotional codes store owners can choose from.

In most cases, it’s best to utilize all three types of promotional codes on your site. This will ensure that you’re connecting and providing a wide variety of customers with a reason to make purchases.

How Promo Codes Can Help eCommerce Businesses | The Pro’s of Promo Codes

A study completed by the Center for Neuroeconomics Studies at Claremont Graduate University found that when customers receive a promo code their level of oxytocin actually increases. This is the hormone that is responsible for making us feel happy. So, do not be too quick to disregard promo codes as something that your customers won’t notice or value. Irrespective of if a customer is completing their first purchase via your site or supporting you for the tenth time this month, a small incentive like a 10% off or free shipping can improve the shopping experience directly.

As happy customers are good for business, promo codes can also offer advantages to eCommerce businesses. In this article, we share a few practical ideas of how you can offer discounts and deals to your customers. From free gift ideas to turning it into a competition, promo codes can come in many different shapes and sizes.

Pros of Promos: How Promo Codes Can Help eCommerce Businesses:

What Is a Promotional Code?

Upon checkout, the customer can then enter the code in a coupon code box to receive a discount. Sometimes this code box can also go by the name of a discount code, gift code, coupon code or offer code. Irrespective of how it is labeled, it is welcomed by your customers (that is if they have a valid code to enter obviously).

There are different types of promotional codes that eCommerce businesses can use. The following are some of the most popular types:

Amount off

With this type of promo code, your customers will be able to save a set amount off their whole order or an individual item. In some instances, this might only apply if they purchase, for instance, two of the same item.

Percentage off

With this type of promo code, your customers will be able to receive a certain percentage off. As the store owner, you get to decide beforehand what this percentage should be and whether it should apply only to specific products or the whole cart.

Free shipping

Offering free shipping as a promo code is one of the most popular (and smartest) approaches. You can either offer it to all orders for a set period of time or limit it to orders that are more than a specific amount.

Free gift

With this type of code, a customer can qualify for a bonus item with specific purchases. Try to add it as an incentive for orders that are 15% more than your average order value. This way it is a reasonable target that customers will be able to reach, but your business will ultimately still generate more sales. Popular free gifts include bags, socks, or coffee beans.

Coupons Versus Promo Codes

While eCommerce stores are pretty much restricted only to using alphanumeric codes that customers can enter online, promo codes also offer more benefits than traditional cut-out-and-keep coupons. By using codes, you have the option to limit the number of customers who may take part in a specific promotion. You also have the option of sharing it with only specific users such as first-time buyers or subscribers on your mailing list who indicated that they want to unsubscribe.

The Pros of Using Promo Codes

When done right, promo codes can be a win-win situation. They can offer your customers that extra reason they might need to shop from your online store which means that you will generate more revenue. On the other hand, your customer would not mind supporting your business because they can get the products that they have eyed for a while at a better price.

In addition to helping you generate revenue and create happier customers, promo codes can also help you to note the progress of your marketing strategy. You can, for instance, use it to see via which social media platforms and channels do you get the most conversions or traffic. You can do this by linking a specific discount code with a specific paid ad or marketing channel. This is easier than it sounds as different promo codes can be used for the same offer. For example, the promo code FBSALE50 would apply to Facebook, while something like SURVEY50 could be shared with customers who completed a survey that you sent as part of an email marketing campaign.

As a matter of fact, they can actually encourage your target audience to engage with a marketing campaign. If customers know that there is something in it for them by sacrificing their time to complete an online survey or sharing your social media content, you are more likely to get participants. For instance, if you link a promo code to completing a survey, you can also use it as an opportunity to get contact details and other customer information which helps you to generate leads. So, promo codes can, in fact, also add more value to your marketing campaigns.

The Cons of Using Promo Codes

While promo codes in general can be very effective tools, there are some disadvantages of using promotional codes. The most obvious disadvantage is that it can decrease your profit margin.

While it more often than not increases brand awareness and brand loyalty and helps you to grow your email subscription list, you do also run the risk of attracting the wrong type of customer for your brand. By sharing promo codes publicly, you can also attract people who are not part of your target audience. This will ultimately not help you with your efforts of growing brand loyalty. Plus, there is always the risk that you attract customers who are looking only for the best buy that they can find and not a new favorite online store or brand.

