What is an example of an experience component within an enterprise platform

Experience System of Record — A strategic advantage for Adobe?

Offering Software as a Service (SaaS) and Platform as a Service (PaaS), Adobe Cloud Platform is now competing with tech giants like IBM and Oracle. Today, the services have been expanded and put into three main categories: Creative Cloud, Experience Cloud, and Document Cloud.

All the data gathered on the platform is processed by leveraging Adobe Sensai, which utilized artificial intelligence (AI) and machine learning to provide better and more personalized customer experiences. Adobe has recently announced to come up with a customer experience record keeping system, which is being touted as the next generation cloud platform. While the benefits of data gathering are said to be optimizing customers experiences, there exists a vague line between data collection and individual privacy, and it is going to play a major role on the success of the nowadays business model of Adobe.

INTERNAL ANALYSIS

CURRENT SITUATION

The way rules are shaped in a marketplace has changed and in the new marketplace, businesses do not make rules anymore rather customers do. Customers require continuous and personalized experience in the real-time which requires a new level of design agility and data connectivity. Adobe’s competencies include its software and services, and to converge these two Adobe has introduced its Adobe Experience cloud to ensure continually connected and improved services. Adobe experience cloud integrates people, mobile interactions, assets, activation subscription and ensures collaboration in real time. Adobe aims to achieve excellent customer experience by having a cloud platform for customer’s record keeping from both Adobe cloud and external data source. This new data model will provide tools for a data scientist to build custom models to enhance the experience and product offerings as follows:

1. Unique audience profiles: This tool will help build a unique audience profile to identify the most valuable customers across all the digital platforms and perform customer intelligence. Even if they hop between different digital channels, the customer can have an omnichannel experience and the customers will receive a personalized content based on this information.

2. Creating data partnerships: Adobe Experience cloud is performing as a switchboard model by acting as a strategic partner between related organizations and add to customers profiles giving itself a competitive advantage. This will help integrate the data economy with the experience economy and companies attaining an edge over the competitor by obtaining access to other company’s data. For example: Airline companies own the data about the reward members and for business travelers. This piece of information can upscale the business of a credit card company who want to market travel rewards card to business travelers.

Key Takeaway — With the above-mentioned product offerings Adobe is focusing more on digital marketing, from the standpoint of product development and positioning of the product. This might create a non-marketing use case making it less appealing to companies which require Data Experience platform integrated with security feature such as Service portals to ensure personalized access to systems. This brings a question whether Adobe will still maintain the Right to win in the current marketplace or not.

RIGHT TO WIN

Adobe produced record results in 2017 and is ahead of its earnings in the first quarter of 2018. They have 88% revenue from recurring sources. The company has achieved record cash-flow has have received increased revenue per user across all product categories. These facts put Adobe in a good position financially. Adobe was also named as a leader in 2017 Gartner Magic Quadrant for digital marketing hubs, for the third year in a row. The new experience record keeping system in place is supposed to provide a differentiation and an opportunity to keep up in the CRM tool market. With a hugely successful product portfolio in place, we believe that Adobe has its right to win currently but it will have to put a lot of efforts to maintain it.

CORE COMPETENCIES

Adobe’s core competencies include its unique and universal services and software. Company’s distinctive product offerings, coupled with excellent customer experience is why it acts a center of gravity for many customers. Adobe experience cloud product synchronizes the services aimed towards optimizing digital experiences with a shared infrastructure for content and audiences. Adobe is offering a broad collection of technologies aiming at cloud-based systems and to enhance the digital marketing use cases. Adobe focuses on usability by business roles which advances the customer’s agility and responsiveness. It has gained the expertise through experience with global multi-brand organizations and its experience cloud accounts for expansion for partner and agency for ecosystems of internal and external content sources and destinations. With all the offerings mentioned above, we believe Adobe still abets its core competency of encompassing many products and services. It has effectively raised the aspirations and expectations of customers, convincing the competitors to follow, which is explained further in the section for competitive analysis.

With the introduction of Adobe Experience Cloud, Adobe provides a platform like a switchboard profit model. The more the business join the board and the more data is collected and used for customer intelligence the more profitable model it will be. The various business who wants to use the customer data and transformed customer intelligence to differentiate their product offering are attracted to Adobe giving Adobe a chance to pull more businesses and making the platform more profitable.

Key Takeaway — Since data gathering and processing is beneficiary to both the businesses and customers, but the process includes record keeping of customers data which has serious privacy implications, necessitates a tool-set to have an extra compliance layer to not disturb its existing core-competencies.

JOBS TO BE DONE

Based on Adobe’s core competencies and the rise of experience cloud, we can see that the job they’re trying to perform is managing content for their customers digitally and help enterprises enhance their customer experiences. We need to analyze whether the accumulation of data helps in any way to improve or support this purpose.

STRENGTHS AND WEAKNESSES OF DATA GATHERING DONE BY ADOBE

PERFORMANCE ANALYSIS FOR ADOBE

We are using three use-cases that Adobe performed for three clients, to understand the capability of their data analytics platform.

1. Hyatt
What Adobe provided — Adobe analytics, experience manager, marketing cloud and creative cloud. These comprised tools to support the customers’ journeys with quality based and insightful experiences through websites and channels of the client. Used customer data to test and quantify the effect of website changes, efficiently create content for faster updates with relevant user information and centralized the assets with associated content in a central location for use by content authors worldwide.
Strategic Impact — Increased traffic and revenue, centralization of assets, enhance customer journeys.

2. Scottrade
What Adobe provided — Adobe experience management solutions with Adobe marketing cloud. Gathered user data for customer segmentation and targeting. Enhanced the view for marketers across different channels.
Strategic Impact — 40% of new account openings, personal experiences encouraged brand loyalty.

