We often forget that there is a person on the other side of the email

9 Mistakes You’re Probably Making When Sending Email

March 12, 2020 6 min read

How many hours a day do you spend writing emails?

We love it, we hate it — we can’t stop using it. Many of us spend a quarter of our working days in email, writing to each other, moving projects forward, connecting to new people.

Email is a form of everyday writing — and if you’re writing poorly, in a rush, or you don’t know how to compose your message for maximum impact, you can end up losing business, friends, or missing out on opportunities.

For all the hacks there are in email efficiency, sometimes we forget to hack ourselves — and use our words more cleverly to get what we want.

Here are 9 mistakes you might be making in email — and how to fix them.

1. Sending emails only when you need something.

The best time to build any relationship is before you need something, not waiting until the moment you need something. A friend of mine gets into the habit of sending five thoughtful emails each Sunday night to check in with people who he likes, admires, or thinks of. An email might look like a quick note of congratulations or a touch point to say hi:

“Hey, saw some great news about you — just wanted to say congratulations! I love watching what you’re up to through my various news feeds, and I wanted to send a note to say how much I hope you’re doing well.”

It’s a great way to remember to reach out to folks you want to be in touch with, and an actionable way of practicing gratitude.

2. Forgetting that there’s a person on the other side of your email.

Just as you wouldn’t walk into a friend’s house for dinner and bark out a command, often those little niceties in the intro and end of a message can go a long way. Social cues aren’t dated constructs; they’re valuable warm-up phrases in communication. Start by saying hi, comment on someone’s latest achievements, and wish the other person well.

“Hey stranger! It’s been a long time. If Facebook’s telling me the scoop, it looks like you had an eventful Spring…congrats on all of your successes!”

3. Using the first person too much

Many emails — and essays — are written exclusively in first person. Shift the focus to the recipient and consider what they want, need, or would like to hear. After writing an email, scan it quickly for how many times you use the word “I.” See if you can edit some of them out.

For example: “I’m teaching a new writer’s workshop this Spring, and I want help sharing the program. I think you’d be interested in it” (all “I” statements) can be turned into:

“Hey, Leslie. A while back we chatted about ways to improve your writing skills — and it seems you might like this writing workshop for creatives that just launched. Enjoy taking a look and let me know if this is what you were looking for.”

4. Sending the email at the wrong time

Just because you’ve written it now doesn’t mean it needs to be sent at this exact moment. Delaying the send is one of the most powerful and underutilized tools of emailing.

Evaluate whether or not the message is urgent and needs to be replied to immediately. If you’re cleaning up your inbox during your scheduled time, fire off the messages that are urgent and consider sending messages in the morning.

Scheduling emails to be sent in 24 or 48 hours gives you (and your clients) space to breathe between nonurgent projects, and it also sets up a rhythm of communication whereby your client no longer expects you to reply instantaneously. The more structure and parameter you give to the form of your messaging, the easier it is for the client to learn what to expect. You can either train someone to expect instantaneous answers at all times, or to learn the rhythm that’s best for you and your business.

Then, in the case of an emergency, if the client emails and you need to solve the problem straight away, you can send a quick message late in the evening or on a weekend. In this scenario, you become the hero to your client.

5. Sending to too many people

More recipients in the “To” field does not mean that you’ll necessarily get more answers. In the age of digital marketing, people who blast messages in broadcast form without understanding who is in the “to” line can erode their chances of a message being opened.

A perfect email is one that’s sent to exactly who it needs to go to, with a specified desired outcome.

The more specific you can be about who you ask, the better. Asking everyone in your network is bound to get you a bunch of silence in our over-connected world, or unsubscribes and un-follows across your various platforms. It’s better to ask three people who are very well equipped to answer your query than 15 people who aren’t interested at all.

The more specific you can get about who should be receiving the message, the better. One direct ask that results in a yes is better than asking 50 people who don’t respond (and spamming their inboxes).

6. Knowing nothing about the person receiving your email

Do your homework on the recipient. One great tool to glean fast information about who you’re talking to is Rapportive, a sidebar that lets you see the latest public posts (and a picture) of the person you’re communicating to.