How to Use Promo Codes

The most common way to use promo codes is to require that your customers purchase a minimum order amount in order to redeem the code. In other words, your customers will have to spend a fixed amount in order to receive the percentage/amount off or get the free shipping or gift. However, if you are feeling particularly generous, you could also decide to apply your promo code to any purchase, irrespective of the total due by the customer.

You can also include in your terms and conditions that only specific products or categories qualify for the promo code. Alternatively, you can also exclude certain products or a brand, for example. In fact, online stores often exclude their more expensive high-end brands or products from the promo codes that they are running.

Here are some ideas for how you can use promo codes:

Allowing multiple codes

“Stacking” or “stacks” refer to when customers may redeem more than one coupon per order. Though, not all websites will be able to support this option. If your site can support it, there is no right or wrong approach when it comes to using multiple codes. Just bear in mind that whatever you decide does not end up hurting you financially.

Pairing it with a prize

You can take your use of promo codes one step further by offering a promo code to all your followers or a select few. Then, when they claim their promo code, they can also receive an automatic entry into the final draw for one big prize. The prize can, for instance, be one of your new products. By following this approach, you can also use it as an opportunity to introduce new product ranges like a new brand of tea or the latest gadgets.

Sharing a promo code with any follower

A simple approach is to share a promo code as a one-off discount with all your followers. You can, for instance, ask them to sign up for your email newsletters in order to get the code. Not only will this approach increase sales, but you can also boost interaction this way.

Sharing a promo code with select followers

If you are scared that just sharing a specific promo code with only some customers will make you appear stingy, rest assured that it can actually make your brand appear the opposite. By targeting a specific group of followers or limiting the number of participants, your deal will become more exclusive, and, in turn, more effective.

Sharing a unique code with each follower

You can also take it one step further and create a unique code that you share with each follower. The advantage of following this approach is that you can gather much more specific information about each user’s shopping habits.

How to Pair a Free Gift With a Purchase

Unlike some of the other options where it is simply taking off an amount and the promo is done, free gifts come with more logistics. So, if you have decided that you will be offering a free gift with a purchase, here are a few more things that you should consider.

It should be appealing

Everyone likes to pay less. So, it will be hard to resist a generous 30% off and most will call it a win if they only saved 10% off their purchase. Though, when it comes to gifts, customers are more picky. It should offer enough value that your customers will feel like winners for supporting your online store. Not only should it appeal to your customers, but it should also fit in with your brand. For example, if you are selling craft drinks, a pair of socks will just be odd.

It should be lightweight and small

While the value of the gift should be substantial enough, it should ideally be lightweight and small. The reason for this is simple – shipping. Larger gifts might need bigger packaging which can increase your shipping rates.

It should be easy to source

For this promotional campaign to work, you need to deliver on your promises. So, choose free gifts of which you have sufficient stock or items that will be easy to order if you should run out of stock. As you will probably experience a surge in sales (after all that is the goal), you must be prepared to deal with increased numbers.

Using Influencers to Share Promo Codes

While you can choose to share these promo codes directly with your target audience by means of email newsletters, you can also enlist the services of influencers. There are numerous eCommerce businesses that share exclusive promotional codes with influencers who in turn can share it with their following.

One thing, though, to consider when using influencers to share promo codes is only to use codes that are easy to say aloud. It is not uncommon for codes to be a random string of letters and numbers, but as your influencers will most likely share the promo codes verbally too in videos on TikTok, Instagram, YouTube or Facebook, a promo code that spells out a word just shares much easier.

Other Ideas for Using Promo Codes

Monthly discounts

If you find yourself struggling to meet monthly targets, you can consider sharing promo codes when you have hit a difficult month. It can be an effective way to reach your goals.

Customer milestones

In 2021, personalization will become even more valuable. One way that you can offer a more personalized shopping experience to your customers is by sharing promo codes to help celebrate certain milestones. It could be as simple as a code in their birthday month or a promo code once they have completed a certain number of purchases. This type of promo code can also help you to introduce a customer loyalty program, if your brand has one.

