What is scientific research

What is Research?

Research is an often-misused term, its usage in everyday language very different from the strict scientific meaning.

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In the field of science, it is important to move away from the looser meaning and use it only in its proper context. Scientific research adheres to a set of strict protocols and long established structures.

Often, we will talk about conducting internet research or say that we are researching in the library. In everyday language, it is perfectly correct grammatically, but in science, it gives a misleading impression. The correct and most common term used in science is that we are conducting a literature review.

The Guidelines

What is research? For a successful career in science, you must understand the methodology behind any research and be aware of the correct protocols.

Science has developed these guidelines over many years as the benchmark for measuring the validity of the results obtained.

Failure to follow the guidelines will prevent your findings from being accepted and taken seriously. These protocols can vary slightly between scientific disciplines, but all follow the same basic structure.

Aims of Research

Determination of the Causes

Steps of the Scientific Process

1) Setting a Goal

Research in all disciplines and subjects, not just science, must begin with a clearly defined goal. This usually, but not always, takes the form of a hypothesis.

For example, an anthropological study may not have a specific hypothesis or principle, but does have a specific goal, in studying the culture of a certain people and trying to understand and interpret their behavior.

The whole study is designed around this clearly defined goal, and it should address a unique issue, building upon previous research and scientifically accepted fundamentals. Whilst nothing in science can be regarded as truth, basic assumptions are made at all stages of the research, building upon widely accepted knowledge.

2) Interpretation of the Results

Research does require some interpretation and extrapolation of results.

In scientific research, there is always some kind of connection between data (information gathered) and why the scientist think that the data looks as it does. Often the researcher looks at the data gathered, and then comes to a conclusion of why the data looks like it does.

A history paper, for example, which just reorganizes facts and makes no commentary on the results, is not research but a review.

If you think of it this way, somebody writing a school textbook is not performing research and is offering no new insights. They are merely documenting pre-existing data into a new format.

If the same writer interjects their personal opinion and tries to prove or disprove a hypothesis, then they are moving into the area of genuine research. Science tends to use experimentation to study and interpret a specific hypothesis or question, allowing a gradual accumulation of knowledge that slowly becomes a basic assumption.

3) Replication and Gradual Accumulation

For any study, there must be a clear procedure so that the experiment can be replicated and the results verified.

Again, there is a bit of a grey area for observation-based research, as is found in anthropology, behavioral biology and social science, but they still fit most of the other criteria.

Planning and designing the experimental method, is an important part of the project and should revolve around answering specific predictions and questions. This will allow an exact duplication and verification by independent researchers, ensuring that the results are accepted as real.

Most scientific research looks at an area and breaks it down into easily tested pieces.

The gradual experimentation upon these individual pieces will allow the larger questions to be approached and answered, breaking down a large and seemingly insurmountable problem, into manageable chunks.

True research never gives a definitive answer but encourages more research in another direction. Even if a hypothesis is disproved, that will give an answer and generate new ideas, as it is refined and developed.

Research is cyclical, with the results generated leading to new areas or a refinement of the original process.

4) Conclusion

The term, research, is much stricter in science than in everyday life.

It revolves around using the scientific method to generate hypotheses and provide analyzable results. All scientific research has a goal and ultimate aim, repeated and refined experimentation gradually reaching an answer.

These results are a way of gradually uncovering truths and finding out about the processes that drive the universe around us. Only by having a rigid structure to experimentation, can results be verified as acceptable contributions to science.

Some other areas, such as history and economics, also perform true research, but tend to have their own structures in place for generating solid results. They also contribute to human knowledge but with different processes and systems.

What is scientific research

What is research? Depending on who you ask, you will likely get very different answers to this seemingly innocuous question. Some people will say that they routinely research different online websites to find the best place to buy goods or services they want. Television news channels supposedly conduct research in the form of viewer polls on topics of public interest such as forthcoming elections or government-funded projects. Undergraduate students research the Internet to find the information they need to complete assigned projects or term papers. Graduate students working on research projects for a professor may see research as collecting or analyzing data related to their project. Businesses and consultants research different potential solutions to remedy organizational problems such as a supply chain bottleneck or to identify customer purchase patterns. However, none of the above can be considered “scientific research” unless: (1) it contributes to a body of science, and (2) it follows the scientific method. This chapter will examine what these terms mean.

Science

What is science? To some, science refers to difficult high school or college-level courses such as physics, chemistry, and biology meant only for the brightest students. To others, science is a craft practiced by scientists in white coats using specialized equipment in their laboratories. Etymologically, the word “science” is derived from the Latin word scientia meaning knowledge. Science refers to a systematic and organized body of knowledge in any area of inquiry that is acquired using “the scientific method” (the scientific method is described further below). Science can be grouped into two broad categories: natural science and social science. Natural science is the science of naturally occurring objects or phenomena, such as light, objects, matter, earth, celestial bodies, or the human body. Natural sciences can be further classified into physical sciences, earth sciences, life sciences, and others. Physical sciences consist of disciplines such as physics (the science of physical objects), chemistry (the science of matter), and astronomy (the science of celestial objects). Earth sciences consist of disciplines such as geology (the science of the earth). Life sciences include disciplines such as biology (the science of human bodies) and botany (the science of plants). In contrast, social science is the science of people or collections of people, such as groups, firms, societies, or economies, and their individual or collective behaviors. Social sciences can be classified into disciplines such as psychology (the science of human behaviors), sociology (the science of social groups), and economics (the science of firms, markets, and economies).

