What social media websites people spend time on

23 Reasons Why People Spend More Time on Social Media

From Twitter to Facebook and LinkedIn to Instagram, people are sharing their more of their lives online than ever before. Why people spent more time at social media websites than other websites is far from a mystery, however. Here are 23 reasons why people spend more time at social media when they are online:

1. Mobile Technology
Everyone seems to have a smartphone, and smart phones come with applications. With the Facebook app on your home screen, why wouldn’t you check on your friends?

3. News Outlet
Some people never get on news websites or watch the news on TV. Thanks to article sharing, now they never have to! A scroll down your Facebook news feed will update you on the most important world events.

4. Networking
Social media makes it easy to connect with people who have more clout than you do. Whether they have more Instagram followers, own a business, play in a super sweet band, or hold a public office, social media makes it easier than ever to connect with celebrities of every level.

5. Sharing Ideas
Social media allows for collaboration like never before. People in different countries can work together on a concept and make it into a reality without ever meeting up!

6. Keeping In Touch
The hardest thing about moving away is leaving friends behind. The ability to check on your old friends with ease is surely part of the reason why people spent more time at social media websites recently.

8. Popularity
Ever post something and immediately gotten a bunch of likes? Suddenly, you feel Internet-popular which is the newest form of celebrity status.

10. Feeling Good About Yourself
Posting an adorable picture of you and your boyfriend and receiving lots of sappy comments makes us feel validated.

11. Employment Opportunities
A lot of people post about job openings on their social media accounts, turning job hunting into leaving the right comment.

12. Online Communities
People like to feel that they are a part of something. Social media creates little communities of like-minded people. Hello, fandoms.

13. Comparison
«What ever happened to that jerk from high school? Bet he’s not doing so well now. Ha! Look! He works there?!»

14. Easy Distraction
The power to avoid studying or unexciting job assignments is in your phone. Spreadsheet or Instagram? Biology or Facebook? Is there really a contest?

15. Online Dating
Social media lets us know when it’s time to be dating/engaged/married by plastering our friends’ happiness in our face. Then it gives us the opportunity to meet other singles. We can look at his profile picture, check her relationship status, get an idea of their personality and ask them out all on one page.

16. Unlimited Access
You do not have to pay to be on social media websites. Unlimited pages are part of why people spent more time at social media sites than other sites. And you can stalk your ex.

17. New Relationships
Making new friends doesn’t have to be awkward anymore! Just moved to a new place? Create a Facebook event for your housewarming party and invite all your new Facebook friends.

18. Personal Outlet
Angry tweets, vague Facebook posts and depressing Instagram captions are all ways of virtual venting. It’s a high accessible way to release our feelings without consequences.

19. Customer Service
Ever been disappointed with a product? What is easier: A) Calling and asking to speak to the manager, or, B) Writing on the company’s Facebook wall? It may be passive aggressive but it’s low-risk, easy and a component to why people spent more time at social media than calling the offending company directly.

20. Entertainment
Everyone wants to follow the accounts of funny people. Status updates about embarrassing moments are also winners. Social media provides endless entertainment for the bored or procrastinating.

21. Distancing Unwanted Relationships
Now we can block our crazy aunt from chatting us but remain Facebook friends. No one was offended and we dodged a bullet.

22. Manipulated Reputation
Through social media we have the opportunity to create our own online personas. We do not have to share the parts of us we don’t like. We can carefully craft an online presence that portrays us in ways we think are ideal.

23. Expressing Opinions
Social media allows for us to try out different opinions and see which ideas we prefer.

How Much Time Do People Spend on Social Media in 2022?

Updated · Jun 02, 2022

This page may contain links to our partners’ products and services, which allows us to keep our website sustainable. Тechjury.net may receive a compensation when you sign up and / or purchase a product or a service using our links. As an Amazon Associate we earn commissions from qualified purchases. This comes at no extra cost to you. On the contrary, these partnerships often allow us to give you discounts and lower prices. However, all opinions expressed on our site are solely ours, and this content is in no way provided or influenced by any of our partners.

Social media is an inseparable part of our everyday lives. It is always there, from the moment we wake up until we fall asleep with our phone in hand.

But how much time do people spend on social media?

And which apps get the most attention?

The answer to the latter is probably obvious to anyone with an online presence. Apps like Facebook, Twitter, Instagram, YouTube, WhatsApp, and Facebook Messenger have become almost synonymous with the term “social media”.

To put things in perspective, let’s take a look at some of the most impressive stats:

Impressive, considering there are 3.196 billion people actively using social networks.

What’s more, the internet user of today spends those 2 hours and 33 minutes socializing online mostly on the six most popular platforms.

According to GlobalWebIndex, Philippines residents lead the way with 3 hours and 57 minutes a day on social media channels. The second place goes to Brazilians with 3 hours and 39 minutes. Last are the Japanese with only 48 minutes of social media time.

Between April and September, 83% of all internet users were engaged with social media. And only 24% of those find it has a positive effect on their work.

Such a vast topic is perfect for a TechJury piece, so I dug out some details to tie each social media site or app with accurate daily numbers.

But first, let’s kick it off with some statistics about time spent on social media in 2022.

How Much Time Do People Spend on Social Media 2022?

So, just how much time are users spending on social media in 2022?

