What is important that gives your reader his her impression of you and your company

What are the paragraphs of a business letter? What does each of them serve for?

It is an important part which sets the tone of the letter and gives your reader his first impression of you and your company.Here you will thank your correspondent for his letter introduce yourself and your company if necessary, state the subject of the letter, and set out the purpose of the letter.

This is the main part of your letter and will concern the points that need to be made, answers you wish to give, or questions you want to ask.

You should thank the person for writing, if you have not done so at the beginning. Encourage further enquiries or correspondence, mention that you look forward to hearing from your correspondent soon. You have also wish to restate, very briefly, one or two of the most important of the points you have made in the main part of your letter.At the end of the letter, always include a way for your readers to contact you.

What complimentary close can you use?

The comma after the complimentary close is optional.

Note that Americans tend to close even formal letters with “Yours trully” or “Trully yours”, which is unusual in the UK in commercial correspondence. Buta letter to a friend may end with “Yours trully” or “Best wishes”.

Тест с ответами по деловому иностранному языку часть 1

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Тестовый вопрос: В complementary closes выберите выражение из ниже представленных, которое используется в Британии:

Выберите правильный ответ:

[ верно ] Yours faithfully

Тестовый вопрос: Какое обращение к женщине принято использовать в деловом письме, если не известно ее семейное положение?

Выберите правильный ответ:

[ верно ] Ms

Выберите правильный ответ:

[ верно ] Yours sincerely

Тестовый вопрос: Which method of electronic correspondents has all the advantages of sending a cable and in addition it is available in the office and offers a direct line, with immediate reply?

Выберите правильный ответ:

[ верно ] Telex

Тестовый вопрос: What kind of a style shouldn’t you use for your letter to be discourteous?

Выберите правильный ответ:

[ верно ] colloquial

Тестовый вопрос: If there are too many mistakes in grammar, punctuation or spelling the reader may be confused. How should you write your letter to avoid it?

Выберите правильный ответ:

[ верно ] correctly

Тестовый вопрос: Если секретарь расписывается за начальника, какую аббревиатуру он (она) ставит в графе подписи?

Выберите правильный ответ:

[ верно ] p.p.

Тестовый вопрос: How long should be the length of the letter?

Выберите правильный ответ:

[ верно ] As long as necessary

Тестовый вопрос: Cross the odd one out of the fax structure in the list.

Выберите правильный ответ:

[ верно ] Message from

Тестовый вопрос: Once the telex operator has dialled the code, an ___code will appear on the teleprinter indicating that the sender is through.

Выберите правильный ответ:

[ верно ] Answerback

Тестовый вопрос: How many parts are there in the letter requesting a service?

Выберите правильный ответ:

[ верно ] 4

Тестовый вопрос: What should be given in the “opening part” of the letter requesting information?

Выберите правильный ответ:

[ верно ] Tell how you heard about the reader

Тестовый вопрос: Какой фразой в США заканчивают письмо к другу?

Выберите правильный ответ:

[ верно ] Best wishes

[ верно ] Yours truly

Тестовый вопрос: Где обычно пишется дата в деловом письме?

Выберите правильный ответ:

[ верно ] В правом верхнем углу

Тестовый вопрос: “We would like to have your answer by 6 of October”. Which part of the letter does this expression refer to?

Выберите правильный ответ:

[ верно ] action

Тестовый вопрос: Which part of the letter requesting information can contain such an expression? “I am planning to …”

Выберите правильный ответ:

[ верно ] purpose

Выберите правильный ответ:

[ верно ] International Trading Company, Sabas Building, 507 A. Flores Street, Manila, Philippines

Тестовый вопрос: What is important that gives your reader his/herimpression of you and your company?

Выберите правильный ответ:

[ верно ] The first sentence or paragraph of the letter

Тестовый вопрос: The messages in telexes are usually ___ versions of the sentences we would use in everyday speech or in letters.

Выберите правильный ответ:

[ верно ] Abbreviated

Тестовый вопрос: Где обычно пишется дата в письме?

Выберите правильный ответ:

[ верно ] Напротив первой или последней строчки адреса получателя

Тестовый вопрос: Which expression refers to the action part of the letter requesting a service?

Выберите правильный ответ:

[ верно ] I look forward to hearing from you

Деловой иностранный язык (английский) ч.1 Тесты с ответами Темы 1-4

Деловой иностранный язык (английский) ч.1 Тесты с ответами Темы 1-4

Для быстрого поиска по странице нажмите Ctrl+F и в появившемся окошке напечатайте слово запроса (или первые буквы)

Где обычно пишется дата в письме?