The natural sciences are different from the social sciences in several respects. The natural sciences are very precise, accurate, deterministic, and independent of the person m aking the scientific observations. For instance, a scientific experiment in physics, such as measuring the speed of sound through a certain media or the refractive index of water, should always yield the exact same results, irrespective of the time or place of the experiment, or the person conducting the experiment. If two students conducting the same physics experiment obtain two different values of these physical properties, then it generally means that one or both of those students must be in error. However, the same cannot be said for the social sciences, which tend to be less accurate, deterministic, or unambiguous. For instance, if you measure a person’s happiness using a hypothetical instrument, you may find that the same person is more happy or less happy (or sad) on different days and sometimes, at different times on the same day. One’s happiness may vary depending on the news that person received that day or on the events that transpired earlier during that day. Furthermore, there is not a single instrument or metric that can accurately measure a person’s happiness. Hence, one instrument may calibrate a person as being “more happy” while a second instrument may find that the same person is “less happy” at the same instant in time. In other words, there is a high degree of measurement error in the social sciences and there is considerable uncertainty and little agreement on social science policy decisions. For instance, you will not find many disagreements among natural scientists on the speed of light or the speed of the earth around the sun, but you will find numerous disagreements among social scientists on how to solve a social problem such as reduce global terrorism or rescue an economy from a recession. Any student studying the social sciences must be cognizant of and comfortable with handling higher levels of ambiguity, uncertainty, and error that come with such sciences, which merely reflects the high variability of social objects.

Scientific Knowledge

The purpose of science is to create scientific knowledge. Scientific knowledge refers to a generalized body of laws and theories to explain a phenomenon or behavior of interest that are acquired using the scientific method. Laws are observed patterns of phenomena or behaviors, while theories are systematic explanations of the underlying phenomenon or behavior. For instance, in physics, the Newtonian Laws of Motion describe what happens when an object is in a state of rest or motion (Newton’s First Law), what force is needed to move a stationary object or stop a moving object (Newton’s Second Law), and what happens when two objects collide (Newton’s Third Law). Collectively, the three laws constitute the basis of classical mechanics – a theory of moving objects. Likewise, the theory of optics explains the properties of light and how it behaves in different media, electromagnetic theory explains the properties of electricity and how to generate it, quantum mechanics explains the properties of subatomic \particles, and thermodynamics explains the properties of energy and mechanical work. An introductory college level text book in physics will likely contain separate chapters devoted to each of these theories. Similar theories are also available in social sciences. For instance, cognitive dissonance theory in psychology explains how people react when their observations of an event is different from what they expected of that event, general deterrence theory explains why some people engage in improper or criminal behaviors, such as illegally download music or commit software piracy, and the theory of planned behavior explains how people make conscious reasoned choices in their everyday lives.

The goal of scientific research is to discover laws and postulate theories that can explain natural or social phenomena, or in other words, build scientific knowledge. It is important to understand that this knowledge may be imperfect or even quite far from the truth. Sometimes, there may not be a single universal truth, but rather an equilibrium of “multiple truths.” We must understand that the theories, upon which scientific knowledge is based, are only explanations of a particular phenomenon, as suggested by a scientist. As such, there may be good or poor explanations, depending on the extent to which those explanations fit well with reality, and consequently, there may be good or poor theories. The progress of science is marked by our progression over time from poorer theories to better theories, through better observations using more accurate instruments and more informed logical reasoning.

We arrive at scientific laws or theories through a process of logic and evidence. Logic (theory) and evidence (observations) are the two, and only two, pillars upon which scientific knowledge is based. In science, theories and observations are interrelated and cannot exist without each other. Theories provide meaning and significance to what we observe, and observations help validate or refine existing theory or construct new theory. Any other means of knowledge acquisition, such as faith or authority cannot be considered science.

Scientific Research

Given that theories and observations are the two pillars of science, scientific research operates at two levels: a theoretical level and an empirical level. The theoretical level is concerned with developing abstract concepts about a natural or social phenomenon and relationships between those concepts (i.e., build “theories”), while the empirical level is concerned with testing the theoretical concepts and relationships to see how well they reflect our observations of reality, with the goal of ultimately building better theories. Over time, a theory becomes more and more refined (i.e., fits the observed reality better), and the science gains maturity. Scientific research involves continually moving back and forth between theory and observations. Both theory and observations are essential components of scientific research. For instance, relying solely on observations for making inferences and ignoring theory is not considered valid scientific research.

It is important to understand that theory-building (inductive research) and theory-testing (deductive research) are both critical for the advancement of science. Elegant theories are not valuable if they do not match with reality. Likewise, mountains of data are also useless until they can contribute to the construction to meaningful theories. Rather than viewing these two processes in a circular relationship, as shown in Figure 1.1, perhaps they can be better viewed as a helix, with each iteration between theory and data contributing to better explanations of the phenomenon of interest and better theories. Though both inductive and deductive research are important for the advancement of science, it appears that inductive (theory-building) research is more valuable when there are few prior theories or explanations, while deductive (theory-testing) research is more productive when there are many competing theories of the same phenomenon and researchers are interested in knowing which theory works best and under what circumstances.

Figure 1.1. The Cycle of Research

Theory building and theory testing are particularly difficult in the social sciences, given the imprecise nature of the theoretical concepts, inadequate tools to measure them, and the presence of many unaccounted factors that can also influence the phenomenon of interest. It is also very difficult to refute theories that do not work. For instance, Karl Marx’s theory of communism as an effective means of economic production withstood for decades, before it was finally discredited as being inferior to capitalism in promoting economic growth and social welfare. Erstwhile communist economies like the Soviet Union and China eventually moved toward more capitalistic economies characterized by profit-maximizing private enterprises. However, the recent collapse of the mortgage and financial industries in the United States demonstrates that capitalism also has its flaws and is not as effective in fostering economic growth and social welfare as previously presumed. Unlike theories in the natural sciences, social science theories are rarely perfect, which provides numerous opportunities for researchers to improve those theories or build their own alternative theories.