We have put together some of the most amazing and up-to-date time spent on social media stats. Read on!

1. The average internet user spent 2 hours, 24 minutes daily on social media.

(Source: We Are Social)

2. Facebook users spent 38 minutes per day on the platform in 2020.

(Source: Social Media Today)

People are spending less and less time on Facebook. Statistics on the average time spent on social media in 2020 show that the younger generation has turned their focus to other social media. Apps like TikTok and Instagram will become GenZ’s favorites in the years to come. On top of that, Facebook has lost 15 million users since 2017.

In 2017, the average Facebook time was 41 minutes. Fast-forward to 2018 and that number had declined to 38 minutes, only to rise again to 58 minutes in 2019.

3. 50.1% of the time spent on mobile is done using social media apps.

(Source: We Are Social)

The world’s population is 7.75 billion, of which 5.19 billion are mobile phone users. In 2020, the global active internet users were 4.57 billion, with 4.2 billion of them being unique mobile internet users. In all, mobile has become a crucial part of how we live daily. Time spent on social media statistics for 2021 reveal that we are spending an average of 3 hours 40 minutes on mobile daily.

4. YouTube users spend an average of 11m 24s daily on the platform.

5. TikTok users spend an average of 45 minutes daily using the app.

(Source: Fast Company)

TikTok has been one of the most outstanding breakthrough inventions in recent years. Since its launch in 2017, Data Reportal reports that the platform has garnered 800 million active users and accumulated over 1.5 billion downloads in the process. It is ranked as the seventh most downloaded app in the last decade. TikTok’s primary market is the Gen Zers, but its user base spread across all age groups. Time spent on social media stats reveal that in 2018, users were spending an average of 52 minutes on TikTok daily, but there has been a slight decline in that figure in 2022.

6. An average user opens the WhatsApp app 23-25 times daily.

WhatsApp tied with YouTube as the second most popular social media app after Facebook in 2020. You can find WhatsApp on almost all smartphones worldwide. Currently, 65 billion messages are sent daily on the WhatsApp platform, which is a significant increase from the 43 billion daily messages recorded in 2017.

7. Users spend an average of 30 minutes per day on Snapchat.

Snapchat is a multimedia messaging app. It currently has a user base of over 265 million daily active users and is one of the most preferred social platforms for younger generations. Its most significant market is in America, where the app has over 46 million monthly active users and is the most preferred app for 53% of internet users aged 15 to 25 years.

8. Instagram users are spending an average of 28 minutes on the platform daily.

Impressive stats, right?

Now we’ll dive deeper into each of the platforms.

9. Instagram has the 4th most users of any mobile app.

This makes sense, as Instagram is primarily a mobile platform.

According to time spent on social media stats, Facebook ranks first, WhatsApp second, and Facebook Messenger third.

10. 90% of the U.S. population is familiar with Twitter.

The average person in the US knows about Twitter, even if they don’t personally use it.

In comparison, 95% said they are aware of Facebook, and 91% know Instagram.

Time Spent on Facebook

As of January 2021, 4.2 billion people use social media, and 2.80 billion of them are active Facebook users.

Facebook is the biggest social media platform and is mainly used for networking. However, media watching has always been a part of the social networking site – be it uploading a photo or streaming a video, we still spend a lot of time on the site.

A 2021 research shows that US citizens (aged 18+) spend 33 minutes per day on Facebook. It usually consists of one longer visit and lots of shorter ones.

In comparison, as of 2018, the average time spent on the mobile Facebook app was around 58 minutes a day.

This doesn’t come as a surprise, as 98.3% of all Facebook visitors access it through mobile devices. The network is a big part of why the daily average time spent on a phone gets higher every year. Scrolling through your newsfeed has become possible virtually anywhere. There are even 10 million active accounts on feature phones.

In comparison, only 1.7% of users check Facebook from a laptop or a PC exclusively.

Android and iOS users can check how much time they spend on the network with the “Your Time on Facebook” app. You can find it under the Settings and Privacy tab.

It can also tell you if you spend more time than your peers there. It is there to remind you there’s life beyond Facebook.

Time Spent on YouTube

YouTube maintains a solid second place in the “most used social media” category.

79% of all internet users own a YouTube account (Facebook sitting at 85%). However, the video and streaming platform has the most active users – 86% of all people on the web visit it actively.

The majority of them point out entertainment as their main reason to visit the site.

In other news, Futuresource Consulting showed some interesting points regarding UK users aged 3-16. According to them, over 10% of them watch more than three hours of YouTube videos daily.

In addition, Digital Marketing research from 2020 shows the average person spends 11 minutes and 24 seconds a day on YouTube.

This is a significant fall from 38 minutes a day in 2017.

We can only hope for better results in the years to come.

Additionally, statistics also show users prefer to watch YouTube videos on their smartphone or tablet – those account for 70% of all YouTube views. To back that claim, YouTube stated their 1.8 billion users spend an average of one hour a day watching videos on their mobile devices in 2018.

In August 2018, the video giant allowed users to track how much time they spend on the platform each day. Anyone can check it for themselves.

Messenger – Time Spent on Social Media Statistics

58% of people in North America use social media to stay connected to their friends and close ones, according to a GlobalWebIndex graph.

It doesn’t come as a surprise, then, to see Messenger and WhatsApp having such a high usage rate. The former hosts the accounts of 72% of all internet users, while the latter has this figure at 66%.