7. Forgetting to send updates or interim messages

If you’re waiting for an important message from someone, the time spent waiting for a delivery can seem interminable. If there’s a long delay in sending an item that’s highly anticipated or expected, or you’ve experienced a few hiccups — send a one-liner email to update your receiver on the status of the project. You’ll know that you need to send a quick note when you start to get anxious about not delivering or they seem to be a bit flippant.

Here’s some sample copy for you to use:

“Hey, friend. Just wanted to send a quick update about the delivery of our proposal. We’re set to get you something by next Friday, but we might be a few days early. Talk to you next week! Let me know if you have any questions in the meantime.”

“Hey, friend. I know we touched base last month and I’ve been far too slow in getting back to you. I’m still working through the pile on my plate, but I should have something in the next 2–3 weeks. Didn’t want to keep you guessing! Talk soon.”

8. Making messages too long

Depending on the nature of the message, emails can vary from a few words to thousands of words. The longer the email, the less likely that someone will read the entire thing. Long emails generally mean that a larger strategy, framework, or document might be in order.

Some companies shift to using four-sentence emails and linking to longer pieces of work through Google Documents, Asana, or Basecamp (or other project management software). Here at One Month, we use Asana for project management and Slack for internal messaging, so email is never a nuisance in getting internal messages relayed.

9. Using email exclusively

Efficiency does not necessarily mean one single system. Often, redundancy in communication can be extremely helpful, as each tool (video, chat, email, Skype) adds a layer of human nuance back into the correspondence that’s happening.

Laura Roeder’s digital marketing team is distributed across multiple countries, and in order to stay in touch (and in concert with each other), they focus on “over-communication,” through the use of multiple tools at once.

Now, let’s talk about four ways to focus on writing better emails:

Tell sticky stories

Everything makes more sense with an illustration. Highlight and example, illustrate an ideal customer avatar, or tell a specific instance of a problem you had. Setting the context and the stage (that seems obvious to you, the writer), makes it easier for people to understand the pain point, the context, and the reason why you’re writing. When people can see your story — who you are, where you come from, why you’re doing what you’re doing — it’s easier for them to become a part of it.

Use the four-sentence, one-link rule

Keep your email to under four sentences (or five!). Focus on the pain point or problem you’re solving. Limit yourself to only one link. If you have to, make that link a document.

Be responsive and reflective

Observe how others communicate and adapt your style to meet them midway. Customize your communication by mirroring the style of a received message. Does someone send short messages with formal addresses? Respond in style.

Bookmark emails that you love with Evernote

Use the vast number of emails in front of you (and in your inbox) as clues to great messaging. Watch what emails you open first and are most excited about. Create a few folders in your mailbox system for great introductions, sample short messages, and thank-you notes that you like. Keep these for future use if you’re ever in a bind. In any art, there’s no need to reinvent the wheel — and paying attention to great writers (and what we personally enjoy) is a great way to get started.

Email is our number one form of communication, which means that everyone is a writer.The most powerful thing you can do in both your personal and business life is learn how to write well and tell great stories. Messages that persuade, content that converts, and language that inspires action are critical for getting what you want.

When you improve the way you write and learn how to design better messages, you will resonate with the reader, improve share-ability, and increase the bottom line.

Next week our Content Marketing class launches — are you on the list to find out when it opens?

Чтение в формате ЕГЭ – вариант 3

Здесь находится тренировочное задание на чтение в формате ЕГЭ, вариант 3.

Задание 1. Установите соответствие между текстами А-G и заголовками 1-8. Используйте каждую цифру только один раз. В задании один заголовок лишний.

1. Personal style in a uniform
2. Old but dear
3. Get a holiday spirit
4. Dance competition
5. A hobby that carries away
6. Meaning without words
7. The number is not guilty
8. Yes to school uniform

A. Dance is in my heart, in my blood and in my mind. I dance daily. The seldom-used dining room of my house is now an often-used ballroom. The CD-changer has five discs at the ready: waltz, rock-and-roll, swing, salsa, and tango. Tango is a complex and difficult dance. I take three- dancing lessons a week, and I am off to Buenos Aires for three months to feel the culture of tango.

B. Clothes play an important role in my life. My passion for fashion began when I was in elementary school. I attended a private school with uniformed dress code. At first I felt bad that I could not wear what I wanted, but soon I learned to display my creativity and style through shoes and accessories. They can make each of us unique, in a uniform or not.