Conducting scientific research, therefore, requires two sets of skills – theoretical and methodological – needed to operate in the theoretical and empirical levels respectively. Methodological skills (“know-how”) are relatively standard, invariant across disciplines, and easily acquired through doctoral programs. However, theoretical skills (“know-what”) is considerably harder to master, requires years of observation and reflection, and are tacit skills that cannot be “taught” but rather learned though experience. All of the greatest scientists in the history of mankind, such as Galileo, Newton, Einstein, Neils Bohr, Adam Smith, Charles Darwin, and Herbert Simon, were master theoreticians, and they are remembered for the theories they postulated that transformed the course of science. Methodological skills are needed to be an ordinary researcher, but theoretical skills are needed to be an extraordinary researcher!

Scientific Method

In the preceding sections, we described science as knowledge acquired through a scientific method. So what exactly is the “scientific method”? Scientific method refers to a standardized set of techniques for building scientific knowledge, such as how to make valid observations, how to interpret results, and how to generalize those results. The scientific method allows researchers to independently and impartially test preexisting theories and prior findings, and subject them to open debate, modifications, or enhancements. The scientific method must satisfy four characteristics:

“theory”, even though psychoanalysis may have practical utility in treating certain types of ailments.

Any branch of inquiry that does not allow the scientific method to test its basic laws or theories cannot be called “science.” For instance, theology (the study of religion) is not science because theological ideas (such as the presence of God) cannot be tested by independent observers using a replicable, precise, falsifiable, and parsimonious method. Similarly, arts, music, literature, humanities, and law are also not considered science, even though they are creative and worthwhile endeavors in their own right.

The scientific method, as applied to social sciences, includes a variety of research approaches, tools, and techniques, such as qualitative and quantitative data, statistical analysis, experiments, field surveys, case research, and so forth. Most of this book is devoted to learning about these different methods. However, recognize that the scientific method operates primarily at the empirical level of research, i.e., how to make observations and analyze and interpret these observations. Very little of this method is directly pertinent to the theoretical level, which is really the more challenging part of scientific research.

Types of Scientific Research

Depending on the purpose of research, scientific research projects can be grouped into three types: exploratory, descriptive, and explanatory. Exploratory research is often conducted in new areas of inquiry, where the goals of the research are: (1) to scope out the magnitude or extent of a particular phenomenon, problem, or behavior, (2) to generate some initial ideas (or “hunches”) about that phenomenon, or (3) to test the feasibility of undertaking a more extensive study regarding that phenomenon. For instance, if the citizens of a country are generally dissatisfied with governmental policies regarding during an economic recession, exploratory research may be directed at measuring the extent of citizens’ dissatisfaction, understanding how such dissatisfaction is manifested, such as the frequency of public protests, and the presumed causes of such dissatisfaction, such as ineffective government policies in dealing with inflation, interest rates, unemployment, or higher taxes. Such research may include examination of publicly reported figures, such as estimates of economic indicators, such as gross domestic product (GDP), unemployment, and consumer price index, as archived by third-party sources, obtained through interviews of experts, eminent economists, or key government officials, and/or derived from studying historical examples of dealing with similar problems. This research may not lead to a very accurate understanding of the target problem, but may be worthwhile in scoping out the nature and extent of the problem and serve as a useful precursor to more in-depth research.

Descriptive research is directed at making careful observations and detailed documentation of a phenomenon of interest. These observations must be based on the scientific method (i.e., must be replicable, precise, etc.), and therefore, are more reliable than casual observations by untrained people. Examples of descriptive research are tabulation of demographic statistics by the United States Census Bureau or employment statistics by the Bureau of Labor, who use the same or similar instruments for estimating employment by sector or population growth by ethnicity over multiple employment surveys or censuses. If any changes are made to the measuring instruments, estimates are provided with and without the changed instrumentation to allow the readers to make a fair before-and-after comparison regarding population or employment trends. Other descriptive research may include chronicling ethnographic reports of gang activities among adolescent youth in urban populations, the persistence or evolution of religious, cultural, or ethnic practices in select communities, and the role of technologies such as Twitter and instant messaging in the spread of democracy movements in Middle Eastern countries.

Explanatory research seeks explanations of observed phenomena, problems, or behaviors. While descriptive research examines the what, where, and when of a phenomenon, explanatory research seeks answers to why and how types of questions. It attempts to “connect the dots” in research, by identifying causal factors and outcomes of the target phenomenon. Examples include understanding the reasons behind adolescent crime or gang violence, with the goal of prescribing strategies to overcome such societal ailments. Most academic or doctoral research belongs to the explanation category, though some amount of exploratory and/or descriptive research may also be needed during initial phases of academic research. Seeking explanations for observed events requires strong theoretical and interpretation skills, along with intuition, insights, and personal experience. Those who can do it well are also the most prized scientists in their disciplines.

History of Scientific Thought

Before closing this chapter, it may be interesting to go back in history and see how science has evolved over time and identify the key scientific minds in this evolution. Although instances of scientific progress have been documented over many centuries, the terms “science,” “scientists,” and the “scientific method” were coined only in the 19 th century. Prior to this time, science was viewed as a part of philosophy, and coexisted with other branches of philosophy such as logic, metaphysics, ethics, and aesthetics, although the boundaries between some of these branches were blurred.

The next major shift in scientific thought occurred during the 16 th century, when British philosopher Francis Bacon (1561-1626) suggested that knowledge can only be derived from observations in the real world. Based on this premise, Bacon emphasized knowledge acquisition as an empirical activity (rather than as a reasoning activity), and developed empiricism as an influential branch of philosophy. Bacon’s works led to the popularization of inductive methods of scientific inquiry, the development of the “scientific method” (originally called the “Baconian method”), consisting of systematic observation, measurement, and experimentation, and may have even sowed the seeds of atheism or the rejection of theological precepts as “unobservable.”