There is an obvious explanation for why that is. Humans are social creatures and, as such, we need connection. With the rise of the smartphone (and the tablet), reaching out to another human being is 1-2 taps away. These apps’ business model is based on an innate human desire, which is why it works so well.

Therefore, we can reasonably expect the average time spent on social media to rise further.

Regardless, things are looking up for Facebook Messenger as well. An eMarketer article suggests an 11.8 million US user growth for the app in the next four years. This would mean a staggering 138.1 million users will access the app in the US alone by 2022.

Naturally, users access Messenger mainly on mobile, with a small percentage using only the desktop app. Some even use it from their Apple Watch.

How Much Time Do People Spend on Social Media With WhatsApp?

While Messenger used to have more users than WhatsApp, that has changed in recent years. WhatsApp has over 2 billion monthly active users across the globe!

ExpandedRamblings estimates 2 billion minutes worth of calls is conducted daily in WhatsApp. No surprise there, considering it is the top messaging app in 180 countries.

In 2016, United States users spent an average social media time of 28.4 minutes a day on WhatsApp. The total user base back then was 18.8 million. As of 2020, there were about 74 million users in the US alone and this figure is projected to grow to 85.8 million users in 2023.

If you’ve ever asked yourself “how much time do we spend on social media”, well – the figures are astounding. They don’t show any sign of slowing down either – social media usage (and WhatsApp’s in particular) will only grow in the future.

Granted – Kik, WeChat, and Kakao boast better engagement in terms of minutes in the US, yet WhatsApp already seems like the inevitable leader among the messaging services.

Current user engagement is not the best metric that can predict how the service will grow in the future. It’s relatively easier to optimize user experience compared to attracting said users in the first place. Arguably then, the number of people using an app is a better litmus test. With WhatsApp being the undisputed champion in this category, chances are it will continue to grow with impressive steps.

Instagram – Average Time Spend on Social Media per Day

In 2018, Instagram surpassed 1 billion users worldwide. Today, that number sits at 1.22 billion.

More than that, 11.01% of the people that actively use the internet have a registered Instagram account.

However, Instagram stats from May 2020 shed light on the astonishing app progress. Average time spent on social media stats shows that the average adult Instagram users spent 30 minutes per day on the platform.

When it comes to time spent on the internet, statistics paint a vivid picture, don’t they?

You can compare this to In January 2019 stats that showed that the daily usage on Instagram averaged at 15 minutes, according to SocialPilot. Keep in mind this was an average for all users, not just the active ones.

Instagram is mainly used for entertainment, but it already has solid messaging features. That doesn’t necessarily mean it will try to go after WhatsApp’s market. Still, it’s one more reason for users to spend more time on the platform. I’m sure that’s what their CEO thinks as well.

How Much Time Do People Spend on Social Media – Twitter

3% of teens in the US name Twitter as their most-used social network. As of January 2021, there are 187 million monetizable daily active users on the platform. This impressive figure consists of 68.5% male users and 31.5% female users. In addition, time spent on social media by age statistics shows that the largest demographic are those aged between 24 and 35s.

A recent survey shares that Twitter users only set aside 3:39 minutes per session. Most visits are done via mobile (80%), while solely desktop usage is about 20%.

In addition, three-quarters of Twitter visitors claim to use the platform to check the news. In a sense, we can say this social media focuses on adult users as a main demographic.

Conclusion

Social media platforms offer an ever-wider variety of things to do.

Be it to check on your friends, fill up free time, stalk your ex, become famous, or find the right outfit for a return to the real world.

Social media has a powerful influence on our daily activities as well. It can affect what we buy, what we like and dislike, and which places we choose to visit. This simple networking concept is arguably just a front for a robust marketing machine running in the background.

“How much time do people spend on social media?” then becomes important in terms of revenue as well.

Brands are aware that social media can make or break their business, and they are using it any way they can.

The Top Social Networking Sites People Are Using

Are you using a dying social media network?

Editor’s Note For Parents: Always educate yourself and children on the potential dangers of social media. Learn how to monitor your child’s activities online (on smartphones, too!), block access to websites or disable a webcam if you are concerned about your child having access to these and other similar sites.

The world’s most popular social networking sites certainly have changed over the years, and they’ll undoubtedly continue to change as time moves forward. Old social networks will die, popular ones will stick around as they’re forced to evolve, and brand new ones will appear (just watch out for fake news sites!)

We’ve moved on from the days of MySpace to a social media era now dominated by Facebook and all sorts of other social mobile apps. A lot of kids even admit to using Snapchat the most, suggesting that it could be the future of where social networking is headed.

So, what’s everyone using right now? Have a look through the updated roundup of social networks below to see which ones are currently the trendiest.

Facebook

Brendan O’Sullivan / Photolibrary / Getty Images

Easy to find long-lost friends.

Join interesting groups and pages.

Difficult to keep up with updates.

Complicated to adjust privacy settings.

Most of us already know that Facebook is the top social network on the web. It’s a thriving beast of a social networking site on the web with about 2 billion monthly active users and more than one billion that log on daily (according to Facebook itself).

Statista shows that Facebook Messenger, with tons of cool features, is the second most popular messaging app behind WhatsApp. People use Facebook individually and by joining or setting up groups.