3. NetApp
What Adobe provided — Used and tracked customer data to transform disparate marketing teams into a collaborative business group. Provided insights about overall customer base and audience segments to garner more engagement.
Strategic Impact — Boosted site-wide engagement in terms of click-through rate by 1705 and conversion by 13%.

Other strategic impacts made for the clients by data gathering processes implemented by Adobe include 33% landing page conversion for Autotrader.com and 1100% boost on digital channel revenue for ‘hhgregg’, by using customer data to identify high-value audiences and helping partners target more relevant segments.

Key Takeaway — Data gathering processes implemented by Adobe has helped its client achieve strategic milestones. This signifies that Adobe indulging in data collection initiatives is strategically impactful.

EXTERNAL ANALYSIS

MARKET TRENDS

Data collection and processing to give important insights for building up a powerful customer experience have become a core technique for businesses. It allows to get personal and relevant for the customers, such that more than 85% marketers report success with personalization. It helps in understanding what’s working and what’s not, in responding back to customer end glitches faster and in mapping the forward-facing journey accurately. Customers benefit from a more accurate and proactive, targeted use of the company’s offerings, targeted and relevant offers and user-friendly easy-to-use products. All these benefits lead to increased brand loyalty, increases retention, reducing churn and help in finding new market opportunities. It also helps in cross-selling, which accumulates around 35% of revenue for Amazon. Data mining has huge strategic effects in building up an experience economy. Along with this, in order to provide excellent customer experience, customer profiling is an important step. To identify patterns across customer behaviors for getting useful insights, CRM tools are required. As Adobe is adding its experience record keeping system for customers, it surely has a potential to act as an efficient CRM tool. This provides a Big Enough Market Insight for Adobe to expand its data gathering and collection processes.

By introducing the new customer experience record keeping system and turning itself into more of a CRM tool, Adobe is trying to align itself with the upcoming trends. The statistics above show that there is an expanding market for Adobe to continue investing in data analytics processes. Straining on point 2, the current generation of DMPs have loopholes. By introducing the record keeping system, the DMP provided by Adobe will switch to next generation of cloud platform. Also, Adobe’s experience cloud can eliminate the need of third-party implementation of DMPs which will attract more organizations to utilize that, as suggested by stats above. A well-equipped DMP utilizing the customer experience record system will definitely be aligning with the Jobs to be Done.

Key Takeaway — As the market is moving towards customer experience-oriented economy, data gathering processes play an important role to prove beneficial for the companies. There is a penetrable and addressable emerging market for Adobe experience cloud platform. Investing more towards data gathering processes looks important, safe and logical.

BUYER UTILITY MAPPING

After looking through the market trends, it seems safe to state that there is a shift towards data acquisition and usage for customer experience. However, we must consider whether this process is worth investing in by looking into its potential uses. It could be a game-changer or just a hype that companies are falling for. We look at the buyer utility map for customer experience here to consider what services were being offered by Adobe originally and compare it with the opportunities presented by the use of data.

Through the buyer utility map, we notice the areas where Adobe traditionally served customers, which are as follows:

1. Simplicity in Delivery: Through its easy to access services and intuitive interface, one of Adobe’s primary competencies has been to provide a web engagement solution accessible to many.

2. Improving productivity in Usage: It is easy for the customers to improve productivity by using Adobe’s tools and performing tasks faster.

3. Improving fun and image in Usage: By providing graphic solutions to customers, and by being intuitive about their needs, Adobe provides a great customer experience in this sphere.

We also identified areas where data accumulation could help Adobe improve experience where they were originally not doing so.

1. Convenience in Usage — By providing a tailored solution to a client or an individual customer, it is easy for the customer to access the required functions on an individual level and develop business insights relevant to the industry on an enterprise level. This helps in increasing customer retention for Adobe on the basis that to shift into a different system, the customers have to give up a system which was specifically built for them.

2. Convenience in Supplements — Adobe’s data collection will make it easier for customers and enterprise clients to use their additional features better. For individual clients, this offers an opportunity to broaden their scope of work by implementing other features (which Adobe recommends through their data). For enterprise customers, Adobe can provide marketing and advertising insights which could help them expand based on what they do and who are they targeting.

3. Simplicity in Maintenance — The main issue with data collection which rises in a company is aggregating data from various departments and making sure the records and identities are matched. Taking insights from this aggregated data becomes more useful and helps the company in better ways.

Key Takeaway — We note that the usage of customer insights to draw data and using it for their benefit is a way Adobe can make its platform more customer friendly. By using this customer-centered approach to their benefit, Adobe can create a huge strategic impact.

COMPETITIVE ANALYSIS

We specifically focused on Adobe Experience Cloud, which aims to provide combined solutions in marketing, analytics and content management to enterprises. Market and industry affecting Adobe Cloud Platform business model are analyzed using the competitive radar. In the following radar, Adobe faces direct competition from Salesforces, Oracle and IBM, which provide full-range solutions to corporations. Adobe faces lateral competitions from companies like HubSpot, Episerver, and Sitecore, which provide some of the software products focusing on either marketing, analytics or web content management.

Salesforce: The Salesforce Platform allows users to customize and extend their CRM functionality based on the needs. Salesforce is the biggest competitor for Adobe Experience Cloud that is looking forward to becoming a CRM tool.

Oracle: Oracle Cloud Platform emphasizes on its openness and integration, and it supports various third-party and open source software. It aims to eventually be able to “predicting behaviors” using its AI technology.

HubSpot: HubSpot is a public traded company providing tools for content management, web analytics, social media marketing and search engine optimization. The platform of HubSpot is comprised of three parts: CRM Free, Marketing Hub, and Sales Hub.