C. I believe that music has a bigger place in our society than it is given credit for. The single word ‘music’ covers so many styles. Rock bands and classical musicians make listeners get the meaning from the music. Music tells stories about life and death, expresses feelings of love, sadness, anger, guilt, and pain without using words.

D. Even as an eighteen year old young adult, I still feel the magic of Christmas. I believe in a real Christmas tree. My family has had a real Christmas tree every year of my life. When you get home and smell the sweet pine needles, something magical goes into your soul, raises your spirits. Every year we buy a real tree to fully embrace the spirit of Christmas.

E. People often try to get rid of the number thirteen. Many hotels and office buildings across the world do not have a 13th floor! I believe that the number thirteen is not an unlucky number. I was born on January, 13 and do not consider myself unlucky in any way at all! I believe that this number should have all the rights and respect we give the rest of the numbers.

F. Many kids that go to public schools don’t wear a uniform. They like to show off the new expensive clothes and often have trouble picking out outfits for school in the morning. They are more worried about whether their shirt matches the belt, rather than if the homework is completed. I believe that this is a fault of our school system and only causes problems.

G. They say that the music of your youth is the soundtrack of your life. I am 50; I enjoy new artists and new music, but I still find words of wisdom in singles of sixties and seventies, still believe that ‘you can’t always get what you want, but sometimes, you get what you need,’ that ‘all you need is love’. I like to listen to the songs I grew up with.

A – 5
B – 1
C – 6
D – 3
E – 7
F – 8
G – 2

Задание 2. Прочитайте текст и заполните пропуски А-F частями предложений, обозначенными цифрами 1-7. Одна из частей в списке 1-7 лишняя.

Past and present

For me, this house, farm, these ancient vines are those roots. Although I came into this world alone and will leave alone, I am not alone.

You may find that too boring, living with the past as present. I find it refreshing. There is an old answer to every new problem, that wise whispers of the past are with us. If we just listen and remember, we are not alone; we have been here before.

1. I never quite leave home
2. but human nature does not
3. that we are now harvesting
4. but we as well as our heart did not
5. not worse than those who came before us
6. just as the farmers who came before me did
7. that our ancestors have gone through this before

A – 1
B – 5
C – 3
D – 6
E – 2
F – 7

Задание 3. Прочитайте текст и выполните задания. В каждом задании выберете ответ, соответствующий содержанию текста.

Unleashing the power of creativity

I have always been an optimist and I suppose that is rooted in my belief that the power of creativity and intelligence can make the world a better place. And the life did not disappoint me — many times it proved me right.

For as long as I can remember, I have loved learning new things and solving problems. So when I sat down at a computer for the first time in the seventh grade, I was hooked. It was a clunky old Teletype machine and it could barely do anything compared to the computers we have today. But it changed my life.

When my friend Paul Allen and I started Microsoft 30 years ago, we had a vision of ‘a computer on every desk and in every home’, which probably sounded a little too optimistic at a time when most computers were the size of refrigerators and cost as much as a new modern Japanese car. But we believed that personal computers would change the world. And they have.

And now, after 30 years, I am still as inspired by computers as I was back in the seventh grade. I believe that computers are the most incredible tool we can use to feed our curiosity and inventiveness — to help us solve problems that even the smartest people could not solve on their own.

Computers have transformed how we learn, giving kids everywhere a window into all of the world’s knowledge. And the only thing these youngsters should do is make the right choice, which is not always an easy choice. Computers are helping us build communities around the things we care about and to stay close to the people who are important to us, no matter where they live — next door or on the other side of the world.

Like my friend Warren Buffett, I feel particularly lucky to do something every day that I love doing. He calls it ‘tap-dancing to work’. My job at Microsoft is as challenging as ever, but what makes me ‘tap-dance to work’ is when we show people something new, like a computer that can recognize your handwriting or your speech, or gestures, or one that can store a lifetime’s worth of photos or home videos and they say, T didn’t know you could do that with a PCI’

But for all the cool things that a person can do with a PC, there are lots of other ways we can put our creativity and intelligence to work to improve our world. There are still far too many people in the world whose most basic needs go unmet. Every year, for example, millions of people die from diseases that are easy to prevent or treat in the developed world.

I believe that my own good fortune brings with it a responsibility to give back to the world. My wife, Melinda, and I have committed ourselves to improving health and education in a way that can help as many people as possible.