After failing to acquire Snapchat in 2013, Facebook acquired WhatsApp in 2014 so that it could be the one that was on top of instant messaging.

Twitter

Peter Dazeley / Getty Images

Very large community.

Get updates from major brands.

Integrates with third party services.

Can feel disorganized.

Not easy to find specific people.

Difficult to develop followers.

Twitter is known as the real-time, public microblogging network where news breaks first. Most users love it for its short message limit (now 280 characters) and unfiltered feed that showed them absolutely everything in the form of tweets.

Twitter has changed dramatically over the years, and today it’s criticized a lot for going the way of looking and functioning almost exactly like Facebook. Besides Twitter Card integration, which now makes it easy to share all sorts of multimedia content in tweets, you can expect to see algorithmic timelines coming to Twitter as well.

17 Most Popular Social Media Platforms In 2021

Since the first mailing tool was born in 1971, the world has over 150 large and small social networks so far, some of which are universally beloved, such as Facebook, Youtube, and Twitter. Some operate within a country or group of people, like Weibo for Chinese people, Orkut, popular in South America, Cyworld in Korea, Mixi in Japan.

In many people’s daily lives and habits, social media has become an indispensable part of their routines and an essential component of the current economic climate.

Despite the fact that the history and characteristics of social media network platforms have received little attention, it is critical to be familiar with these aspects and find out what platform is suitable for you. So let’s take a look at our list of 17 most popular social media platforms in 2021 and discover what social media has the most users.

Table of contents

Maybe you might want to see these trending articles:

1. Facebook – 2797 million users

Is Facebook still popular? Facebook was founded by Mark Zuckerberg in 2004 while he was attending Harvard University. It was initially designed for college students. However, Facebook became available to anyone who had an email address in 2006. With more than 1 billion users worldwide, Facebook is widely known as the world’s most popular social media platform.

Facebook is a website where users sign up for free accounts to connect online with friends, colleagues, or individuals they don’t know. This enables users to exchange images, music, movies, and articles with whichever individuals they like, as well as their own ideas and views.

Apart from that, Facebook is a platform where individuals may update their profiles, express their worries and emotions, and tell their friends about these updates and thoughts.

Moreover, it is also a valuable tool for your entertainment because it provides a great number of hilarious films. Plus, there are a host of interesting games on this platform for you to play.

The website is also an excellent location for doing commerce and buying and selling. Facebook is currently expanding and gaining numerous users. This is the area where companies may sell their goods in the Marketplace.

Nine facts about Facebook that most people aren’t aware of:

2. Youtube – 2291 million users

YouTube is a video-sharing website that allows users to view, share, and discuss videos. You can access the video service on PCs, laptops, tablets, and mobile phones. You may even make your own clips and post them to enjoy with others.

YouTube’s main features enable users to search for and view videos. Accordingly, you can establish a personal channel, post and share other videos, or subscribe and follow other channels, as well as building playlists for videos and group videos.

In addition, YouTube includes tools that allow you to advertise your videos to those interested in them, with consumers targeted by demographics, themes, or hobbies.

You may decide where your ad will be shown, what format, and even how much you will pay per view (if you want to boost the prominence of your ad over your competitors).

8 YouTube statistics and figures that inform your marketing plan for 2021:

3. WhatsApp – 2000 million users

WhatsApp was founded in February 2009, then owned by Facebook. Among more than 2 billion active users, WhatsApp is particularly popular with friends and family who reside and wish to keep in contact in various countries. In addition, WhatsApp may have a fine reputation in US messaging software. Still, it is an essential part of daily life in many areas of the world.

The application WhatsApp is free and cross-platform. You can call, text, and chat completely free as long as you connect to the Internet. This is also the reason why Whatsapp has attracted millions of users. Moreover, it is an app that will automatically backup your messages periodically or do this yourself.

When using this platform, if you chat with someone quite often, you can create a shortcut to search for that person’s messages quickly. Moreover, your contacts will show this person at the top of the application to help you search and chat more smoothly.

The unique feature of WhatsApp is message statistics. It can make statistics of the day for you with whom you are chatting a lot, which groups are active with a specific number of messages.

WhatsApp makes it easier for you to find someone’s location with location sharing, which helps users find it quickly and saves time.

Here are some impressive facts you probably did not know about WhatsApp:

4. Facebook Messenger – 1300 million users

Facebook Messenger, or Messenger, is a Facebook instant messaging application based on the MQTT protocol – a global social network protocol used to transport messages between devices, first released in 2011 by Facebook.

Messenger was originally just a Facebook Chat feature but was later split into a separate application and has become one of the most used social media apps. It allows users to transmit messages using characters, images, and voices and works on many social media platforms by users, such as websites, phones, and computers.

On September 30, 2020, Facebook announced plans to bring Messenger into sync with Instagram’s DMs. This means that the chatbox on these two applications is the same and has similar features. Furthermore, this synchronization is based on the user experience of Facebook and Instagram themselves, making it easy to connect with friends on the two applications.

Some of the main features of Facebook Messenger that can be mentioned are messaging, calling (voice and video calls) to friends. In addition, you can reply to messages, forward messages between chat boxes, drop emoticons for messages, or choose themes, colors, and nicknames right in the chatbox.