Episerver: The Episerver Digital Experience Cloud software platform offers web content management, digital commerce and digital marketing. Episerver has conducted several mergers and acquisitions of companies providing services like searching, commerce personalization, and marketing automation.

Sitecore: It provides e-commerce solution, web content management, digital analytics and marketing automation software. The seamless, adaptive experience is their advantage. Its system allows the exchange of data among third-party systems and exchange content with any external sources.

Key Takeaway — Almost all competitors have provided a cloud-based platform for customers to access all kinds of services available. And all of them are trying to implement AI and machine learning to provide more specific and personalized services and experiences. Adobe is for sure one of the leaders in the industry in platform services. But there is an unending need to work on differentiability in terms of offerings. And this is where efficient data accumulation and analytics would help.

OPPORTUNITIES AND THREATS FOR ADOBE’S DATA GATHERING ACTIVITIES

CONCLUSIONS

ADOBE’s Data Gathering and Processing Provides a Strategic Advantage

From the outcomes of our analysis, we have concluded that data processing and gathering for individual customers, provides and will provide a strategic advantage to Adobe. From the internal analysis, we found that Adobe is capable enough to carry out these processes. From the external analysis, we found that the market trends align with the need and continuation of Adobe’s data collection strategy. But along with this, data security and privacy-related threats should not be ignored. The newly announced customer experience records system combines data across GDPR readiness as well, which is a good start towards tackling the threat.

From the current situation analysis and the concept of Right to Win, we inferred that Adobe with its Adobe experience cloud unlocks the digital ability to drive the business value. While data used to be the significant advantage for early adopters of marketing analytics technology, it is par for the marketing analytics now. Hence, Adobe should continue to create value from the data by aligning their internal teams, process and technologies to capture and draw insights from the data collected to maintain its Right to win. Adobe should focus on every aspect of the data be it making processing it through AI and machine learning to get some insightful analysis or safeguarding the collected data to help companies complying the rules and regulations on sharing the data. Also, Adobe needs to address the gaps related to privacy and security to utilize its core competencies to the fullest. We have concluded that, bolstered by the strengths and performance analysis, data accumulation and analytics align with the core competencies and the jobs to be done. Adobe’s ability to provide end to end platform-based data driven solution to its clients are one of its strengths along with strong partnerships. Data processing and GDPR in the experience record keeping system enhance its strength to provide potential for strategic advantage. But along with that extreme focus on digital marketing makes it less appealing for companies wanting the DXP for other purposes. Adobe needs to restructure its positioning and pricing to maximize the outcome of data gathering and processing for a better strategic outcome and for maintaining its right to win. Performance analysis that depicted the cases of three clients and how successfully Adobe helped them to increase their audience and revenues, is a proof that data processing has helped Adobe and its clients in the past and while flowing with the ongoing trend, it should continue to do so.

With many companies and customers willing to switch to more innovative and next generation of cloud platform, experience record system has a penetrable and addressable market to cater to, increasing its credibility in providing a strategic advantage for Adobe. The buyer utility map provides the areas where data accumulation is going to help Adobe’s clients and their companies. It will increase the convenience in terms of usage, supplements and simplicity in maintenance, hence proving that the ability to draw data and using it for insights can make Adobe’s platform more user-friendly. By this customer-oriented benefit, Adobe gets a huge ground to have a huge strategic impact. From the competitive analysis, we figured out that almost all the competitors are implementing AI and machine learning to provide more personalized experiences. Adobe being the leader, in order to retain its position, should focus more on the seamless experience and the accessibility of its services as their cloud product complexity increases and the integration becomes harder. This provides a great opportunity for data gathering and processing for gaining competitive advantage and helping the business.

Both internal and external analysis depict that there is a huge potential for data analytics to provide a strategic advantage to Adobe. We strongly recommend Adobe to continue innovating and investing in data gathering and processing, while not ignoring the threats and catering them to provide differentiability in the current market.

Recommended Feature for Adobe — Security as a Service

With Adobe focusing on content management, they can expand their breadth of services to other markets and include specific features to those markets. One such feature is security management and Adobe can develop its services to provide their customers with a fully secure space to store and access their data. The platform would provide a threefold advantage in terms of security and limited accessibility to companies looking beyond their regular marketing offerings.

Secure space and Authentication — Through this service Adobe can look towards providing an access portal to the client’s data without them worrying about the security. With the ability to make heavy security infrastructures possible, Adobe can use this service to attract clients who want their data confidentiality sustained with leading tools.

Position based accessibility — With this system, there will be levels of security and through a class-based clearance, access can be granted to individuals qualifying a certain level only. This is generally required for companies with a deep hierarchical structure where certain information is only for certain bands of employees.

Secure data sharing — With high scrutiny about data accessibility and redirects, sharing information within or among departments becomes an issue with a long chain of clearances to be processed and access to be granted at multiple entry points. In this system, Adobe can handle the same for its clients.

This recommendation addresses the problems associated with threats as mentioned in our analysis and will provide a differential factor giving a competitive advantage to compete with Salesforce especially.

In collaboration with — Anushashna Garg, Aditya Shastry Eranki, Mrunalini Bhattiprolu and Yi-Chen Lee

Note — We were not paid by Adobe or any other organization to write this report. It was a part of our assignment for Competitive Strategy course at Duke University.

what is the core function of an enterprise platform

Table of Contents

A Complete Guideline of Core Functions of Enterprise Platform

If more than ten people choose to return the same pair of ill-fitting jeans every other day for a month, their order will likely be refunded. The system must register this item and mark it before reporting casualties or assessing any situation behind closed doors. All seems well at first glance, but have you ever thought about how long these reports take? Behind each cash, register sound are complex software systems known as an enterprise that process transactions quickly without error!