As a father, I believe that the death of a child in Africa is no less bitter or tragic than the death of a child anywhere else. And that it does not take much to make an immense difference in these children’s lives.
I am still very much an optimist, and I believe that progress on even the world’s toughest problems is possible — and it is happening every day. We are seeing new drugs for deadly diseases, new diagnostic tools, and new attention paid to the health problems in the developing world.

I am excited by the possibilities I see for medicine. And I believe that through our natural inventiveness, creativity and willingness to solve tough problems, we are going to see some amazing achievements in this area in my lifetime.

1. The narrator considers himself an optimist as he
1) has a strong religious belief.
2) believes in the power of human mind.
3) believes the world is perfect.
4) knows how to develop one’s creativity.

2. After the narrator first used a computer he
1) got fascinated with its size.
2) used it to solve his problems.
3) could no longer do without it.
4) was amazed at its unlimited possibilities.

3. The initial dream of the narrator and his friend proved to be
1) naive.
2) manageable.
3) wishful thinking.
4) optimistic but unreal.

4. The narrator believes that computers are perfect to
1) be human friends.
2) create new fields of knowledge.
3) provide people with creative ideas.
4) be used as an instrument to solve human problems.

5. The narrator ‘tap-dances to work’ because he enjoys
1) meeting new people.
2) watching dancing contests.
3) teaching people basic computer skills.
4) doing his job very much.

6. The narrator believes that
1) a lot of people in the world need help.
2) it is impossible to make the world better.
3) people in the world have too many needs.
4) the computer is the only way to improve the world.

7. The narrator predicts the development of new
1) unknown diseases.
2) methods in education.
3) technologies in medicine.
4) creative ways of thinking.

1 – 2
2 – 3
3 – 2
4 – 4
5 – 4
6 – 1
7 – 3

Готовься к ЕГЭ в Тик-Ток формате

«Незнайка» и «Решу ЕГЭ» запускают свои курсы подготовки. Короткие видео, много практики и нереальная польза!

Вариант 17

Раздел 1. Аудирование

Вы услышите 6 высказываний. Установите соответствие между высказываниями каждого говорящего A—F и утверждениями, данными в списке 1—7. Используйте каждую букву, обозначающую утверждение, только один раз. В задании есть одно лишнее утверждение. Вы услышите запись дважды. Занесите свои ответы в поле справа.

1. Work affects family holidays.

2. There is no need to go far to make memories.

3. Sometimes I’d like to change places with my clients.

4. New places can be hard to find.

5. Negative side effects of an exciting job.

6. Nobody has ever taught me how to travel.

7. This world is too exciting to stay home.

Вы услышите диалог. Определите, какие из приведенных утверждений A—G соответствуют содержанию текста (1 — True), какие не соответствуют (2 — False) и о чем в тексте не сказано, то есть на основании текста нельзя дать ни положительного, ни отрицательного ответа (3 — Not stated). Вы услышите запись дважды.

A. Jake succeeded in his school-leaving exams.

B. Jake has an elder brother.

C. Jake wants to teach the subject Miss Clark teaches.

D. Miss Clark is surprised with Jake’s career choice.

E. Jake doesn’t believe in the abilities of every student.

F. Miss Clark thinks Jake’s made the right choice.

G. Miss Clark isn’t happy to hear Jake’s words.

Вы услышите интервью. В заданиях 3—9 выберите цифру 1, 2 или 3, соответствующую выбранному Вами варианту ответа. Вы услышите запись дважды.

What do we learn about Alice at the beginning of the interview?

1. She has an Academy award already.

2. She’s 18 years old.

3. She was born in Brazil.

Which of the following is TRUE about Alice’s family?

1. She takes part in a business with her family.

2. All of her relatives live in São Paolo.

3. Many of her relatives work in show business.

What made Alice want to become an actress?

1. A theatre play she once saw.

2. Her school in São Paolo.

3. Glossy magazines about stars.

Which is TRUE about Alice’s current project?

1. Her character is very beautiful.

2. Her part isn’t in English.

3. Her friend offered her the role.

Why did Alice sign up for Queen of the South?

1. Because of the film director.

2. Because of the role she had to play.

3. Because she had written the book.

What does Alice’s acting coach help her with?