Furthermore, you can also take photos and record videos with many creative and unique effects. Or you can watch movies, music videos, and TV shows through a group video chat with friends. Facebook Messenger features message security with a built-in app lock with fingerprint unlock and Face ID, and there’s a version of Messenger Kids specifically for kids.

In the US, you can transfer money right into the chatbox with PayPal and connect with businesses to shop. Additionally, it provides some special chat features, such as chatting with strangers and secret messages.

Check out these interesting Facebook Messenger – social networking statistics:

5. Instagram – 1287 million users

In 2010, Instagram was founded by Kevin Systrom and Mike Krieger with the original name of Burbn. In 2012, Facebook acquired Instagram, and this merger helped Instagram achieve faster user growth than Facebook, Twitter, or Pinterest. After one year of merging with Facebook, Instagram has reached 150 million monthly users.

Instagram is the most used social media specializing in sharing photos and videos, so it is designed to create beautiful images. At the same time, it also provides a lot of different photo and video editing modes according to user preferences.

You may upload pictures or videos to the service and share them with our followers or with a select group of friends. They can view, comment on, and like posts their friends share on Instagram.

The main Instagram interface shows your photos and the people you follow, sorted from newest to oldest. Here, you can swipe up and down to follow more information, comment, share, and save your favorite posts. In addition, you can mention anyone in a comment by inserting an @ in front of the account.

In the upper right corner of the screen, you will see a drawer icon. This feature allows you to share an image or video directly with a specific audience, and only certain people can see it, unlike public sharing.

The “plus” icon is to add a photo or video, press it, and write something to illustrate it. Then you need to search for the shared name to complete the functionality. Instagram also recommends picking and sharing some familiar usernames.

You need to know this top social networking site statistics and facts:

6. Wechat – 1225 million users

WeChat is one of the most popular social media platforms of Tencent, launched in 2011. Although it was created later than famous names such as Twitter, Facebook, and Weibo, Wechat quickly gained the top popular application position in China. Then Wechat has won that great favor in part because of the integrated features necessary for the daily life of Chinese people.

Wechat does not stop at texting, calling, sending pictures and videos like a typical social network. It also integrates features to access information, transactions, and shopping with more straightforward and more convenient operations. As a result, WeChat has the number of users to increase rapidly.

China’s biggest social medium WeChat has become a world-famous social network. According to a recent survey, the number of WeChat users has increased by more than a year. WeChat allows users to use information, transactions, and shopping with simpler and more convenient operations.

Wechat is one of the biggest social media companies that is constantly improving and developing new features to suit the needs of the Chinese people. For example, it has integrated China’s electronic identity card system and optimized its experience when paying bills. As a result, users can play games, book medical appointments, book taxis, rent bicycles, or buy food.

7 surprising WeChat social networks stats:

7. TikTok – 732 million users

Tik Tok was founded by ByteDance Zhang Yiming in the Chinese electronic market in September 2016. By 2017, this application was officially launched in the international market. After a year of operation in 2018, Tik Tok has reached the Top of the most downloaded applications on the electronic store. By 2020, it has become a familiar product to all countries around the world and dubbed the “Boss” of smart electronic applications.

TikTok is one of the largest social media platforms and music video platforms. It creates short music, lip-syncing, dance, comedy, and talent videos from 3 to 60 seconds. Tiktok is an application with coverage throughout Asia, not to mention the world, with the largest music video community globally.

The point that makes the difference in this application is the extensive editing capabilities and features and a treasure of unique music and sound effects for users to create remarkable videos and sound effects.

Find out funny stats and facts TikTok – social media ranked by users:

8. Douyin – 600 million users

Douyin was founded by Zhang Yiming in September 2016. Tiktok and Douyin are similar in content and operation. But they run on two different servers due to Chinese Government censorship issues. In addition, Douyin is only available in China – currently the most popular short video app.

TikTok and Douyin operate independently, but the apps have the same features, interface, and logo. However, Douyin is for Chinese use only because it does not support foreign languages.

Douyin is designed for Chinese people to use to integrate many convenient features to suit people’s needs. For example, users can buy a product directly after seeing a promotional video and book a hotel room instantly when surfing the video shot. They can also take a virtual tour of the stores in the city, receive coupons and evaluate the quality of the promotional video.

Things you might wish to know about Douyin:

9. QQ – 595 million users

QQ was first launched in February 1999 in China and was known as OICQ (Open ICQ). The new name QQ is used to refer to the word “cute”. Tencent QQ once held the Guinness record for the number of simultaneous online users up to 210,212,085 on July 3, 2014.

QQ is a top ten social messaging software or application developed by Tencent Holdings Limited. App QQ provides various services simultaneously, such as social networking, video games, online shopping, short story blogging, digital music data drying, and IP-based voice transmission.

Moreover, it is a video chat, file transfer. You can share your life and update information from friends using the QQ app. The main features of QQ include high-definition video chat, and it also allows you to transfer files between mobile devices and computers quickly and easily.

The other main features of the QQ application include Personalization, Game Center, and Mobile payment. The apps in QQ allow you to freely choose themes, business cards, ringtones, balloons, pendants, etc. In addition, popular mobile games like Tiantian and All People are fully available on QQ.