Empiricism continued to clash with rationalism throughout the Middle Ages, as philosophers sought the most effective way of gaining valid knowledge. French philosopher Rene Descartes sided with the rationalists, while British philosophers John Locke and David Hume sided with the empiricists. Other scientists, such as Galileo Galilei and Sir Issac Newton, attempted to fuse the two ideas into natural philosophy (the philosophy of nature), to focus specifically on understanding nature and the physical universe, which is considered to be the precursor of the natural sciences. Galileo (1564-1642) was perhaps the first to state that the laws of nature are mathematical, and contributed to the field of astronomy through an innovative combination of experimentation and mathematics.

In the early 20 th century, strong accounts of positivism were rejected by interpretive sociologists (antipositivists) belonging to the German idealism school of thought. Positivism was typically equated with quantitative research methods such as experiments and surveys and without any explicit philosophical commitments, while antipositivism employed qualitative methods such as unstructured interviews and participant observation. Even practitioners of positivism, such as American sociologist Paul Lazarsfield who pioneered large-scale survey research and statistical techniques for analyzing survey data, acknowledged potential problems of observer bias and structural limitations in positivist inquiry. In response, antipositivists emphasized that social actions must be studied though interpretive means based upon an understanding the meaning and purpose that individuals attach to their personal actions, which inspired Georg Simmel’s work on symbolic interactionism, Max Weber’s work on ideal types, and Edmund Husserl’s work on phenomenology.

In the mid-to-late 20 th century, both positivist and antipositivist schools of thought were subjected to criticisms and modifications. British philosopher Sir Karl Popper suggested that human knowledge is based not on unchallengeable, rock solid foundations, but rather on a set of tentative conjectures that can never be proven conclusively, but only disproven. Empirical evidence is the basis for disproving these conjectures or “theories.” This metatheoretical stance, called postpositivism (or postempiricism), amends positivism by suggesting that it is impossible to verify the truth although it is possible to reject false beliefs, though it retains the positivist notion of an objective truth and its emphasis on the scientific method.

What is scientific research

What is research? Depending on who you ask, you will likely get very different answers to this seemingly innocuous question. Some people will say that they routinely research different online websites to find the best place to buy goods or services they want. Television news channels supposedly conduct research in the form of viewer polls on topics of public interest such as forthcoming elections or government-funded projects. Undergraduate students research the Internet to find the information they need to complete assigned projects or term papers. Graduate students working on research projects for a professor may see research as collecting or analyzing data related to their project. Businesses and consultants research different potential solutions to remedy organizational problems such as a supply chain bottleneck or to identify customer purchase patterns. However, none of the above can be considered “scientific research” unless: (1) it contributes to a body of science, and (2) it follows the scientific method. This chapter will examine what these terms mean.

Science

What is science? To some, science refers to difficult high school or college-level courses such as physics, chemistry, and biology meant only for the brightest students. To others, science is a craft practiced by scientists in white coats using specialized equipment in their laboratories. Etymologically, the word “science” is derived from the Latin word scientia meaning knowledge. Science refers to a systematic and organized body of knowledge in any area of inquiry that is acquired using “the scientific method” (the scientific method is described further below). Science can be grouped into two broad categories: natural science and social science. Natural science is the science of naturally occurring objects or phenomena, such as light, objects, matter, earth, celestial bodies, or the human body. Natural sciences can be further classified into physical sciences, earth sciences, life sciences, and others. Physical sciences consist of disciplines such as physics (the science of physical objects), chemistry (the science of matter), and astronomy (the science of celestial objects). Earth sciences consist of disciplines such as geology (the science of the earth). Life sciences include disciplines such as biology (the science of human bodies) and botany (the science of plants). In contrast, social science is the science of people or collections of people, such as groups, firms, societies, or economies, and their individual or collective behaviors. Social sciences can be classified into disciplines such as psychology (the science of human behaviors), sociology (the science of social groups), and economics (the science of firms, markets, and economies).

The natural sciences are different from the social sciences in several respects. The natural sciences are very precise, accurate, deterministic, and independent of the person m aking the scientific observations. For instance, a scientific experiment in physics, such as measuring the speed of sound through a certain media or the refractive index of water, should always yield the exact same results, irrespective of the time or place of the experiment, or the person conducting the experiment. If two students conducting the same physics experiment obtain two different values of these physical properties, then it generally means that one or both of those students must be in error. However, the same cannot be said for the social sciences, which tend to be less accurate, deterministic, or unambiguous. For instance, if you measure a person’s happiness using a hypothetical instrument, you may find that the same person is more happy or less happy (or sad) on different days and sometimes, at different times on the same day. One’s happiness may vary depending on the news that person received that day or on the events that transpired earlier during that day. Furthermore, there is not a single instrument or metric that can accurately measure a person’s happiness. Hence, one instrument may calibrate a person as being “more happy” while a second instrument may find that the same person is “less happy” at the same instant in time. In other words, there is a high degree of measurement error in the social sciences and there is considerable uncertainty and little agreement on social science policy decisions. For instance, you will not find many disagreements among natural scientists on the speed of light or the speed of the earth around the sun, but you will find numerous disagreements among social scientists on how to solve a social problem such as reduce global terrorism or rescue an economy from a recession. Any student studying the social sciences must be cognizant of and comfortable with handling higher levels of ambiguity, uncertainty, and error that come with such sciences, which merely reflects the high variability of social objects.