Abandoned cart promo codes

If you are finding that increasingly more customers are abandoning their carts, you can send them an email with a promo code. This can serve as a good incentive for customers to complete the checkout process. However, you should obviously take the time to figure out why customers are abandoning their carts in the first place. Perhaps you do not share an estimated delivery time? Or maybe your shipping fee is just too high? Without fixing these issues, offering a promo code will just be a plaster for a much bigger problem.

Promo codes for sharing on social media

If you want to boost sales and increase your online presence, offering a promo code to your target audience for liking or following you on social media can help you with word of mouth advertising. For example, when a customer shares a recent product purchase on Facebook, you can reward them with 10% off their next purchase.

Alternatively, you can simply stick to the good old incentive for recommending your brand to friends or family (even if it is not by means of social media). You can either offer the promo code to the customer who made the referral or the friend or relative who was referred. Some brands even decide to make it fair and share it with both the referrer and referred.

Virtual events

If your eCommerce store plans to host a virtual event, like for example a video shopping event, you can reward those who attend with an exclusive promo code. Needless to say, for this to be effective, the actual discount code should only be shared after the event (or perhaps towards the end of the live stream).

Wrapping Things Up

As promotional codes can easily be adapted to suit a wide range of formats, they are often used by eCommerce stores. All in all, it is a relatively easy way to boost sales.

That being said, the advantages of using promo codes from time to time go further than merely a quick spike in sales. When they are done right, they can also help you to improve brand loyalty and monitor the effectiveness of your marketing campaigns (especially if you are working with influencers). From rewards for joining newsletters to discounts for referring friends, there are countless creative ways that you can use to incentivize your target audience for shopping with you and getting the word out about your brand.

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What are promotional codes?

Sometimes, when you visit a particular online store, you are offered a promo code. This usually happens when you visit a store for the first time or when the store has special offers at the moment of your visit. But, what is a promo code, why is it offered to you, and for what you can use it? The first thing you should know is that promo codes are specific to e-commerce websites and online stores, and it can take the form of a promo code or coupon code, although it means one and the same thing. Also, it is not a code some wrote down, as it is a code generated by a computer, so that each code offered to visitors is unique, as they are made to be used once.

Usually, a promo code consists of a combination of various numbers and letters, and it is offered with the purpose of giving clients a price discount for the products found in an online shop. The promo code can be activated during the checkout process, meaning that once you are done putting products in your shopping cart and you are ready to place the order, you reach the checkout page. It is the page that will require payment and delivery details while allowing you to take one final look at all the products you are about to purchase. Well, on this page, you should find a special box where you can introduce the promo code you received. Look carefully for the box, as it is rather small, but will have the “Promo Code” marker next to it. This box is actually a field in which you need to type the code so you can enjoy the promised discount. Just make sure that the code is written down correctly because if you write one number or letter wrongfully, the code will not be considered valid and you will have troubles getting the discount.

As you just found out, a promo code is actually a code for discounts. The discount comes in different forms, according to the policy of the online shop. Thus, it may be a fixed sum that will be taken off the price of the products, a percentage that will be offered as a discount, or other discount forms, but it can also come in the form or free shipping or free products, depending on how the shop advertises its promo code. Also, it is worth knowing that, besides the various shapes it can take, a promo code can take various names as well. Thus, you may find it as a discount code, gift code, offer code, digital coupon, and others. But they all mean the same thing and that is the fact that you’ll enjoy a discount.

Online shops offer promo codes for the purpose of attracting new clients or as part of their loyalty program. The codes can be offered directly on their website, but can also be present on the websites of their affiliates.

So even if you find a promo code somewhere else, like on a blog or in a newsletter, you can still use it. But, there are also chances to find these codes in a printed form, such as in business magazines and various specialty publications.

Promo Codes: What They Are and How They Work

Ah, the almighty promo code box:

It can either lead to the blissful feeling of slashing 25% off your shopping cart, or a half hour of frustration trying to find a darn code that works. We spend a lot of time thinking about promo codes in our effort to bring you the best codes (so you can get that blissful feeling more often), so we’ve put together a practical guide to understanding promo codes, where they come from, and how to find ones that will work.

What are promo codes?