Check these fun facts and stats of QQ:

10. Telegram – 550 million users

In March 2016, Pavel Durov, the founder of the most popular social networking apps – Telegram, said loudly at a technology conference that their application has attracted 100 million users per month and attracted about 350,000 new followers every day.

Telegram is one of the most popular social media apps with free and cross-platform messaging, video calling, file sharing applications. In addition, it has many servers worldwide to ensure stable, fast operation with a data center located in Dubai.

This platform lets you edit messages before the recipient sees them. The app uses end-to-end encryption, does not record any content on Telegram servers, and self-destructs after a certain time.

Moreover, it is one of the top used cross-platform messaging apps that allows you to send large files from one phone to another. You can also watch YouTube videos while chatting with your friends. The app is free and available on Android and iOS.

Telegram has a cloud service that stores messages, photos, videos, and documents. You can access your data from any device at any time without having to rely on third-party backups.

Exciting Telegram statistics to know in 2021:

11. Snapchat – 528 million users

First launched in 2011, and by May 2014, an average Snapchat user was sending 700 million images or videos per day.

Snapchat is one of the leading social media platforms, including Android and iOS devices. Its users can take pictures, record videos where text can be added, and send it to the recipient within the sender’s control. The images or videos already in the app are called snaps. The old version of the Snapchat server allowed users 10 seconds to delete and revoke snaps they sent to users before receiving them.

This application’s special feature is that all video or photo content will only exist for a short time before disappearing completely. Therefore, the only way users can save the images sent to them is to take a screenshot.

Snapchat is one of the most popular social media sites that initially focused on sharing personal photos. Still, now you can use it for various purposes, including sending short videos, live video chats, messaging, creating Bitmoji-like avatar, and sharing your story with all your followers. There’s even a designated “Discover” place that shows short-form content from major publishers like Buzzfeed.

Snapchat statistics and fun facts:

12. Sina Weibo – 521 million users

In August 2009, China SINA Corporation officially launched Sina Weibo. As soon as it was announced and introduced to social network users, this application received many positive feedbacks.

Suppose the largest social media network in the world is Facebook. In that case, you can imagine it is Weibo in the country of billions of people. Weibo allows users to create their own accounts, share, and comment. This helps attract a huge number of people to log in and stay on the platform for more extended periods. In addition, it is popular with ordinary users and celebrities, media, government agencies, or businesses.

According to some reviews by users in various social networks, Weibo’s interface is somewhat more attractive. In addition, users can easily find the information they need. Moreover, many celebrities in China use Weibo as a communication channel to easily communicate with fans, and follow celebrities.

Weibo is one of the most used social media that apply a policy to reward users with medals to motivate them to spend more time on this social networking site. You can win awards by interacting with friends or other products and brands through comments, likes, or shares. This makes people more actively visit Weibo to be able to search and win more medals.

Things every marketer should know about Sina Weibo:

13. Kuaishou – 481 million users

Kuaishou in China, or “Quick Hand”, was founded in 2011. It started out as an app for sharing pictures on mobile phones. At first, Kuaishou resembled Instagram with over 400 million users. However, it quickly launched its own video sharing platform, allowing its users to do live streams or upload short clips.

Kuaishou is one of the most popular social media websites. To be more specific, it is a video social networking application that helps users find and make friends with similar interests and recommends videos according to their usage habits.

The main users are of various ages, mostly from rural areas of China. Many people turn to video applications when farmers start filming themselves to connect with others for trader’s data. This trend has contributed to changing the domestic commodity market.

To make money from Kwai, you need to make videos that attract viewers and click like / share/comment. The more interactions, the more money you make. Kwai pays users in Koin. Koin is an in-App currency that rewards users based on Video engagement.

You should know facts of Kuaishou – one of the most popular social media platforms:

14. Pinterest – 459 million users

Pinterest was founded by Ben Silbermann with his two colleagues, Evan Sharp and Paul Sciarra, in March 2010. Within 9 months of its launch, Pinterest has more than 10,000,000 users. It is now one of the leading social networks comparable to big guys like Instagram and Facebook.

Pinterest can share photos in social networks and attachments. It’s a visual sharing tool for people who want to create boards, find friends, and share beautiful images. The site also allows you to add items to your board and save them to one of your themes.

Users can create and manage many different topics simultaneously, depending on their preferences and purposes. Otherwise, Pinterest helps users save images that they come across while watching movies, surfing the web, or watching the news on its homepage.

When you log in for the first time, you’ll see many images related to your interests. The Home Feed is where posts and topics from people you follow are aggregated into a single section. It will change based on the topic you are most interested in today.

Maybe you haven’t heard of these interesting facts about Pinterest:

15. Reddit – 430 million users

Reddit is one of the top used social media sites founded by Steve Huffman and Alexis Ohanian and was transferred to Condé Nast Publishing in November 2006. In 2011, Reddit became a subsidiary directly operated by Condé Nast’s parent company. In August 2012, Reddit officially operated as an independent organization, although Advance Publication was still its largest shareholder.

Website Reddit was one of the most popular social media platforms in 2020 that combines web content from entertainment, forums, news, debates, or exchanges of whatever wacky thing you can think of into a vast community. In addition, registered members can contribute to the site content such as images, text, videos, and many links. And that’s what makes Reddit the front page of the Internet.