What are Enterprise Software Systems?

The success of any business depends on how quickly it can collect and analyze data, which is why large corporations like Walmart use enterprise information systems. These complex platforms handle many operations within a company to facilitate its reporting tasks. They’re built for speed with scalability in mind, designed to deploy across networks such as the Internet or an intranet, and offer easy access via web browsers or mobile apps so that employees can get their jobs done no matter where they are!

However, the complexity of enterprise applications pushes most corporations to outsource the development of these programs they need for their operations; after being developed and then brought back into-house with an IT team specializing in this type of work – deployment happens.

The 3 Types of Enterprise Systems

To stay competitive in today’s digital markets, every corporation needs three types of enterprise systems.

Customer Relationship Management

CRMs are software that helps companies present a consistent message about their customer insights by gathering the latest information on each lead. Collections of data for CRM use happen at each step during pre-sales processes like sales and marketing, call centers, help desks, and support services.

CRM is a significant component of any company’s operations. It takes in customer service activity from every aspect, customer management, recording every order and exchange processed by the business while also keeping track of invoices cut for shipment sends as well as refunds given out to customers at each step along their journey with you. Not just when they buy but even if there was some kind of problem or issue following up after delivery too!

What are Examples of CRM?

There are two types of CRMs that every business process should be familiar with: operational and analytical. Operating systems focus on automating customer-facing parts, like targeted communications and offers. At the same time, analytics concentrate more heavily on analyzing data such as sales history, credit scores, or marketing loyalties for enhancements to both customers’ value and company profitability.

The most popular CRMs used by corporations include:

Enterprise Resource Planning (ERP)

ERP systems are designed to unify the process of an enterprise, making it easier for companies and employees within that organization. The software integrates all aspects under one roof. So, there’s no more inconsistent actions or duplicate work across different departments; instead, you can use what has already been tested by other businesses in your field!

What is Enterprise Resource Planning Used For?

To help your organization reach its goals, make sure to look at what kind of ERP modules align with the different areas in which you specialize. For example:

For some companies, cloud-based ERP is the way to go. Its cost efficiency and flexibility will create a seamless experience for employees while maximizing productivity in your company’s operations! Moreover, in this modern age, cloud model, cloud services, cloud versions, cloud transformation, and cloud computing are widely used around the world.

Supply Chain Management Systems

The third type of enterprise application is supply chain management systems. These software programs monitor the relationships between people, tasks, or equipment to facilitate integrated partnerships amongst all goods and services points across an entire company’s business network. From suppliers on one end who produce products for sale as well as clients on another.

Supply chain management is the process of ensuring that goods are delivered to their destination in an efficient manner. There are many different types, but some common ones include purchasing, inventory management, and warehousing. Among others for retail companies or production industries with extensive inventories like manufacturers who produce semi-finished products which another company can then finish before being sold on.

Major Enterprise IT Landscape/ Applications

The enterprise system umbrella can include specific applications with a more detailed level of architectural design and reliability. They’re mostly built for handling precise data, going through rigorous testing to assure accuracy in information. An example is the following:

1. Email Marketing Systems: Email marketing is a great way to promote new products and services regularly. Companies often use web analytics in order analyze data from their campaign, showing how many page views were gained by the messages being sent out onto customers’ inboxes every day or week depending on what best suits your needs as well as those of companies who have paid for advertising space within emails directed at yours specifically.

2. Business Intelligence: Business intelligence is an umbrella term that includes tools and practices to access any information, analyze it efficiently for organizations to optimize work performance.

3. Payment Processing: Third-party services that process payments are now faster and more diverse due to more robust wireless internet connections. Services like PayPal offer clients more payment options, which makes enterprises systems adaptable for scaling financial data.

The changing business landscape of today’s world means that firms must be able to adapt for them not only to survive but thrive. Enterprise resource planning systems are becoming more innovative and efficient with each passing day, providing companies with crucial information about their competition, so that they can stay ahead at all times.

Whether it is staying on top competitor-wise or gaining an edge over other local competitors by understanding what others might do beforehand which will enable you to get your product/service into someone else’s market first.

What is the Core Function of an Enterprise Platform

Every successful business needs a platform to function. Every single one has four core functions for business:

The first step in creating your ecosystem of buyers is by doing these four key things right!

Matchmaking

There are many different people with varying interests and needs. Each group has its motivations, which drive them to interact in ways that can be monetized through business models like advertising or subscription services. Understanding this will help you maximize your potential for success by understanding how users’ personas impact what they value most about the product/service being offered on an individual level.

For example, Uber matches drivers nearby based solely on their location along with whether there is someone requesting pick up at any given moment.

Building Liquidity

The chicken and egg problem is a common challenge that every platform needs to solve as it grows. However, there are seven strategies you can use for your business’s success in overcoming this issue, with one process involving value subsidies on both sides of an ecosystem user-side engagement!

The use of value subsidies can be used to promote your company, product, or service. For example, a referral fee for signing up with one’s friend on Uber and free rides when referring other drivers is an example of monetary value subsidies while offering better rates through the VIP program may provide product support in exchange for high-volume consumption like booking restaurants online before they open their doors.

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Setting Rules & Standards

Platform businesses use technology to curate access and usage between multiple user groups to facilitate an exchange of value. The platform should think like the mayor for this town who can create rules that will help govern, hopefully, incentivize growth in desired directions (such as limiting messages or providing incentives). Still, most importantly, they need good information about what is happening within their community at all times!

Example: Twitter limited tweets length back when it launched – 140 characters was chosen because users found them sufficient enough; people could make brevity count through creativity while retaining crucial details without too much extra padding.