+Напротив первой или последней строчки адреса получателя

Напротив последней строчки адреса получателя

Напротив первой строчки адреса отправителя

Напротив первой строчки адреса получателя

Где обычно пишется дата в деловом письме?

В левом нижнем углу

+В правом верхнем углу

В правом нижнем углу

В левом верхнем углу

Какое обращение к женщине принято использовать в деловом письме, если не известно ее семейное положение?

Какой фразой в США заканчивают письмо к другу?

В complementary closes выберите выражение из ниже представленных, котороеиспользуется в Британии:

Yours very truly

Very truly yours

+International Trading Company

507 A. Flores Street

Miss Claire Waterson

c/o Miller & Sons Pty. Ltd.

Sydney NSW 2000

The International Trading

24 Churchill Avenue

How long should be the length of the letter?

+As long as necessary

What is important that gives your reader his/herimpression of you and your company?

The style of a business letter

+The first sentence or paragraph of the letter

The length of the letter

What kind of a style shouldn’t you use for your letterto be discourteous?

Какая аббревиатура используется при вложении в письмо дополнительных документов?

Чтотакое VAT номер ?

Values Added Tax

+Value Added Tax

Value Added Taxes

Если секретарь расписывается за начальника, какую аббревиатуру он (она) ставит в графе подписи?

How many parts arethere in the letter requesting a service?

Which part of the letter requesting information can contain such anexpression? “I am planning to …”

“We would like to have your answer by 6 of October”.

Which part of theletter does this expression refer to?

What should be given in the “opening part” of the letter requesting information?

+Tell how you heard about the reader

Tell why you want the information

Tell what you want

If there are too manymistakes in grammar, punctuation or spelling the reader may be confused. Howshould you write your letter to avoid it?

Which expressionrefers to the action part of the letter requesting a service?

+I look forward to hearing from you

We will need the following

This will confirm our telephone conversation

I appreciate your help

Which method of electronic correspondents has all theadvantages of sending a cable and in addition it is available in the office andoffers a direct line, with immediate reply?

The messages intelexes are usually ______ versions of the sentences we would use in everyday speech or in letters.

Cross the odd one out of the fax structurein the list.

Once the telex operator has dialled the code, an _________code will appear on the teleprinter indicating that the sender is through.

Заочное отделение ФЭМ СПбГТИ(ТУ)

(модуль) Иностранный язык

ФЭМ СПБГТИ (ТУ)
СДО ФЭМ
Система дистанционного обучения.

Модуль по Иностранному языку тестирование онлайн, ответы на тесты по (модуль) Иностранный язык на заказ.
Выполняем тестирование он-лайн для студентов ФЭМ Технологического института по (модуль) Иностранный язык.
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Обратите внимание, что максимальное количество баллов по тестам, которое можно набрать, составляет 60 баллов, при условии, что не допущено ни одной ошибки. Для сдачи предмета необходимо также выполнить контрольную работу.
По тесту Мы гарантированно набираем 50 баллов.

Иностранный язык(модуль)
ИнЯз. Лекция 1. Active Voice. Система времен активного залога.
ИнЯз. Лекция 2. Active Voice. Изучение конкретных примеров использования времен активного залога английского языка
ИнЯз. Лекция 3. Passive Voice. Система времен страдательного залога
ИнЯз. Лекция 4. Direct and Indirect Speech. Прямая и косвенная речь
ИнЯз. Лекция 5. Direct and Indirect Speech. Прямая и косвенная речь
ИнЯз. Лекция 6. Conditionals. Условные предложения
ИнЯз. Лекция 7. Infinitive. Инфинитив
ИнЯз. Лекция 8. Gerund and Participle. Герундий и причастие
ИнЯз. Лекция 9. Structure of a business letter
ИнЯз. Лекция 10. Structure of a business letter

ИнЯз. Итоговый тест

Для заказа он-лайн тестирования по экономике присылайте свой логин и пароль.

Вопрос 1. Если секретарь расписывается за начальника, какую аббревиатуру он (она) ставит в графе подписи?
Варианты ответа:
p.p.
p.pro.
pr.pr.
per pro

Вопрос 2. Что такое VAT номер?
Варианты ответа:
Values Added Tax
Value Added Taxes
Value Add Tax
Value Added Tax

Вопрос 3. В complementary closes выберите выражение из ниже представленных, которое используется в Британии:
Варианты ответа:
Yours very truly
Sincerely yours
Very truly yours
Yours faithfully

Вопрос 4. What is important that gives your reader his/her impression of you and your company?
Варианты ответа:
The length of the letter
The first sentence or paragraph of the letter
The style of a business letter

Вопрос 5. WWhat kind of a style shouldn’t you use for your letter to be discourteous?
Варианты ответа:
simple
narrative
easy
colloquial

Для заказа он-лайн тестирования присылайте свой логин и пароль.