Scientific Knowledge

The purpose of science is to create scientific knowledge. Scientific knowledge refers to a generalized body of laws and theories to explain a phenomenon or behavior of interest that are acquired using the scientific method. Laws are observed patterns of phenomena or behaviors, while theories are systematic explanations of the underlying phenomenon or behavior. For instance, in physics, the Newtonian Laws of Motion describe what happens when an object is in a state of rest or motion (Newton’s First Law), what force is needed to move a stationary object or stop a moving object (Newton’s Second Law), and what happens when two objects collide (Newton’s Third Law). Collectively, the three laws constitute the basis of classical mechanics – a theory of moving objects. Likewise, the theory of optics explains the properties of light and how it behaves in different media, electromagnetic theory explains the properties of electricity and how to generate it, quantum mechanics explains the properties of subatomic \particles, and thermodynamics explains the properties of energy and mechanical work. An introductory college level text book in physics will likely contain separate chapters devoted to each of these theories. Similar theories are also available in social sciences. For instance, cognitive dissonance theory in psychology explains how people react when their observations of an event is different from what they expected of that event, general deterrence theory explains why some people engage in improper or criminal behaviors, such as illegally download music or commit software piracy, and the theory of planned behavior explains how people make conscious reasoned choices in their everyday lives.

The goal of scientific research is to discover laws and postulate theories that can explain natural or social phenomena, or in other words, build scientific knowledge. It is important to understand that this knowledge may be imperfect or even quite far from the truth. Sometimes, there may not be a single universal truth, but rather an equilibrium of “multiple truths.” We must understand that the theories, upon which scientific knowledge is based, are only explanations of a particular phenomenon, as suggested by a scientist. As such, there may be good or poor explanations, depending on the extent to which those explanations fit well with reality, and consequently, there may be good or poor theories. The progress of science is marked by our progression over time from poorer theories to better theories, through better observations using more accurate instruments and more informed logical reasoning.

We arrive at scientific laws or theories through a process of logic and evidence. Logic (theory) and evidence (observations) are the two, and only two, pillars upon which scientific knowledge is based. In science, theories and observations are interrelated and cannot exist without each other. Theories provide meaning and significance to what we observe, and observations help validate or refine existing theory or construct new theory. Any other means of knowledge acquisition, such as faith or authority cannot be considered science.

Scientific Research

Given that theories and observations are the two pillars of science, scientific research operates at two levels: a theoretical level and an empirical level. The theoretical level is concerned with developing abstract concepts about a natural or social phenomenon and relationships between those concepts (i.e., build “theories”), while the empirical level is concerned with testing the theoretical concepts and relationships to see how well they reflect our observations of reality, with the goal of ultimately building better theories. Over time, a theory becomes more and more refined (i.e., fits the observed reality better), and the science gains maturity. Scientific research involves continually moving back and forth between theory and observations. Both theory and observations are essential components of scientific research. For instance, relying solely on observations for making inferences and ignoring theory is not considered valid scientific research.

It is important to understand that theory-building (inductive research) and theory-testing (deductive research) are both critical for the advancement of science. Elegant theories are not valuable if they do not match with reality. Likewise, mountains of data are also useless until they can contribute to the construction to meaningful theories. Rather than viewing these two processes in a circular relationship, as shown in Figure 1.1, perhaps they can be better viewed as a helix, with each iteration between theory and data contributing to better explanations of the phenomenon of interest and better theories. Though both inductive and deductive research are important for the advancement of science, it appears that inductive (theory-building) research is more valuable when there are few prior theories or explanations, while deductive (theory-testing) research is more productive when there are many competing theories of the same phenomenon and researchers are interested in knowing which theory works best and under what circumstances.

Figure 1.1. The Cycle of Research

Theory building and theory testing are particularly difficult in the social sciences, given the imprecise nature of the theoretical concepts, inadequate tools to measure them, and the presence of many unaccounted factors that can also influence the phenomenon of interest. It is also very difficult to refute theories that do not work. For instance, Karl Marx’s theory of communism as an effective means of economic production withstood for decades, before it was finally discredited as being inferior to capitalism in promoting economic growth and social welfare. Erstwhile communist economies like the Soviet Union and China eventually moved toward more capitalistic economies characterized by profit-maximizing private enterprises. However, the recent collapse of the mortgage and financial industries in the United States demonstrates that capitalism also has its flaws and is not as effective in fostering economic growth and social welfare as previously presumed. Unlike theories in the natural sciences, social science theories are rarely perfect, which provides numerous opportunities for researchers to improve those theories or build their own alternative theories.

Conducting scientific research, therefore, requires two sets of skills – theoretical and methodological – needed to operate in the theoretical and empirical levels respectively. Methodological skills (“know-how”) are relatively standard, invariant across disciplines, and easily acquired through doctoral programs. However, theoretical skills (“know-what”) is considerably harder to master, requires years of observation and reflection, and are tacit skills that cannot be “taught” but rather learned though experience. All of the greatest scientists in the history of mankind, such as Galileo, Newton, Einstein, Neils Bohr, Adam Smith, Charles Darwin, and Herbert Simon, were master theoreticians, and they are remembered for the theories they postulated that transformed the course of science. Methodological skills are needed to be an ordinary researcher, but theoretical skills are needed to be an extraordinary researcher!

Scientific Method

In the preceding sections, we described science as knowledge acquired through a scientific method. So what exactly is the “scientific method”? Scientific method refers to a standardized set of techniques for building scientific knowledge, such as how to make valid observations, how to interpret results, and how to generalize those results. The scientific method allows researchers to independently and impartially test preexisting theories and prior findings, and subject them to open debate, modifications, or enhancements. The scientific method must satisfy four characteristics:

“theory”, even though psychoanalysis may have practical utility in treating certain types of ailments.

Any branch of inquiry that does not allow the scientific method to test its basic laws or theories cannot be called “science.” For instance, theology (the study of religion) is not science because theological ideas (such as the presence of God) cannot be tested by independent observers using a replicable, precise, falsifiable, and parsimonious method. Similarly, arts, music, literature, humanities, and law are also not considered science, even though they are creative and worthwhile endeavors in their own right.