Coupons have been around for over a hundred years, with Coca-Cola launching the first coupon back in 1888. Coupons were originally slips of paper you presented to a store to get a discount on an item. As the internet grew in the late 1990s and online shopping became popular, internet stores began to adopt the concept of the coupon. However, since in the digital world it was not feasible to exchange a slip of paper, e-commerce stores used simple sequences of numbers or characters that shoppers entered in during the checkout process to get their discount. Thus was born the coupon code, which was more commonly referred to as the promo code, which is short for promotional code.

Promo codes exploded in popularity in the early 2000s, due to popular demand from consumers, and retailers had great success in driving more sales through the promotion of compelling promo codes. Adoption of promo codes accelerated as many of the popular template-based e-commerce solutions began to include the Promo Code box within their checkout process by default. This meant virtually all e-commerce stores displayed a Promo Code box in their checkout process for shoppers, regardless of whether they actually provided them or not.

Today, promo codes are in heavy use by retailers around the globe, and millions of shoppers search for them and use them on a daily basis.

Why do retailers offer promo codes?

For retailers, coupons are an effective way to increase sales. It is obvious that shoppers are more likely to buy a given item if it is offered at a lower price. There is also a psychological draw in consumers’ minds to a «deal» or «discount» or «offer,» especially if this offer is perceived as being unique or special, something offered on a limited basis, implying that the shopper is getting a uniquely good price for something.

Electronic promo codes are just like coupons, with the added advantage that retailer don’t need to invest in the cost of physically creating and distributing them. They can simply email a promo code out to their customers, or post them on their website or social pages, and instantaneously drive more sales.

Common uses of promo codes by retailers include:

Where can I find promo codes?

Retailers distribute electronic promo codes through a wide variety of channels. Here are the most common ways you can find coupon codes:

If you are looking for a promo code for a particular store, you can browse popular stores that offer coupon codes here.

How do coupon sites work?

Coupon sites like RetailMeNot, Coupons.com, and Dealspotr publish coupon codes for most popular online retailers. Usually, these coupon sites create partnerships with the stores they list on their sites, and they often will earn a percentage of a purchase if a shopper uses a coupon from their site.

Coupon sites find their promo codes from a variety of sources. Most commonly, they receive data feeds containing coupons directly from the retailers they partner with, and post the coupons they receive on their site. Coupon sites also use in-house employees to find and post coupons for the stores they list on their websites. Employees may search the retailer’s website, social networking pages, and subscribe to email newsletters to discover coupon codes to post.

Some coupon sites also allow their community members to post promo codes. Retailmenot allows site members to share coupons, which are then posted on their site for shoppers to see. Slickdeals is a deal-sharing forum in which members often share promo codes in the form of discussion threads. Dealspotr also allows members to share promo codes, with the added benefit of rewarding its members with points (redeemable for e-gift cards) for sharing promo codes.

How do I use promo codes?

Using a promo codes is easy. You just enter the promo code in the box provided during the checkout process. The harder part is actually finding a promo code that will work, which is what this guide is about. You can read our step-by-step guide to how to apply a promo code.

Why are so many promo codes expired?

Promo codes, like coupons, don’t last forever, and they do expire, typically within 1 to 2 weeks of their introduction date, although there are exceptions (some promo codes are permanent and will always provide a discount on the retailer’s site).

Therefore, to prevent expired codes from showing up, coupon sites must continuously test and verify the codes they lists on their sites to ensure that they work, and remove them if they don’t. This takes significant manpower, and typically only the largest coupon sites can invest the resources to provide accurate promo codes that are regularly tested.

Based on studies we’ve conducted, among the top-tier coupon sites, RetailMeNot performs best in testing and verifying its coupon codes. However, since its launch in 2015, Dealspotr, a newer coupon site built on a crowd-saving platform where thousands of members share, verify, and edit the deals on the site, has become the highest performing site in terms of accuracy of coupons and minimizing the display of expired coupons, based on a comprehensive accuracy study of 550 promo codes across major websites in 2016.