1. Getting to know the character.

2. Memorizing the lines.

3. Suggesting ideas about costumes.

What does Alice say about having to act in English?

1. It’s easier when she spends a long time working on it.

2. It’s no problem for her anymore.

3. It makes her translate all the time.

Раздел 2. Чтение

1. Reasons to be afraid

2. Fight your fear

3. A place of wonders

4. How to say thank you

5. Visiting for wild life and animals

6. Learn to be grateful

7. It’s never late to learn

8. Reading non-verbal language

A. Nowadays when it’s all too easy to send an email or text, the best way to show that you are grateful to somebody is to actually mail a hand-written card. The person who gets it will know you took the extra time and thought to write a card and put it in the mail with a nice stamp. That person will appreciate your efforts much more. Plus, you’ll get the added bonus of feeling grateful a little longer than usual as you write out each note and wait for it to arrive.

B. Music is a noble passion, and people who can play a musical instrument have always been seen as intelligent people. Learning how to play a musical instrument is far more efficient if you do it in childhood. However, there are millions of adults who learn to enjoy music throughout their lives. Moreover, they don’t focus on just one instrument, but specialize in two or even more, if they have the time and the necessary ambition.

C. Millions of people avoid air travel each year because of their fear of flying. The fear of accidents happening is probably the most common fear among air travellers. It is an understandable fear, since there have been many aviation accidents throughout history. Some people may have a fear that the plane has some type of malfunction or breakdown, while others may have a fear that the weather or turbulance will affect the plane.

D. Try to understand that being scared is just an illusion that makes you limited and miserable. Take control of your mind and don’t let your imagination create frightening pictures in your head. If you cannot deal with it, you should make attempts to leave your comfort zone. Choose things and activities you are afraid of and meet your worries face to face, because it is impossible to run away from them. Just face your troubles no matter how powerful they may seem.

E. When you get chronically bored with something, your mind gets used to seeing the world negatively. It is necessary to break the chain of negative thoughts and train your mind to notice the best. Just write down 5 things you are thankful for. This way, your mind will change for the better in a while. The thankfulness will open your eyes to the beauty of the world around you and will help you to focus on positive moments in your life.

F. If you go to Ireland, go to isolated distant places in the country, talk to the locals and they will tell you the stories about the mythical Irish place, called the Otherworld. They believe that it is the land of paradise and happiness. In Irish poetry and tales, it is described as a series of islands near Ireland where the various fairytale creatures lived. Also the Otherworld seemed to be able to move from one location to another.

G. Many people can understand the nature of character without talking to the person they are interested in. The gestures and postures usually reflect the mood and the level of the person’s confidence. It’s easy to notice a highly confident person even in a big group of people. They stand in one place without constant moving from place to place, and they always make eye contact with the person they are talking to.

Прочитайте текст и заполните пропуски A-F частями предложений, обозначенными цифрами 1-7. Одна из частей в списке лишняя.

1. as the day of the birth of St. Petersburg

2. which was designed by D. Trezzini

3. which was the burial place of Russian

4. and reminding of the rich history of the city

5. as the most protected part of the city

6. which is located on the spire of the cathedral

7. that are located at the corners

Peter and Paul Fortress

The Peter and Paul Fortress in St. Petersburg, located on small Hare Island, is the historic core of the city. The history of St. Petersburg begins with the history of the fortress.

Since 1700 Russia had been fighting the Northern War against Sweden. By 1703 the lands by the Neva River were conquered. To protect them from the attacks of the Swedes it was necessary to build a strong outpost here. The fortress was founded on Hare Island 16 (27) May, 1703 by joint plan of Peter I and French engineer Joseph-Gaspard Lambert de Guerin. This day is well known A_______________________.

The fortress stretches from west to east with six bastions B_______________________. The Peter’s Gate on the east side, C_____________________, has remained since the time of Peter I. The Peter and Paul Cathedral, D_______________________ emperors and the monument of Russian baroque, was completed after the death of the emperor, in 1733. The weathervane as a golden angel with a cross, E_______________________, is one of the main symbols of the city. On the opposite side of the cathedral, there is the Mint building, constructed in the time of Paul I by architect A. Porto. Coinage was moved to the fortress F_______________________ in the time of Peter I. The Peter and Paul Fortress has never directly participated in any fighting. From the very beginning of its existence it was used as a political prison. Since 1924 the Peter and Paul Fortress has been a part of the Museum of the History of St. Petersburg.