The scientific method, as applied to social sciences, includes a variety of research approaches, tools, and techniques, such as qualitative and quantitative data, statistical analysis, experiments, field surveys, case research, and so forth. Most of this book is devoted to learning about these different methods. However, recognize that the scientific method operates primarily at the empirical level of research, i.e., how to make observations and analyze and interpret these observations. Very little of this method is directly pertinent to the theoretical level, which is really the more challenging part of scientific research.

Types of Scientific Research

Depending on the purpose of research, scientific research projects can be grouped into three types: exploratory, descriptive, and explanatory. Exploratory research is often conducted in new areas of inquiry, where the goals of the research are: (1) to scope out the magnitude or extent of a particular phenomenon, problem, or behavior, (2) to generate some initial ideas (or “hunches”) about that phenomenon, or (3) to test the feasibility of undertaking a more extensive study regarding that phenomenon. For instance, if the citizens of a country are generally dissatisfied with governmental policies regarding during an economic recession, exploratory research may be directed at measuring the extent of citizens’ dissatisfaction, understanding how such dissatisfaction is manifested, such as the frequency of public protests, and the presumed causes of such dissatisfaction, such as ineffective government policies in dealing with inflation, interest rates, unemployment, or higher taxes. Such research may include examination of publicly reported figures, such as estimates of economic indicators, such as gross domestic product (GDP), unemployment, and consumer price index, as archived by third-party sources, obtained through interviews of experts, eminent economists, or key government officials, and/or derived from studying historical examples of dealing with similar problems. This research may not lead to a very accurate understanding of the target problem, but may be worthwhile in scoping out the nature and extent of the problem and serve as a useful precursor to more in-depth research.

Descriptive research is directed at making careful observations and detailed documentation of a phenomenon of interest. These observations must be based on the scientific method (i.e., must be replicable, precise, etc.), and therefore, are more reliable than casual observations by untrained people. Examples of descriptive research are tabulation of demographic statistics by the United States Census Bureau or employment statistics by the Bureau of Labor, who use the same or similar instruments for estimating employment by sector or population growth by ethnicity over multiple employment surveys or censuses. If any changes are made to the measuring instruments, estimates are provided with and without the changed instrumentation to allow the readers to make a fair before-and-after comparison regarding population or employment trends. Other descriptive research may include chronicling ethnographic reports of gang activities among adolescent youth in urban populations, the persistence or evolution of religious, cultural, or ethnic practices in select communities, and the role of technologies such as Twitter and instant messaging in the spread of democracy movements in Middle Eastern countries.

Explanatory research seeks explanations of observed phenomena, problems, or behaviors. While descriptive research examines the what, where, and when of a phenomenon, explanatory research seeks answers to why and how types of questions. It attempts to “connect the dots” in research, by identifying causal factors and outcomes of the target phenomenon. Examples include understanding the reasons behind adolescent crime or gang violence, with the goal of prescribing strategies to overcome such societal ailments. Most academic or doctoral research belongs to the explanation category, though some amount of exploratory and/or descriptive research may also be needed during initial phases of academic research. Seeking explanations for observed events requires strong theoretical and interpretation skills, along with intuition, insights, and personal experience. Those who can do it well are also the most prized scientists in their disciplines.

History of Scientific Thought

Before closing this chapter, it may be interesting to go back in history and see how science has evolved over time and identify the key scientific minds in this evolution. Although instances of scientific progress have been documented over many centuries, the terms “science,” “scientists,” and the “scientific method” were coined only in the 19 th century. Prior to this time, science was viewed as a part of philosophy, and coexisted with other branches of philosophy such as logic, metaphysics, ethics, and aesthetics, although the boundaries between some of these branches were blurred.

The next major shift in scientific thought occurred during the 16 th century, when British philosopher Francis Bacon (1561-1626) suggested that knowledge can only be derived from observations in the real world. Based on this premise, Bacon emphasized knowledge acquisition as an empirical activity (rather than as a reasoning activity), and developed empiricism as an influential branch of philosophy. Bacon’s works led to the popularization of inductive methods of scientific inquiry, the development of the “scientific method” (originally called the “Baconian method”), consisting of systematic observation, measurement, and experimentation, and may have even sowed the seeds of atheism or the rejection of theological precepts as “unobservable.”

Empiricism continued to clash with rationalism throughout the Middle Ages, as philosophers sought the most effective way of gaining valid knowledge. French philosopher Rene Descartes sided with the rationalists, while British philosophers John Locke and David Hume sided with the empiricists. Other scientists, such as Galileo Galilei and Sir Issac Newton, attempted to fuse the two ideas into natural philosophy (the philosophy of nature), to focus specifically on understanding nature and the physical universe, which is considered to be the precursor of the natural sciences. Galileo (1564-1642) was perhaps the first to state that the laws of nature are mathematical, and contributed to the field of astronomy through an innovative combination of experimentation and mathematics.

In the early 20 th century, strong accounts of positivism were rejected by interpretive sociologists (antipositivists) belonging to the German idealism school of thought. Positivism was typically equated with quantitative research methods such as experiments and surveys and without any explicit philosophical commitments, while antipositivism employed qualitative methods such as unstructured interviews and participant observation. Even practitioners of positivism, such as American sociologist Paul Lazarsfield who pioneered large-scale survey research and statistical techniques for analyzing survey data, acknowledged potential problems of observer bias and structural limitations in positivist inquiry. In response, antipositivists emphasized that social actions must be studied though interpretive means based upon an understanding the meaning and purpose that individuals attach to their personal actions, which inspired Georg Simmel’s work on symbolic interactionism, Max Weber’s work on ideal types, and Edmund Husserl’s work on phenomenology.

In the mid-to-late 20 th century, both positivist and antipositivist schools of thought were subjected to criticisms and modifications. British philosopher Sir Karl Popper suggested that human knowledge is based not on unchallengeable, rock solid foundations, but rather on a set of tentative conjectures that can never be proven conclusively, but only disproven. Empirical evidence is the basis for disproving these conjectures or “theories.” This metatheoretical stance, called postpositivism (or postempiricism), amends positivism by suggesting that it is impossible to verify the truth although it is possible to reject false beliefs, though it retains the positivist notion of an objective truth and its emphasis on the scientific method.