Reddit’s users can vote on posts to influence the arrangement of content. However, only registered members of this community can react to the posts. It values ​​community and contribution more than individuals. And it’s a place to discover trends, memes, and breaking news before the rest of the world knows about them.

Additionally, Reddit has added a feature that lets users rate answers to questions. If a response has poor social media ratings, it will “collapse” and won’t show up in people’s feeds. However, the more answers it gets, the higher it ranks, and it shows up on top of searches related to the question.

Reddit data that every marketer should be aware of:

16. Twitter – 396 million users

Twitter was created by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and officially operated in July 2006 with a featured icon of a blue bird. It is headquartered in San Francisco and has more than 25 offices worldwide. As of the end of 2018, Twitter had more than 800 million users, of which more than 330 million were active.

Twitter is one of the most popular social media apps that allow users to connect with each other by writing and reading content and uploading images. It is unlike other social networks and uses a message size limit of 280 characters or less. The biggest appeal of Twitter is how user-friendly it is; you can follow hundreds of Twitter users and read their content at a glance, so you can stay up to date with the latest news on Twitter all over the world.

Furthermore, Twitter is easy to use for everyone, both sharers and readers. First, you sign up for a free account on Twitter. Then you can give news, stories, or product launches daily, hourly, or as often as you want. Your followers and others will see the tweets you share.

To get useful Twitter information based on your needs, find an interesting person (including celebrities) and hit follow (Follow) to subscribe to their tweets. That keeps you trendy with the best, the latest news around the world.

Amazing and intriguing stats and facts of Twitter – one of the most popular social media websites:

17. Quora – 300 million users

Quora was founded in June 2009, and the website was made available to the public for the first time on June 21, 2010. In 2019, the site was visited by 300 million unique people every month. Its owner, Quora Inc., is based in Mountain View, California, USA.

Quora allows you to ask questions and receive answers from other users. If you want to collect information, Quora will help you gather them for any topic that arises in your daily life. You can also “build” your own empire with a personal blog right on Quora to share your knowledge with friends.

The site is voted one of the ten popular social media sites that cannot be ignored if you want to train your intelligence. Quora is like a social media with most users similar to Facebook. Still, it will be a place to share knowledge from the community.

In addition, users can report plagiarism, harassment, spam, and factually inaccurate articles. You can directly edit questions and sources. It is possible to revert changes if they are deemed not constructive by Quora Modulation.

You might want to know these Quora statistics and facts:

Conclusion

How many people use social media? Over the past 15 years, billions of people worldwide have joined social networks. As a result, the platforms are racing to come up with new features to attract users.

With the need for human communication, sharing and interaction are always endless, the use of popular social networks to connect and share information with each other is satisfying and a way to help us capture knowledge more quickly and connect people and communities.

Here are the 17 most popular social media platforms that we want to share with you. We guess you’ve already known which social media site has the most users in the world. In all seriousness, learning as much as you can about the biggest social media platforms before you use them is very important to the success of your social media marketing campaigns.

Different functions and features make specific platforms a better fit for one purpose than for another. Then, your next social media campaign will be more likely to generate the results that your company deserves for its efforts.

How much time do people spend on social media (11 insights)

Some people might be solely active on messaging apps like WhatsApp, Telegram, Line, and WeChat. In contrast, others are virtual social butterflies and have accounts on social networking sites such as Instagram, Snapchat, Facebook, Twitter, and TikTok. Others are active on professional networking channels like LinkedIn for connecting with individuals of similar career descent. Here are some mind-blowing facts about how much time do people spend on social media.

Aug 31, 2020 ● 8 min read

Table of Contents

The average time spent on social media in a day by adults is growing exponentially

Yes, you will be surprised to discover that the average time an adult spent on social media in 2012 was 90 minutes, which leaped to 126 minutes in 2016. While this leap is acceptable over five years, things escalated quickly, with people spending over 3 hours per day on social media in 2020.

The increase could have been because of the Covid-19 pandemic that took over the world in March, and people were confined to their homes. However, with people spending around 2 hours and 22 minutes on social media already in 2019, an upward movement was expected, pandemic or no pandemic.

This massive jump in the time one spends on social media sites truly makes one wonder what we spent our time on before coming into existence.

The time spent on networking sites may differ in various continents but, it is still A Lot!

When we compared each country individually, the average time spends on social media in a day differs. South Americans lead the race with 3 hours 29 minutes per day, followed by 3 hours 10 minutes by Africans, 2 hours 6 minutes by North Americans, 2 hours 16 minutes by Asians, and 1 hour 53 minutes by the European residents. In many countries like Singapore, the number of social media users has increased by 43,000, year on year. Social media usage in Singapore is growing day by day.

The amount of time spent on social media sites also depends on unemployment in the countries and their populations. For instance, the employment and people in Asia both are pretty high, lowering its average. Whereas, a majority of African regions have poor infrastructure, heightening the average time spent on social networking sites by individuals who have access to the internet and smart devices.

As for North America, Europe, and Australia, they are developed nations with access as well as time in their hands since working hours are less.

People from 16-24 years of age group mostly spend on social media

The elderly, ages between 55 and 64 years, spend 1 hour, 53 minutes per day on social media on an average. The ones from 25 years to 34 years of age spend on social media 2 hours 37 minutes each day, which is only 2 hours 4 minutes for individuals aged between 35-44-year-olds. As for 44-54-year-old people, this time is limited to 1 hour 39 minutes.