Providing Functionality

A company’s business model is a significant determinant of its value potential. To unlock that value, they have to build technology and find the right balance between features in their products and what kind of tech we develop for them.

Example: Airbnb may be the answer for those looking to make extra money on their vacation. Whether you are an avid traveler or this is your first time, Airbnb provides software that helps product managers/ producers manage booking availability and communications while calculating tax obligations from income generated by hosting guests through their website interface. In addition, they offer insurance coverage in case anything happens during a visit, such as lost property or damage was done at home.

Final Words

About The Author

Jefferson A. Davis

I am Jefferson A. Davis, an ex-security officer and now a successful businessman. I have worked in the field of safety and security for years. I have seen a lot of different things in my time as a security professional, but one thing that never changes is people’s desire to be safe and secure. After retirement I have been running my business for more than 8 years, and it has met with much success. For this reason, I decided to start writing so that others can be benefited from business blogs and learn about their various options when it comes to being safe and secure.

3 Proven Architecture Patterns for Integrating Digital Experience Platforms

Digital experience platforms

For information technology (IT) architects and technologists who seek to design, build, and evolve these digital experience platforms, a key challenge is to establish a platform architecture that integrates a variety of different, best-of-breed technologies and capabilities together to deliver an integrated solution. That same platform, however, must also enable a high degree of agility, scalability, and adaptability.

Based on years of experience architecting complex, omnichannel, digital experience platforms for global clients—working together with strategic partners such as Adobe in deploying their Adobe Experience Manager (AEM) solution for different customers and enterprises—we’ve observed different business drivers and architectural patterns.

Here, we collate our thinking and point of view on the most common business drivers that we see, as well as our recommendations on which architecture patterns are most appropriate for different customer scenarios.

“Software to manage, deliver, and optimize digital experiences consistently across every phase of the customer life cycle.” 1

The business justification

Today’s consumer doesn’t distinguish between channels and moments of engagement, transaction, and service. A modernized IT platform that supports digital experiences has to allow a seamless journey from awareness to engagement and discovery, purchase and transactions and even customer service and support. Unfortunately, that expectation is not easy to live up to for most enterprises today.

Many enterprises and their IT platforms have traditionally been organized by “functions” (e.g., Marketing, eBusiness, and Customer Support), thereby leading to unwanted silos. To deliver a unified, integrated consumer experience, many enterprises have started to bridge this gap by adopting and embracing the concept of a unified digital experience platform (DEP) that cuts across organizational silos (see Figure 1).

Components of a digital experience platform

A digital experience platform delivers a unified, seamless customer experience by bridging the gaps between various technological layers (and organizational silos).

A few key considerations for digital experience platforms

A scenario-driven approach to building digital experience platforms

Having worked with hundreds of marquee clients over the last 20 years, we’ve seen a broad array of business drivers and use cases for why a client may want to invest in a digital experience platform like the AEM solution. Correspondingly, we’ve also explored, defined, and implemented a variety of different solution patterns for how a DEP can be constructed and brought to life. Based on our learnings across all of these, it is evident to us that every DEP solution within each organization is somewhat unique – there is really no “single solution” or “silver bullet” for how these platforms can (or should) be architected.

Against this backdrop, our experiences have shown that there are four key business scenarios and use cases for a modernized DEP:

The architectures

There are various ways in which a digital platform and its underlying solution architecture can be defined. Consequently, there are a number of different design patterns that can be applied to architect the solution as well. These patterns dictate how responsibilities are assigned across the various layers of the architecture, how systems, technologies, and packages are “mapped” to these responsibilities, and how the interactions between the different layers and systems work to deliver the complete solution. Again, as opposed to advocating the “one-size-fits-all” solution pattern that works for every scenario, we believe in considering a catalog of solution patterns that can then be evaluated and applied against each enterprise’s needs and unique situation.

For the purposes of this paper, we will focus primarily on the Adobe Experience Manager as the web content and experience management solution. We will highlight a few key architecture patterns for building digital experience platforms around the AEM solution and reveal how AEM can be deployed and extended in different ways to support various needs.

The deployment of a standard AEM solution is ideal for a wide spectrum of brand marketing experiences, including corporate websites and microsites, global and local brand coordination, and multi-brand/channel/ regional marketing. With this pattern, IT teams separate concerns and responsibilities by decoupling front-end activities from those of the back end (see Figure 2). This enables both to evolve independently – not to mention allowing front and back-end teams to do what they do best.

FIGURE 02

Standard AEM solution deployment

By visualizing the various components of a standard AEM solution, we can see how the roles and responsibilities are separated by the decoupling of the front- and back-end systems.

Even with a decoupled front end, the application of this pattern retains all the power of the authoring and marketer capabilities available out-of-the-box with the AEM solution. The benefit is given by the seamless integration of the front-end experience and modules with back-end AEM platform components, which (by leveraging a “schema” or contract-driven component development model) minimizes churn and rework in the integration process.

By adopting a front-end view library that supports a “write once, run anywhere” approach, brands are able to rapidly evolve their experiences from largely static ones to interactive, personalized, and dynamic interactions. This, combined with the use of the out-of-the-box (server-side) templating construct available in AEM, enables a multi-tenant architecture that allows multiple brands to derive reuse from a shared platform – yet grants each of them and their corresponding agencies full creative independence in how they design and develop the customer experience.

The standard AEM solution also takes advantage of a “progressive rendering” model that enables a good portion (or even the entirety) of the experience or page to be rendered by the AEM, all while reusing the same front-end view library for rendering across both the server and browser containers. The AEM solution (in this case, AEM Publish) is then used as the primary deployment container and “presentation assembly” layer to host, deliver, and serve the consumer experience. Subsequent integration needs associated with the organization’s marketing ecosystem (e.g., analytics, targeting, digital asset management, search, and consumer data) can be largely handled within the AEM platform itself or done client-side (i.e., browser-side).