Прочитайте текст и выполните задания 12—18, обводя цифру 1, 2, 3 или 4, соответствующую номеру выбранного вами варианта ответа.

Mind over mass media

New forms of media have always caused moral panic: the printing press, newspapers, and television were all once denounced as threats to their consumers’ brainpower and moral fiber. So too with electronic technologies. PowerPoint, we’re told, is reducing discourse to bullet points. Search engines lower our intelligence, encouraging us to skim on the surface of knowledge rather than dive to its depths. Twitter is shrinking our attention spans.

But such panic often fails basic reality checks. When comic books were accused of turning juveniles into criminals in the 1950s, crime was falling to record lows. The decades of television, transistor radios and rock videos were also decades in which I.Q. scores rose continuously.

For a reality check today, take the state of science, which demands high levels of brainwork. These days scientists are never far from their e-mail, rarely touch paper and cannot lecture without PowerPoint. If electronic media were hazardous to intelligence, the quality of science would be plummeting. Yet discoveries are multiplying like fruit flies, and progress is dizzying.

Critics of new media sometimes use science itself to press their case, citing research that shows how “experience can change the brain”. But cognitive neuroscientists roll their eyes at such talk. Experience does not remake the basic information-processing capacities of the brain. Speed-reading programs have long claimed to do just that, but the verdict was rendered by Woody Allen after he read “War and Peace” in one sitting: “It was about Russia.”

Moreover, the effects of experience are highly specific to the experiences themselves. If you train people to do one thing, they get better at doing that thing, but almost nothing else. Music doesn’t make you better at math. Accomplished people immerse themselves in their fields. Novelists read lots of novels, scientists read lots of science.

The effects of consuming electronic media are also likely to be far more limited than the panic implies. Media critics write as if the brain takes on the qualities of whatever it consumes, the informational equivalent of “you are what you eat”. As with primitive peoples who believe that eating fierce animals will make them fierce, they assume that reading Twitter postings turns your thoughts into Twitter postings.

Yes, the continual arrival of information packets can be distracting or addictive. But distraction is not a new phenomenon. The solution is to develop strategies of self-control. Turn off Twitter when you work and put away your smartphone at dinner time.

And to encourage intellectual depth, don’t rail at PowerPoint or Google. It’s not as if habits of deep reflection or thorough research ever came naturally to people. They must be acquired in universities, and maintained with constant analysis, criticism and debate. They are not granted by propping a heavy encyclopedia on your lap, nor are they taken away by efficient access to information on the Internet.

The new media have caught on for a reason. Knowledge is increasing exponentially; human brainpower and waking hours are not. Fortunately, the Internet and information technologies are helping us manage and search our collective intellectual output at different scales, from Twitter to e-books and online encyclopedias. Far from making us stupid, these technologies are the only things that will keep us smart.

At the beginning of the article the author reminds that the new media technologies …

1. turn our attention off morals.

2. used to frighten the majority of people.

3. improve human brainpower.

4. could make people less intelligent.

What has life proved about electronic technologies according to the author?

1. Scientists can’t do without them.

2. They could increase the crime level.

3. They don’t disrupt brainwork.

4. Television influences intelligence.

According to the author, the arguments of the critics of new media make neuroscientists feel …

We often forget that there is a person on the other side of the email

При выполнении заданий с кратким ответом впишите в поле для ответа цифру, которая соответствует номеру правильного ответа, или число, слово, последовательность букв (слов) или цифр. Ответ следует записывать без пробелов и каких-либо дополнительных символов. Для выполнения заданий 1, 2 прослушайте аудиозапись и выпишите правильную последовательность цифр. Для выполнения заданий 3—9 прослушайте интервью и выберите один из трех вариантов ответа. В задании 10 установите соответствие между текстами A—G и заголовками 1—8. В задании один заголовок лишний. В задании 11 прочитайте текст и заполните пропуски A—F частями предложений, обозначенными цифрами 1—7. Одна из частей в списке 1—7 лишняя. Прочитайте текст и выполните задания 12—18. В каждом задании запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