What is Research: Definition, Methods, Types & Examples

What is Research?

Definition: Research is defined as careful consideration of study regarding a particular concern or problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”

Research is conducted with a purpose to:

What are the characteristics of research?

What is the purpose of research?

There are three main purposes:

Here is a comparative analysis for better understanding:

Research begins by asking the right questions and choosing an appropriate method to investigate the problem. After collecting answers to your questions, you can analyze the findings or observations to draw reasonable conclusions.

When it comes to customers and market studies, the more thorough your questions, the better the analysis. You get essential insights into brand perception and product needs by thoroughly collecting customer data through surveys and questionnaires. You can use this data to make smart decisions about your marketing strategies to position your business effectively.

To be able to make sense of your research and get insights faster, it helps to use a research repository as a single source of truth in your organization and to manage your research data in one centralized repository.

Types of research methods and example

Both methods have distinctive properties and data collection methods.

Qualitative research is a method that collects data using conversational methods, usually open-ended questions. The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way.

Types of qualitative methods include:

Quantitative methods deal with numbers and measurable forms. It uses a systematic way of investigating events or data. It answers questions to justify relationships with measurable variables to either explain, predict, or control a phenomenon.

Types of quantitative methods include:

Remember, research is only valuable and useful when it is valid, accurate, and reliable. Incorrect results can lead to customer churn and a decrease in sales.

It is essential to ensure that your data is:

8 tips for conducting accurate research

Review your goals before making any conclusions about your research. Keep in mind how the process you have completed and the data you have gathered help answer your questions. Ask yourself if what your analysis revealed facilitates the identification of your conclusions and recommendations.

Research: Definition, Characteristics, Goals, Approaches

Research is an original and systematic investigation undertaken to increase existing knowledge and understanding of the unknown to establish facts and principles. Some people consider research as a voyage of discovery of new knowledge.

It comprises the creation of ideas and the generation of new knowledge that leads to new and improved insights and the development of new materials, devices, products, and processes. It should have the potentials to produce results that are sufficiently relevant to increase and synthesize existing knowledge or correcting and integrating previous knowledge.

Good reflective research produces theories and hypotheses and benefits any intellectual attempt to analyze facts and phenomena.

The word ‘research’ perhaps originates from the old French word “recerchier” that meant to ‘search again.’ It implicitly assumes that the earlier search was not exhaustive and complete, and hence a repeated search is called for.

In practice, the term ‘research’ refers to a scientific process of generating an unexplored horizon of knowledge, aiming at discovering or establishing facts, solving a problem, and reaching a decision. Keeping the above points in view, we arrive at the following definition of research:

Research Definition

Research is a scientific approach of answering a research question, solving a research problem, or generating new knowledge through a systematic and orderly collection, organization, and analysis of data with the ultimate goal of making the findings of research useful in decision-making.

When do we call a research scientific? Any research endeavor is said to be scientific if

The chief characteristic which distinguishes the scientific method from other methods of acquiring knowledge is that scientists seek to let reality speak for itself, supporting a theory when a theory’s predictions are confirmed and challenging a theory when its predictions prove false.

Scientific research has multidimensional functions, characteristics, and objectives.

Keeping these issues in view, we assert that research in any field or discipline:

Characteristics of Research

Keeping this in mind that research in any field of inquiry is undertaken to provide information to support decision-making in its respective area, we summarize some desirable characteristics of research:

3 Basic Operations of Research

Scientific research in any field of inquiry involves three basic operations:

Data collection refers to observing, measuring, and recording data or information.

Data analysis, on the other hand, refers to arranging and organizing the collected data so that we may be able to find out what their significance is and generalize about them.

Report writing is the ultimate step of the study. Its purpose is to convey the information contained in it to the readers or audience.

If you note down, for example, the reading habit of newspapers of a group of residents in a community, that would be your data collection.

If you then divide these residents, say, into three categories, ‘regular,’ ‘occasional’ and ‘never,’ you have performed a simple data analysis. Your findings may now be presented in a report form.

A reader of your report comes to know what percentage of the community people never read any newspaper and so on.

Here are some examples that demonstrate what research is:

In the above examples, all are doing research, whether the instrument is an electronic microscope, hospital records, a microcomputer, a questionnaire, or a checklist.

Research Motivation – What makes one motivated to do research?

A person may be motivated to undertake research activities because

One might research ensuring

At the individual level, the results of the research are used by many:

The above activities are all outcomes of the research.

All involved in the above processes are being benefited from the results of research. There is hardly any action in everyday life that does not depend upon previous research.

Research in any field of inquiry provides us with the knowledge and skills we need to solve the problems and meet the challenges of a fast-paced decision-making environment.

Desirable Qualities of Research

Good research is one that generates dependable data. It is conducted by professionals and can be used reliably for decision making.

It is thus of crucial importance that research should be made acceptable to the audience for which research should possess some desirable qualities in terms of its;

We enumerate below a few qualities that good research should possess.

Purpose clearly defined

Good research must have its purposes clearly and unambiguously defined.

The problem involved or the decision to be made should be sharply delineated as clearly as possible to demonstrate the credibility of the research.

Research process detailed

The research procedures used should be described in sufficient detail to permit other researchers to repeat the research at a later date.

Failure to do so makes it difficult or impossible to estimate the validity and reliability of the results. This weakens the confidence of the readers.

Any recommendations made from such research justifiably get little attention from the policymakers and implementation.

Research design planned

The procedural design of the research should be carefully planned to yield results that are as objective as possible.

In doing so, care must be taken so that the representativeness of the sample is ensured, and relevant literature has been thoroughly searched, experimental controls, whenever necessary, have been followed, the personal bias in selecting and recording data have been minimized.