Planning your letter

The way to get the right amount of information in your letter, and to get It in the right order, is by planning your letter in advance. Ask yourself: what do you want your letter to achieve and what response do you want? Note down everything you want to include in it before you start writing; then read your notes again to see (a) that you have included all the necessary information, (b) that you haven’t included any unnecessary information, and (c) that you have put the information in the right order.

Here, for example, is the plan for the letter at 2.1.3.

enclose catalogue, price-list

draw attention to watches suitable for

Arrand, and latest designs

mention guarantees and reputation

encourage further contact

First paragraph

The first sentence or paragraph of a letter is an important one since it sets the tone of the letter and gives your reader his first impression of you and your company. Generally speaking, in the first paragraph you will thank your correspondent for his letter (if replying to an enquiry), introduce yourself and your company if necessary, state the subject of the letter, and set out the purpose of the letter. Here are two examples:

Thank you for your enquiry dated 8 July in which you asked us about our range of cosmetics. As you have probably seen in our advertisements in fashion magazines, we appeal to a wide age-group from the teenage market through to more mature women, with our products being retailed in leading stores throughout the world.

Thank you for your letter of 19 August which I received today. We can certainly supply you with the industrial floor coverings you asked about, and enclosed you will find a catalogue illustrating our wide range of products which are used in factories and offices throughout the world.

Middle paragraphs

This is the main part of your letter and will concern the points that need to be made, answers you wish to give, or questions you want to ask. As this can vary widely with the type of letter that you are writing, it will be dealt with in the relevant units. It is in the middle paragraphs of a letter that planning is most important, to make sure that your most important, to make sure that your

points are made clearly, fully and in a logical sequence.

Final paragraph

When closing the letter, you should thank the person for writing, if your letter is a reply and if you have not done so at the beginning. Encourage further enquiries or correspondence, and mention that you look forward to hearing from your correspondent soon. You may also wish to restate, very briefly, one or two of the most important of the points you have made in the main part of your letter. Here are some examples:

I hope I have covered all the questions you asked, but please contact me if there are any other details you require. May I just point out that the summer season will soon be with us, so please place an order as soon as possible so that it can be met in good time for when the season starts. I hope to hear from you in the near future.

We are sure that you have made the right choice in choosing this particular line as it is proving to be a leading seller. If there is any advice or further information you want we shall be happy to supply it, and look forward to hearing from you.

Style and language

Commercial correspondence often suffers from an old-fashioned, pompous style of English which complicates the message and gives the reader the feeling that he is reading a language he does not understand. In this letter, all the writer is trying to do is explain why he delayed paying his account, but, because of the style, the letter is too long, and is difficult to write and read.

I beg to acknowledge receipt of your letter of the 15th inst. in connection with our not clearing our account which was outstanding as at the end of June.

Please accept our profuse apologies. We were unable to settle this matter due to the sudden demise of Mr Noel, our accountant, and as a result were unaware of those accounts which were to be cleared. We now, however, have managed to trace all our commitments and take pleasure in enclosing our remittance for £620 which we trust will settle our indebtedness.

We hope that this unforeseen incident did not in any way inconvenience you, nor lead you to believe that our not clearing our balance on the due date was an intention on our part to delay payment.

We remain, yours, etc.

Here is a simpler version of the letter. Mr Aldine will be satisfied with it because it tells him, in a simple and clear style, what he wants to know. First, his customer remembers his name. Second, he has apologized. Third, Mr Aldine knows his was not the only account that has not been paid, and knows why. Finally, he has his cheque.

I am replying to your letter of 15 July asking us to clear our June balance.

I apologize for not settling the account sooner, but due to the unfortunate death of Mr Noel, our accountant, we were not able to settle any of our outstanding balances.

Please find enclosed our cheque for £620, and accept our apologies for any inconvenience.

Courtesy

Your style should not, however, be so simple that it becomes discourteous. Here is an example of a letter that is so short and simple that it sounds rude.

I have already written to you concerning your outstanding debt of £591. This should have been cleared three months ago. You don’t seem to want to co-operate in paying us, and therefore we will sue you if your debt is not cleared within the next ten days.

In this version of the same letter, notice the stylistic devices that are used to make it more polite: complex sentences, joined by conjunctions, rather than short sentences; passive rather than active; full forms rather than abbreviated forms.

I refer to the previous letter sent on 10 October in which you were asked to clear the balance of £591 which has been outstanding since July. As you have not replied to the letter you leave little choice for me but to place the matter in the hands of solicitors. However, I am reluctant to do this and am offering you a further ten days to settle the account.