При выполнении заданий 19—25, преобразуйте, если необходимо, слова, напечатанные заглавными буквами так, чтобы они грамматически соответствовали содержанию текстов. Записывайте ответы без пробелов, запятых и других дополнительных символов; не копируйте слова-ответы из браузера, вписывайте их, набирая с клавиатуры. При выполнении заданий 26—31, образуйте от слов, напечатанных заглавными буквами однокоренные слова так, чтобы они грамматически и лексически соответствовали содержанию текста. Записывайте ответы без пробелов, запятых и других дополнительных символов; не копируйте слова-ответы из браузера, вписывайте их, набирая с клавиатуры. Прочитайте текст с пропусками, обозначенными номерами 32—38. Запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

Если вариант задан учителем, вы можете вписать или загрузить в систему ответы к заданиям с развернутым ответом. Учитель увидит результаты выполнения заданий с кратким ответом и сможет оценить загруженные ответы к заданиям с развернутым ответом. Выставленные учителем баллы отобразятся в вашей статистике.

Вы услышите 6 высказываний. Установите соответствие между высказываниями каждого говорящего A–F и утверждениями, данными в списке 1–7. Используйте каждое утверждение, обозначенное соответствующей цифрой, только один раз. В задании есть одно лишнее утверждение. Вы услышите запись дважды.

Воспользуйтесь плеером, чтобы прослушать запись.

1. Clear instructions at work are very important.

2. Personal discussions in the office can distract from work.

3. It is important to think about gender differences in office work.

4. Employees’ health must be the top priority for office managers.

5. Positive atmosphere is important at work.

6. Effective communication is important for both employers and employees.

7. Team spirit is a key to success both for the office and its employees.

Воспользуйтесь плеером, чтобы прослушать запись.

A) Mike is five years older than his sister.

B) The family members live in different parts of the country.

C) Mike’s father had a very happy childhood.

D) Mike’s father retired because of his poor health.

E) Mike’s mother and father first met each other being on holidays.

F) Mike and his sister do not seem to be very close.

G) Mike and his sister were brought up in the same way.

Запишите в ответ цифры, расположив их в порядке, соответствующем буквам:

Воспользуйтесь плеером, чтобы прослушать запись.

What does Jessica say about the reaction to her new album?

1) Some people thought she’s shallow.

2) It was really upsetting for her.

3) She got more criticisms than compliments.

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What kind of person does Jessica appear to be?

Воспользуйтесь плеером, чтобы прослушать запись.

What does Jessica say about her work on the lyrics?

1) She works on them in the studio.

2) She prefers to invite co-writers.

3) She usually works on them at the end.

Воспользуйтесь плеером, чтобы прослушать запись.

Jessica prefers the working process to be …

Воспользуйтесь плеером, чтобы прослушать запись.

What is Jessica’s attitude to live performances?

1) She rather likes them.

2) They scare her.

3) She prefers studio work to them.

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Which of the following is TRUE about Jessica’s London show?

1) She had expected a bigger crowd.

2) She was its main artist.

3) She played all the old hits there.

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What kind of shows does Jessica dislike?

2) Support shows.

Установите соответствие между заголовками 1–8 и текстами A–G. Запишите свои ответы в таблицу. Используйте каждую цифру только один раз. В задании есть один лишний заголовок.

1. Places to stay in

2. Public transport

3. Cultural differences

5. Camping holidays

6. Contacts with neighbours

7. Different landscapes

A. Sweden is a land of contrast, from the Danish influence of the southwest to the Laplanders wandering freely with their reindeer in the wild Arctic north. And while Sweden in cities is stylish and modern, the countryside offers many simpler pleasures for those who look for peace and calm. The land and its people have an air of reserved calm, and still the world’s best-selling pop group Abba, which used to attract crowds of hysterical fans, come from Sweden.

B. Historically, Sweden has an interesting story. Its dealings with the outside world began, in fact, during Viking times, when in addition to the well- known surprise attacks of the nearby lands, there was much trading around the Baltic, mostly in furs and weapons. Swedish connections with the other Scandinavian countries, Norway and Denmark, have been strong since the Middle Ages. The monarchies of all three are still closely linked.

C. Sweden’s scenery has a gentler charm than that of neighbouring Norway’s rocky coast. Much of Sweden is forested, and there are thousands lakes, notably large pools near the capital, Stockholm. The lakeside resort in the centre of Sweden is popular with Scandinavians, but most visitors prefer first the Baltic islands. The largest island, Gotland, with its ruined medieval churches, is a particular attraction.