Now coming back to how much time young adults, aged between 16 and 24 years, spend on social media, it is around 3 hours and 2 minutes every day.

The above progression indicates that the average time spent on scrolling through feed on social sites decreases as the age of individual increases. This also shows that no matter the age, every individual loves spending time scrolling through their social media feed.

More often than not, it is Facebook and Twitter that are popular amongst the aged population.

As of 2019, over 2.2 billion users are active on Facebook!

Out of the population of somewhere about 8 billion people in this world, 2.2 billion were active on Facebook in 2019, making it an unbelievable fraction with access to the internet.

On average, people from across the planet spend 58 minutes per day on Facebook. Ever wonder what they do at this time?

The above stats guarantee the fact that Facebook is the leader when it comes to social media sites and will rightfully be so in the coming years, no matter how many people say that the platform is on a decline after the advent of Instagram and Snapchat.

YouTube is second in the lead, with over 30 million active viewers every day

After Facebook, YouTube is the social media world leader with a database of billions and trillions of videos. You will be shocked to discover the viewership of these videos since each viewing session lasts 40 minutes, on average, with 30 million active viewers per day!

We know you would agree with the stats because it is tough to exit the platform before streaming at least 5-10 videos, thanks to amazingly talented creators. The creators on YouTube are the reason why you learn as you grow on the platform.

Instagram is not far behind YouTube and Facebook.

Every second, users upload 870 Instagram photos that make startling 49,380 photographs in a minute. Only in the US, 73% of users who have access to the World Wide Web and are aged between 13-24 years are on Instagram, making it the third most popular social networking website.

Then follows Twitter with 330 million active users every month

Ever wondered what the record number of tweets Twitter ever experienced in a single minute is? You will be surprised to discover that during the FIFI World Cup Final of 2014, an astonishing 618,725 tweets flooded Twitter in a single minute, a challenging record.

Snapchat isn’t far behind with 178 million active users per month

No matter how hard it is to believe, but Snapchat is more of a youth phenomenon, with over 3.5 billion snaps being created every day. Since so many snaps are made, it is only fair that over 10 billion of these videos are being watched every day by 178 million active users who regularly storm the application.

The demographics on this site are mostly populated by the younger generation, aged between 13-34 –year-olds. Out of these also the ones below the age of 15 are more active on the platform. Teens spend hours on Snapchat to see what their friends are up to. These snaps range from that of travel to what one is having for lunch.

WhatsApp counts as a social media application, too, and it is BIG!

If you believe that WhatsApp is merely a messenger, you are wrong. With features such as groups, stories, media sharing, and profile pictures, it is also a socializing application that has taken the world by storm since its advent. Today, over 43 billion texts are exchanged on the platform every day.

The average time an Indian spends on WhatsApp is 17 hours per week. As for the age groups, people of all ages are reasonably active on WhatsApp to stay connected with their family, friends, and conduct business.

WhatsApp is the most popular and widely-used messaging app globally, with over 1.5 billion users in 180 countries.

Linked in is a one-of-a-kind network for professionals

LinkedIn is known to be the most professional and committed of all social networking sites because it is teeming with serious candidates who wish to make a mark for themselves. Yes, it is known to be 277% more effective for generating leads as compared to other social media sites.

Over 50% of the traffic generated by B2B sites is through LinkedIn, and it is considered to be a highly reliable source of content since educated and learned individuals provide it.

Today, recruiters and job-seekers prefer LinkedIn to find a job they believe they can justify.

One hundred seventy-five millions share their interests on Pinterest every month

Pinterest is another social media site that has caught the millennial generation’s eye as over 50% of them in the US are active on the platform every month. Since the app culture has taken over, 80% of Pinterest users prefer using the app. Also, it is handier than the desktop version.

Every day, over 14 million articles are pinned on the platform, mostly because the success stories, art, design, and more shared here are truly inspirational.

How much time do millennials spend on social media?

According to a report published by Consumer Behavior, the millennial generation prefers spending about 2 hours and 38 minutes on social media sites per day. The wasted time on social media can lead to deteriorating performance in academics and poor socializing skills. Hence, they should be educated to limit their media time.

How much time do students spend on social media?

In their teens, students are the most vulnerable group to social media addiction, and the least affected group spends somewhere between 1-2 hours on social media regularly. For the ones who are genuinely obsessed with social media, the average time spent on the phone can go up to 10 hours, most of which is dedicated to social media!

What is the average time spent on social media per day?

If you find yourself wondering that scrolling through the feed every once in a while is alright and not a big deal, you will be taken aback to discover that an average adult spends over six years and eight months of their lifetime on social media. If that is not mind-numbing, we don’t know what is.

Facebook alone has US adults spending 38 minutes per day on it, which is just a fraction of 3 hours per day spent on social media by 16-24-year-olds.

In 2018, the average time spent on social media in a day by an adult was 142 minutes, which rose to approximately two and a half hours in 2019, followed by 3 hours in 2020. This is bound to increase as more than 3 billion people are expected to access social media sites by 2021.

Social media has expanded horizons from being a platform to introduce oneself to the world; it has become a global market. Today, businesses, content creators, artists, and more are flourishing on social media thanks to their creativity and heavy traffic drawn by these applications and sites.