Unfortunately, there are also a large number of coupon sites (referred to as «thin affiliate sites«) that do not enforce editorial standards and display promo codes without testing them. These coupon sites generate revenue as long as shoppers click on their links, even if their promo codes do not work. Therefore a common tactic is to display fake promo codes, hidden beneath buttons designed to entice you to click to reveal them. This is why, if you are searching for promo codes on Google, it is likely you will encounter a large number of promo codes that don’t work. We’ve actually done a case study that walks you through an example of coupon sites that display lots of expired codes and what you can do about it.

What are the different types of promo codes?

There are many types of coupon codes.

Read our full guide to the different types of promo codes offered by retailers.

Promo codes vs. referral codes

A newer variant of the promo code which has become popular with the rise of mobile apps and on-demand services is the personal referral code. In today’s socially-driven world, brands how offer promo codes directly to their customers. Called referral codes, these codes are similar to promo codes in that shoppers enter them in the checkout process to secure a discount. With personal referral codes, however, the customer who shared the code directly receives compensation when their code is used. Most commonly, this is in the form of a site credit, but can also be paid in cash, gift cards, or other form of credit.

What is a site-wide promo code?

Site-wide promo codes are the most highly sought-after type of promo code by shoppers, since these, when entered into the almighty promo code box, have the power to give a discount on almost any item in the store. This contrasts with product-specific or brand-specific promo codes, which can be applied only to specific items.

What are single-use promo codes?

Some retailers such as Sears, Kmart, Overstock, and others offer promo codes customized to individual customers, and these can typically only be used for one purchase. On Dealspotr, you can find single-use promo codes that other members have uploaded. Since these are only redeemable once, we show you how many times they’ve been used so you can gauge how likely they are to work. Also, if you have single-use codes that you do not plan to use, you can upload them to Dealspotr and earn points.

I own a website. Can I use promo codes to grow my website or business?

If your website sells something, then you can definitely use promo codes to grow your business. Shoppers love a good discount, and a promo code is an easy way to distribute discounts out to shoppers. The best ways to get started with distributing and promoting promo codes is to sign up with an affiliate network and add your promo codes into the affiliate system. This way, coupon sites and other promotional websites may pick up your coupon code and promote them to their members. You can also simply post promo codes on your own website or send them to your customers via email.

A newer, increasingly popular way of promoting promo codes is to provide codes to influencers to share with their audiences. Many bloggers and social media influencers find value in being offered a unique and compelling discount code they can offer to their readers. You should offer them a truly unique and differentiated discount, however, in order to give them an incentive to promote your business. With the right influencer who speaks to the right audience, offering them a compelling promo code can be a great way to find new customers and build new business.

If you’re an e-commerce business, you can also upload your promo codes directly to Dealspotr. Just create an account, read the guidelines, and submit your coupon codes as a regular member.

What Is A Coupon, Discount, and Promo Code?

With the increasing interest in online shopping, people are fast becoming familiar with various deals and are buying products with discounts. Coupons not only provides discount benefits to the customer, but they also help brands in boosting their client base, maintaining existing customers, and enhancing brand image and loyalty which keeps customer connected to the brand for making a repeat purchase.

According to a Statista report, the number of internet users in India increased to about 45% in 2021, implying that nearly half of the country’s 1.37 billion population has internet access. This also made India second in the world in terms of active internet users. The rapid growth of internet users is fuelling the demand for online shopping, deals, and coupon market in India.

A Dealstreet report says that approximately 95% of online shoppers seek discounts online and 74% search for coupons provided on couponing websites, which indicates that Indian shoppers are highly interested in coupons.

Coupon, Discount, and Promo Code Explained

What is a Coupon Code?

A coupon is a set of computer-generated alphanumeric sequences which shoppers can enter at the time of checkout while shopping online to get a certain percentage of discount or limited offer on their purchase.

How do coupon codes work?

Coupons are digitally generated by online shopping sites and are technically designed in a way to be accepted on their website or app to provide discounts on their products and services. A coupon code carries a certain percentage of discount or free shipping. When you apply a coupon during checkout or in the shopping cart, the offer associated with the coupon gets applied on the shopping and save money for the user.

How to use coupon codes?

You can use a coupon code after adding your desired product to the online shopping cart. On the payment details page, there is a box to enter coupon codes. Some shopping site supports applying coupon in the cart before checking out. You can get a discount coupon from India’s best coupons and Cashback app CashKaro and apply them to your shopping to avail of the discount associated with the coupon.