D. Sweden boasts a good range of hotels, covering the full spectrum of prices and standards. Many of them offer discounts in summer and at weekends during the winter. In addition, working farms throughout Sweden offer accommodation, either in the main farmhouse or in a cottage nearby. Forest cabins and chalets are also available throughout the country, generally set in beautiful surroundings, near lakes, in quiet forest glades or on an island in some remote place.

E. Living in a tent or caravan with your family or friends at weekends and on holiday is extremely popular in Sweden and there is a fantastic variety of special places. Most are located on a lakeside or by the sea with free bathing facilities close at hand. There are over 600 campsites in the country. It is often possible to rent boats or bicycles, play mini-golf or tennis, ride a horse or relax in a sauna. It is also possible to camp in areas away from other houses.

F. Swedes like plain meals, simply prepared from the freshest ingredients. As a country with a sea coast and many freshwater lakes, fish dishes are found on all hotel or restaurant menus. Top-class restaurants in Sweden are usually fairly expensive, but even the smallest towns have reasonably priced self-service restaurants and grill bars. Many restaurants all over Sweden offer a special dish of the day at a reduced price that includes main course, salad, soft drink and coffee.

G. Stockholm has a variety of pubs, cafes, clubs, restaurants, cinemas and theatres but in the country evenings tend to be very calm and peaceful. From August to June the Royal Ballet performs in Stockholm. Music and theatre productions take place in many cities during the summer in the open air. Outside Stockholm in the 18th-century palace there are performances of 18th-century opera very popular with tourists.

EГЭ по английскому языку. Чтение

ЕГЭ Задания по чтению

Задание 10

Установите соответствия между текстами A — G и заголовками 1 — 8. Занесите свои ответы в таблицу. Используйте каждую цифру только один раз. В задании один заголовок лишний.

A. India is bound on the north by Afghanistan, China, Nepal and Bhutan; on the east by Bangladesh, Myanmar and the Bay of Bengal; on the south by the Indian Ocean; and on the west by the Arabian Sea and Pakistan. India’s coastline is more than 7,000 km. With the second largest population in the world the country spans 3.28 million sq metres in space, and is made up of 28 states, of which New Delhi is the capital.

B. India can boast of one of the oldest cultures in the world. Rich in gold, jewels, spices and other valuable things, India was an attractive land for British colonists. Other Europeans staked their claim on the country too and they often left behind themselves ancient ruins of sacred sites and abandoned cities. India became independent from Britain in 1947 after a long struggle led by the peaceful protester, Mahatma Gandhi.

C. The diverse religion, cultures, customs, languages and religions portray a colourful and inviting picture of India. As a result, many tourists are attracted to visit India and experience its natural beauty and rich cultural heritage. Today, India is the one of the most famous tourist destinations of the world thanks to its immense natural beauty and cities with historical monuments, rich architecture and craftsmanship.

D. The Taj Mahal, located in the city of Agra in Utter Pradesh, in northern India, is the country’s most celebrated attraction and a fine example of the country’s architecture. Built between 1631 and 1648 by the emperor to house his beloved wife’s tomb, it is a work of art of incomparable beauty as its white marble stone changes colour in different light. Crowds of tourists visit this place annually, including celebrities.

E. India is generally seen as a warm country. Most of the parts in India have a tropical or subtropical climate, with little variation in temperature between seasons. The northern plains, however, have a greater temperature range, with cooler winters and hotter summers. The mountain areas have cold winters and cool summers. In the mountains, though, climate type can change from subtropical to polar within a few miles.

F. India has long been associated with a stunning combination of spirituality, philosophy and health. The ancient healing system of Ayurveda is known as the science of life originated here, as did yoga and meditation. Now people come to India not only to see its sights, but also to spend time in local monasteries and retreats to leave behind the fast-paced lifestyle and discover the inner God in themselves.

G. The fauna of India is made up of almost 5,000 species of larger animals. Tiger, panther, lion, cheetah, snow leopard, and jungle cat can be found is some parts of the country. Besides this, India is home to elephants, rhinoceros, black bear, antelope, and deer. There are 15,000 flowering plant species, accounting to 6 percent of the world’s total flora. Out of these, about 3,000 to 4,000 are believed to be in danger of extinction.