Ethical issues considered

A research design should always safeguard against causing mental and physical harm not only to the participants but also to those who belong to their organizations.

Careful consideration must also be given to research situations when there is a possibility for exploitation, invasion of privacy, and loss of dignity of all those who are involved in the study.

Limitations revealed

The researcher should report with complete honesty and frankness any flaws in procedural design; he followed and provided estimates of their effects on the findings.

This enhances the confidence of the readers and finally makes the report acceptable to the audience. One can legitimately question the value of research where no limitations are reported.

Adequate analysis ensured

Adequate analysis reveals the significance of the data and helps the researcher to check the reliability and validity of his estimates.

Data should, therefore, be analyzed with proper statistical rigor to assist the researcher in reaching firm conclusions.

When statistical methods have been employed, the probability of error should be estimated, and criteria of statistical significance applied.

Findings unambiguously presented

The presentation of the results should be comprehensive, easily understood by the readers, and organized so that the readers can readily locate the critical and central findings.

Conclusions and recommendations justified.

Proper research always specifies the conditions under which the research conclusions seem to be valid.

It is therefore of importance that any conclusions drawn and recommendations made should be solely based on the findings of the study.

No inferences or generalizations should be made beyond the data. If this were not followed, the objectivity of the research would tend to decrease, resulting in confidence in the findings.

The researcher’s experiences reflected.

If the researcher is experienced, has a good reputation in research, and is a person of integrity, his report is likely to be highly valued. The policymakers feel confident in implementing the recommendation made in such reports.

Goals of Research

The primary goal or purpose of research in any field of inquiry; is to add to what is known about the phenomenon under investigation through the application of scientific methods.

Though each research has its own specific goals, yet we may enumerate the following 4 broad goals of scientific research:

The link between the 4 goals of research and the questions raised in reaching these goals.

Let’s try to understand the 4 goals of the research.

Exploration and Explorative Research

Exploration is finding out about some previously unexamined phenomenon. In other words, an explorative study structures and identifies new problems.

The explorative study aims at gaining familiarity with a phenomenon or to achieve new insights into it.

Exploration is particularly useful when researchers lack a clear idea of the problems they meet during their study.

Through exploration, researchers attempt to

Exploration is achieved through what we call exploratory research.

The end of an explorative study comes when the researchers are convinced that they have established the major dimensions of the research task.

Description and Descriptive Research

Many research activities consist of gathering information on some topic of interest. The description refers to these data-based information-gathering activities. Descriptive studies portray precisely the characteristics of a particular individual, situation, or group.

Here we attempt to describe situations and events through studies, which we refer to as descriptive research.

Such research is undertaken when much is known about the problem under investigation.

Descriptive studies try to discover answers to the questions who, what, when, where, and sometimes how.

Such research studies may involve the collection of data and the creation of distribution of the number of times the researcher observes a single event or characteristic, known as a research variable.

A descriptive study may also involve the interaction of two or more variables and attempts to observe if there is any relationship between the variables under investigation.

Research that examines such a relationship is sometimes called correlational study. It is correlational because it attempts to relate (i.e., co-relate) two or more variables.

A descriptive study may be feasible to answer the questions of the following types:

Although the data description in descriptive research is factual, accurate, and systematic, the research cannot describe what caused a situation.

Thus, descriptive research cannot be used to create a causal relationship, where one variable affects another.

In other words, descriptive research can be said to have a low requirement for internal validity. In sum, descriptive research deals with everything that can be counted and studied.

But there are always restrictions on that. All research must have an impact on the lives of the people around us.

For example, finding the most frequent disease that affects the people of a community falls under descriptive research.

But the readers of the research will have the hunch to know why this has happened, and what to do to prevent that disease so that more people will live a healthy life.

It dictates that we need a causal explanation of the situation under reference and hence a causal study vis-a-vis causal research.

Causal Explanation and Causal Research

Explanation reveals why and how something happens.

An explanatory study goes beyond description and attempts to establish a cause-and-effect relationship between variables. It explains the reason for the phenomenon that the descriptive study observed.

Thus if a researcher finds that communities having larger family size have higher child death or that smoking is correlated with lung cancer, he is performing a descriptive study.

If he is explaining why it is so and tries to establish a cause-and-effect relationship, he is performing explanatory research or causal research. The researcher uses theories or at-least hypotheses to account for the factors that caused a certain phenomenon to occur.

Look at the following examples that fit causal studies:

Prediction and Predictive Research

Prediction seeks to answer: when and in what situations the event will occur, if we can provide a plausible explanation for the event in question.

The precise nature of the relationship between explanation and prediction, however, has been a subject of debate.

One view is that explanation and prediction are the same phenomena except that prediction precedes the event while the explanation takes place after the event has occurred.

Another view is that explanation and prediction are fundamentally different processes.

We need not be concerned with this debate here but can simply state that in addition to being able to explain an event after it has occurred, we would also be able to predict when the event will occur.

Research Approaches

There are two main approaches to doing research.

The first is the basic approach, which mostly pertains to academic research. Many people view this as pure research or fundamental research.

The research implemented through the second approach is variously known as applied research, action research, operations research, or a contract research approach.

Also, the third category of research, called evaluative research, is of importance in many applications. All these approaches have different purposes which influence the nature of the respective research.

Lastly, precautions in research are required for thorough research.

So, 4 research approaches are;

Areas of Research

The most important fields of research, among others, are;

Precautions in Research

Whether a researcher is doing applied or basic research or research of any other form, he or she must take necessary precautions to ensure that the research he or she is doing is relevant, timely, efficient, accurate, and ethical.

The research is considered relevant if it anticipates the kinds of information that will be required by decision-makers, scientists, or policymakers.

Timely research is completed in time to influence decisions.