How to get a coupon, promo or promotional code?

You can get discount coupons, promo, or promotional codes by visiting various shopping sites. But the best and most convenient way to search for coupons is by visiting coupon apps and websites. You can search offers, discounts, and coupons from 1500+ shopping sites collectively at India’s best coupon website and app CashKaro. You can search coupons on the CashKaro website and app based on categories and sites, which makes the coupon searching experience convenient.

How to enter a coupon code?

While shopping online, you can enter the coupon code on the checkout page or cart page of the shopping site. Just copy the coupon code from the coupon site or app, and paste it into the promo code/coupons box, and your assured coupon benefit will be applied to your shopping.

What are the benefits of coupons?

There are numerous benefits of coupon codes, depending on the type and the purpose of coupon codes. The discount coupon code provides a certain percentage of discount on the shopping amount. The free shipping coupon code provides free delivery of products and saves money on additional delivery charges on shopping. The trial coupon code lets users get a free trial of products and services before making a purchase. Freebie coupon codes provide free access to courses, content, videos, and more, where users can get the benefit of free access to online content.

Different Types Of Online Coupons

1. Promo Code

In this era of the internet, companies are digitally reaching out to customers via various ways and mediums. Promo code is one of the majorly used marketing tactics adopted by companies to promote their sales. Shopping platforms provide promo codes through advertising to encourage customers to buy the product and services, which results in increased sales.

2. Coupon Code

Coupon code is a generic term used for all the offline and online codes used to avail some discount, benefit, or perks at any offline or online outlet. Coupon codes are either provided by associated stores or outlets or in collaboration with other businesses, events, influencers, and more. There are various types of online, offline, scratch, affiliate, gift, and endorse coupons.

3. Discount Code

Discount codes are person-specific or publicly available codes that are given to customers as an inducement that lowers the price of a product or service. It is a useful marketing tool that entices customers and drives repeat sales. The discount code can be customised on the validity of the date, the number of times it can be used, the minimum amount of purchase, product categories, brand-specific, and more filters.

4. Refer Code

Refer code is a unique alphanumeric code allotted to the existing user (Referrer) which can be used to refer a new user to register for an app or website. The new user (Referee) can use the referral code at the time of signing up to get some rewards. This is what we call Affiliate marketing, such as Myntra & Flipkart Affiliate online. Brands incentivise existing customers for referring their services to a friend and provide exciting offers and rewards to new users for encouraging them to try their app/website for the first time.

Benefits Of Coupon Codes

Coupon code benefits both the users and the shopping sites; customer uses them to get discount and save money. On the other hand, shopping sites use it for customer engagement, boosting customer base and increasing sales. Some benefits of the coupon code are given below:

Pros & Cons Of Coupon Code

Pros

Cons

Importance of Coupons

Coupons are important both for customers and businesses, as they benefit both of them. Coupons are used by customers to avail discounts and get various offers, whereas businesses use coupons to engage customers, increase sales, improve brand awareness, and more purposes. Did you know the difference between coupons vs vouchers vs promo Codes?

FAQs

Is it illegal to use promo codes online?

No, it is not illegal to use coupon codes online. You can use the coupon code without any hesitation.

What happens when you use a promo code?

When you use a promo code, you will get a promotional discount associated with that particular code.

Where can I find coupons for online shopping?

You can find coupons for online shopping from 1500+ sites on the CashKaro app and website.

What is a free coupon?

A free coupon is a type of code that provides free access to something by applying them on particular sites. This is commonly used in educational materials.

What is a cash discount?

A discount provided by the seller directly to the customer is called a cash discount.

How to get coupon codes for shopping websites like Amazon, Ajio, Myntra, and other websites?

You can get coupon codes for websites like Ajio, Amazon, Myntra, and other websites using the CashKaro app/website.

How to apply coupons on different online shopping websites or apps like Myntra, Flipkart, Amazon, etc?

You can apply coupons on different online shopping apps or websites like Flipkart, Amazon, Myntra, and more in the shopping cart or you can apply coupons while checking out.

What are digital coupons?

Digital coupons are a set of an alphanumeric sequences programmed to provide a certain amount or percentage of discount on shopping sites.