When integrating browsing and shopping experiences or driving content-driven commerce, adopting an experience-driven pattern is preferred. In this deployment, there are three factors at play: the front-end team defining templates and designing user-facing elements, the AEM platform team creating editable content components, and the integration developers building scalable integration services and application programming interfaces (APIs). Together, they combine marketing content and editorial capabilities with the data and business applications of underlying transactional systems to enable a unified consumer experience characterized by integrated experience management (the authoring) and delivery (the rendering).

In this solution, as in the previous one, the consumer experience and back-end systems are again decoupled and evolve independently. The AEM solution retains the power of its out-of-the-box authoring and marketer capabilities as well – this time to enable integrated in-context authoring, editorial tasks, and experience previews within the AEM environment itself. The front-end view library is also carried forward to enable front-end developers to build and manage user-facing elements separately – thereby facilitating greater experience agility.

Lastly, in most scenarios, the solution continues to leverage the AEM Publish Server as the primary “presentation assembly and composition” layer to render and deliver the customer experience. The overall experience, page layout, and marketing components can all be rendered by AEM Publish, however, dynamic components that require integration and orchestration (e.g., product details, booking widgets, etc.) can be resolved and rendered by using either server-side include technologies.

The key to applying this pattern is an “API-first” mindset (see Figure 3). Based on this, a scalable service orchestration layer within the architecture is established to integrate with back-end systems, including commerce, customer relationship management (CRM), booking engines, etc. This is particularly relevant as the number of integrations increase and greater orchestration is required across services (back-end systems) to deliver and render the customer experience.

FIGURE 03

Experience-led business solution

In this pattern, we can see how an API-first mindset enables the connection between content capabilities and those of transactional systems.

Our last pattern is a game changer when compared to your standard AEM solution, CMS platform, or any other content and experience platform deployment. This is due to three critical, differentiating factors:

Enable extreme scale for business-critical transactions

The scalability and agility of this pattern stretches far beyond the simple delivery of content and marketing experiences to enable business transactions, digital commerce, and online customer conversion at incomparable scale.

Build the entire system for change

Our third pattern can rapidly – and independently – evolve both your cross-channel consumer experience and its underlying integrations/transactional systems without needing to “rip and replace” with every major change.

Unite the CMO and CIO in collaboration

The ultimate goal of this pattern is to empower marketers with the toolsets they need to create and deliver great experiences, while simultaneously gifting IT with an architecture pattern that allows them to not only rapidly scale, manage, and maintain the solution easily but also to become the CMO’s best friend by supporting their (and the architecture’s) need to evolve.

Based on microservices, which are typically the core of the digital experience platform, this pattern is ideal for the heavy orchestration involved in architecting omnichannel consumer experiences at web scale. These applications include cross-channel business-to-consumer or business-to-business commerce, multi-brand or multi-store product catalogs with high counts, and high-volume order or transaction processing. This third pattern is also preferred for integrating across browsing, shopping, purchasing, and customer service interactions.

All of the aforementioned examples necessitate a high degree of modularity and agility – along with the ability to manage, deploy, and upscale each layer independently. A cloud-native, pure microservices architecture pattern solves for this by adopting an everything-as-a-service model that identifies multiple interactions (e.g., content consumption, commerce experience management, ordering, product catalogs, promotions, loyalty) as “headless” services (see Figure 4). The headless approach is what allows for a high degree of decoupling and flexibility across the consumer experience. It supports a variety of evolving channels, as well as offers a platform architecture future-proofed for the evolving technology landscape – one in which individual services and their underlying products are likely to change over time.

FIGURE 04

Microservices architecture

This pattern is supported by a “headless” services mindset that caters to strong decoupling and flexibility across various underlying technology components of the customer experience.

Similar to the experience-driven pattern, the microservices architecture also leverages an API-first model when interfacing with all underlying systems and services. In fact, this is what establishes the highly scalable, non-blocking service orchestration and integration layer within the architecture. This layer is separated from the actual microservices. The service orchestration layer is highly optimized for a channel (typically delivering a single, composite, and optimized response for each one), but that channel can spread across several underlying microservices. It is the architecture that combines the responses from several underlying API calls into one unified response: the customer experience.

That experience (the overall application) is supported by a set of loosely-coupled, fairly independent modules that can follow their own development lifecycles – also referred to as “non-monolithic” deployment. It has a preference for a “decoupled presentation assembly” layer (a.k.a. a “decoupled glass”) in which a server-side MV* (Model-View-Wildcard) application enables: 2

These activities are typically done outside of the underlying systems (e.g., content, commerce, etc.) via a “Universal JavaScript” application pattern for the assembly, rendering, and presentation layer –wherein the same MV* application can assemble and render the dynamic experience across server and client. The application is typically deployed as the “decoupled glass” that simultaneously enables high-speed, high-performance rendering on the server, front-end rendering in the browser, and rapid updates to the customer experience layer.

With this, the consumer engagement platform is able to rapidly update with faster release cycles and more frequent deployments, all while isolated from the underlying mission-critical transaction system (which may follow its own release and update schedule). It is this notion of “bi-modal” or “two-speed IT” that enables the right balance between experimentation and agility vs. stability and scalability.

Lastly, experience management needs are relatively simpler than what is typically seen with the experience-driven solution. Some degree of layout, page, and template management is still desirable and required, but this is either limited to specific sections of the customer experience (e.g., product discovery) or is focused on specific needs such as component/slot placement (primarily for the purposes of merchandising).

That being said, IT leaders z the opportunity to share, leverage, and adapt the underlying AEM solution within the enterprise across multiple solution patterns. For example, the experience-driven and headless patterns (second and third, respectively) can be combined using the same AEM infrastructure – a decision that makes sense if the enterprise has already invested in one Adobe solution and now wishes to leverage the unique benefits of another.

Introduction to Cloud Computing Quiz

Introduction to Cloud Computing Quiz

Module 1 Graded Quiz

1.
Question 1
In the US National Institute of Standards and Technology (NIST) definition of “cloud computing”, what does the statement “shared pool of configurable computing resources” include?

2.
Question 2
What tasks do hypervisors accomplish? Select two.

3.
Question 3
What are some of the cloud benefits that make it lower-risk for enterprises to adopt cloud? Select two.

4.
Question 4
Which of these are full-service cloud platforms?

B. Amazon Web Services

C. Google Cloud Platform

D. Microsoft Azure

5.
Question 5
An IBM Institute for Business Value study says that more than three-quarters of enterprises today are using cloud computing to expand into new industries. What additional benefits do organizations find when adopting the cloud:

6.
Question 6
What are some of the results companies like Bitly, American Airlines, UBank, and ActivTrades achieve with cloud adoption?

A. Better customer service

B. Remove barriers to innovation

C. Demand for enterprise scale

D. Accelerating growth

7.
Question 7
IoT, AI, Blockchain, and Analytics are emerging technologies enabled by the cloud. What are some of the attributes of cloud computing that enable these technologies? Select two.

8.
Question 8
What is the three-way symbiotic relationship between IoT, AI, and Cloud?

9.
Question 9
What is the three-way relationship between blockchain, AI, and the Cloud?

10.
Question 10
Which of these are essential characteristics of the Cloud? Select two.

Module 2 Graded Quiz

1.
Question 1
Which of the following does NOT represent one of the three main Cloud Service Models referred to in the course?

2.
Question 2
Which one of the provided options is true for Infrastructure-as-a-Service?

3.
Question 3
Which are some of the key components of cloud Infrastructure-as-a-Service? Select two.

4.
Question 4
Which of the following are essential characteristics of Platform-as-a-Service? Select two.

5.
Question 5
Which one of the following is a key characteristic of Software-as-a-Service?

6.
Question 6
Which of these statements is a characteristic of Public Clouds?

7.
Question 7
Which of the following statements is NOT a correct statement about Private clouds?

8.
Question 8
Which of these statements are true of Virtual Private Clouds (VPCs)? Select two.

9.
Question 9
If an organization needs to run a highly sensitive and mission critical application with unpredictable performance and capacity requirements, which of the following models would best meet its requirements?

10.
Question 10
Which of the following statements about Hybrid Cloud is NOT correct?

Module 3 Graded Quiz

1.
Question 1
Each Cloud Region can have multiple Zones (also known as Availability Zones). What are Zones?

2.
Question 2
Is it possible to run completely different operating systems on Virtual Machines (VMs) that are on a single host? If yes, what makes this possible?

3.
Question 3
Which of the following are examples of single-tenant compute environments in the Cloud? Select two.

4.
Question 4
Which of these scenarios is ideal for the use of bare metal servers, as opposed to virtual servers? Select two.

5.
Question 5
What are some key differences between Containers and Virtual Machines? Select two.

6.
Question 6
There are four types of cloud storage available. Which storage type is ephemeral or non-persistent?

7.
Question 7
What makes File storage an ideal solution for scenarios where shared storage is needed?

8.
Question 8
Which of these scenarios are best suited for Block Storage? Select two.

9.
Question 9
Which of these are features of Object Storage? Select two.

10.
Question 10
What is the main benefit of a Content Delivery Network (CDN)?

Module 4 Graded Quiz

1.
Question 1
What are the key elements of a Hybrid Multicloud strategy? Select two.

2.
Question 2
What are some of the benefits of using microservices architecture? Select two.

3.
Question 3
Serverless might not be the best fit for all applications or scenarios. Which of these attributes qualify an application for a serverless architecture?

4.
Question 4
What are the characteristics of a cloud native application?

5.
Question 5
DevOps’ tools, practices, and processes are helping tackle some of the complexities and challenges posed by the cloud. Identify two ways in which DevOps is mitigating these challenges.

6.
Question 6
Cloud adoption is an integral part of application modernization. What are the other two important components of modernization?

7.
Question 7
One of the key characteristics of Hybrid Multicloud is portability. What does portability mean in the context of Hybrid Cloud?

8.
Question 8
What is an attribute that distinguishes serverless computing from other compute models?

9.
Question 9
Which one of these statements is NOT true of a microservices architecture approach?

10.
Question 10
Which one of the following statements does NOT describe the DevOps approach and process?

Module 5 Graded Quiz

1.
Question 1
What are some best practices organizations need to follow in order to protect their cloud resources and systems? Select two.

2.
Question 2
Which of the following are key components of Identity and Access Management (IAM)? Select two.

3.
Question 3
Which of these statements are true of cloud encryption

A. Encryption ensures only authorized users have access to sensitive dat

B. When encrypted data is intercepted without authorization, it is unreadable and meaningles

C. Encryption protects data when it is at rest, in transit, and in use in memo

D. Encryption eliminates data security risk

4.
Question 4
Identify some of the standard cloud monitoring best practices from the provided options. Select two.

5.
Question 5
Which job role requires the following skills?

· Collaboration with development and operations teams

· Creating custom automation tools

· Building and maintaining configuration and deployment frameworks

· Monitoring security and measuring performance

Peer-graded Assignment: Peer Assignment – Submit your work and evaluate peers

Upload a screenshot showing Bucket details of a bucket in your instance of Cloud Object Storage. You should have captured this screenshot from Task III Step 1 of the previous hands-on lab. If you were not able to successfully create the Bucket, then upload the SAMPLE IMAGE screenshot above (in which case you will answer the next few questions based on the sample image).

TIP: If the screenshot appears small and is hard to read try zooming in by pressing “Ctrl” and “+” keys together (Mac: “Command” and “+”), or Right-click on the image and “View Image” (Firefox) or “Open Image in new Tab” (Chrome).

Copy and paste the Bucket name of the Object Storage Bucket from the screenshot of the Bucket details you uploaded

Indicate the Storage Class and Resiliency values of the Cloud Object Storage Bucket for which you uploaded the screenshot in Question 1.

Recall, from an earlier lesson that Resiliency of Object Storage is selected based on data protection and access you require. Choose “Cross Region” to store your data across three regions within a geography for highest availability and resiliency. Choose “Regional” to store your data across multiple data center facilities within a single geographic region for best availability and performance. Choose “Single Data Center” to store your data across multiple devices in a single data center for when data locality matters most.

Similarly, you select Storage Class (or tier) of your Object Storage based on how often you expect to read the stored data, and impacts its cost. For example Choose “Standard” for active workloads.

Provide two other possible values for the Storage Class, other than “Standard”.

Which enterprise platform interacts with vendors?

Last Update: May 30, 2022

This is a question our experts keep getting from time to time. Now, we have got the complete detailed explanation and answer for everyone, who is interested!

Which component of an enterprise platform focuses on supply chain?

Explanation: Core processing includes the technology used to manage day-to-day business activities – a common one is a Supply Chain. It may also include internal operations, and back office activities.

What is core function of enterprise platform?

The core function is to provide tools for effective communication. Platforms transforms connections into transactions, ensuring that the transaction is in the correct format for communicating and that it communicates properly. Providing critical communication and coordination tools and services is the core function.

What is an example of an experience component within an enterprise platform?

What is an example of an Experience component within an enterprise platform? A system used for processing customer payments. A tool used to coordinate recruitment of new employees. A mobile app used by customers to place orders.

What is Enterprise Architecture (EA) and why is it important? EA concepts explained in a simple way.

18 related questions found

What is an enterprise platform?

Which describes a platform in enterprise?

What is the four function of an enterprise platform?

Answer: Enterprise application software performs business functions such as order processing, procurement, production scheduling, customer information management, energy management, and accounting. It is typically hosted on servers and provides simultaneous services to many users, typically over a computer network.

What is the most important functions of an enterprise application?

The most important function of an Enterprise Application is to have coordination between all the different kind of systems in an organization to integrate and make them work together.

What is the function of platform?

Platform businesses use technology to curate access and usage between multiple user groups with a goal of facilitating an exchange of value. The platform should think of itself as the mayor of a town who can create rules to help govern and, hopefully, incentive the right kind of growth.

Should suggest an enterprise platform utilizing which type of process?

Enterprise platform should be The core processing process.

What type of platform is Twitter?

Twitter is an American microblogging and social networking service on which users post and interact with messages known as «tweets». Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available.

How does enterprise platform improve supply chain management?

Who heads supply chain function in Accenture?

Prashant currently leads 350+ people strong Supply Chain and Operations practice in Capability Network with responsibility for Growth Market and Global Network Nodes and has demonstrated leadership in deep capability building, driving profitable practice growth as well as new revenue generation for Accenture.

Does cloud enable connections across value chains?

New technologies and service providers make it possible for companies to turn their supply chains into end-to-end business operating strategies. The connected cloud enables the real-time collaboration that makes this possible.

What are the four major types of enterprise applications?

There are four major enterprise applications: enterprise systems, supply chain management systems, customer relationship management systems, and knowledge management systems.

Why enterprise system is required?

Small businesses implement enterprise systems to gain company-wide access to business knowledge, increase employee productivity and minimize the duplication of company data. Enterprise systems may also enable a business to reduce the cost of information technology and minimize the manual input of data.

What are the functions of an enterprises?

What are 4 core functions?

Originally identified by Henri Fayol as five elements, there are now four commonly accepted functions of management that encompass these necessary skills: planning, organizing, leading, and controlling. 1 Consider what each of these functions entails, as well as how each may look in action.

What is a feature of platforms in enterprise platforms?

Scalability is by far one of the most important features of any enterprise software tool and an enterprise search platform is no different. Scalability allows the platform to accommodate increasing number of users and increasing volumes of data seamlessly without the risk of system breakdown or reduced efficiency.

What are the features of platform?

A platform is a business model that creates value by facilitating exchanges between two or more interdependent groups, usually consumers and producers. In order to make these exchanges happen, platforms harness and create large, scalable networks of users and resources that can be accessed on demand.

What are the process of the enterprise platform?

Answer: : Under enterprise resource planning platform, experience is the process whereby vendors interact and also manage the entire supply chain link on behalf of a retail client.

What are the components of enterprise platform?

Are all enterprise platform cloud based?

Companies of all types in a wide variety of industries are adopting an Enterprise Cloud platform —including those in healthcare, retail, financial services, manufacturing, federal agencies and many more. Within enterprises, adoption is being driven largely by IT departments looking to modernize datacenters.

Welcome to FAQ Blog! This is your one-stop encyclopedia that has numerous frequently asked questions answered. Our team has collected thousands of questions that people keep asking in forums, blogs and in Google questions. Our experts have done a research to get accurate and detailed answers for you. So, feel free to use this information and benefit from expert answers to the questions you are interested in!